Apptivo vs Insightly
Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Insightly fits insightly fits many small-business crm evaluations.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Email capabilities
Insightly is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Integrations
- ✓ Administration
Tie
- • Ease of use
- • Pipeline management
- • Customization
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
- You prioritize email capabilities
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
- You prioritize sales automation
Overall recommendation
There is no universal winner between Apptivo and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Apptivo trades toward email capabilities; Insightly trades toward sales automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Tie | Apptivo and Insightly are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Apptivo and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Insightly wins | Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Apptivo wins | Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10). |
| Reporting | Insightly wins | Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10). |
| Customization | Tie | Apptivo and Insightly are close on customization (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Insightly wins | Insightly leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Insightly wins | Insightly leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Insightly wins | Insightly leads on scalability (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Apptivo | Insightly |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Apptivo | Insightly |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Not evidenced |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Apptivo | Insightly |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Not evidenced | Moderate |
Platform
| Feature | Apptivo | Insightly |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Apptivo | Insightly |
|---|---|---|
| 5 | ~$75.00/mo (Lite × 5) | ~$145.00/mo (Plus × 5) |
| 10 | ~$150.00/mo (Lite × 10) | ~$290.00/mo (Plus × 10) |
| 25 | ~$375.00/mo (Lite × 25) | ~$725.00/mo (Plus × 25) |
| 50 | ~$750.00/mo (Lite × 50) | ~$1,450.00/mo (Plus × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Apptivo from $15/user/mo; Insightly from $29/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Apptivo
Best for email capabilities
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
- → Insightly
Best for sales automation
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
- → Insightly
Best for integrations
Insightly leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Apptivo vs Insightly — not generic category copy.
Pipeline management
TieApptivo and Insightly are close on pipeline management. Apptivo and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Apptivo aheadOn email capabilities, Apptivo is ahead. Apptivo: Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).. Insightly: Trails Apptivo on this criterion.
Sales automation
Insightly aheadOn sales automation, Insightly is ahead. Apptivo: Trails Insightly on this criterion. Insightly: Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Insightly aheadOn reporting, Insightly is ahead. Apptivo: Trails Insightly on this criterion. Insightly: Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10)..
Value for money
DependsValue for money: Apptivo — Apptivo researched starting price $15/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.. Insightly — Apptivo researched starting price $15/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Apptivo
Pros
- Stronger on email capabilities
Cons
- Trails on sales automation
- Trails on reporting
- Trails on integrations
Insightly
Pros
- Stronger on sales automation
- Stronger on reporting
- Stronger on integrations
- Stronger on administration
Cons
- Trails on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Apptivo
- Comparable ease of use to Insightly
- Trails on administration relative to Insightly
Insightly
- Comparable ease of use to Apptivo
- Stronger on administration: Insightly leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Apptivo: Strong. Insightly: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Apptivo if…
- You need Insightly's stronger sales automation more than Apptivo's strengths
- You need Insightly's stronger reporting more than Apptivo's strengths
- You need Insightly's stronger integrations more than Apptivo's strengths
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
Don't choose Insightly if…
- You need Apptivo's stronger email capabilities more than Insightly's strengths
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Insightly wins when…
Insightly fits many small-business CRM evaluations
- Best for email capabilitiesApptivo
- Best for sales automationInsightly
- Best for reportingInsightly
- Best for integrationsInsightly
Which one should you choose?
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Product screenshots
Real product UI from our media library — no placeholders.
Insightly
FAQ
- Is Apptivo better than Insightly?
- There is no universal winner between Apptivo and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which CRM fits which team?
- Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Insightly: Insightly fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Apptivo or Insightly have a free plan?
- Apptivo: No free plan. Insightly: No free plan.
- How does Apptivo vs Insightly pricing compare?
- Apptivo starts from $15.00/user/mo. Insightly starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewApptivo review
- reviewInsightly review
- pricingApptivo pricing
- pricingInsightly pricing
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Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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