Apptivo vs Insightly
Compare Apptivo and Insightly on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Email capabilities
Insightly is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Integrations
- ✓ Administration
Tie
- • Ease of use
- • Pipeline management
- • Customization
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Apptivo vs Insightly at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Apptivo
Insightly
- Pipeline managementTie
Apptivo
Insightly
- Sales automationInsightly
Apptivo
Insightly
- Email capabilitiesApptivo
Apptivo
Insightly
- ReportingInsightly
Apptivo
Insightly
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Apptivo
Best for email capabilities
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
- → Insightly
Best for sales automation
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
- → Insightly
Best for integrations
Insightly leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
TieApptivo
Apptivo and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Insightly
Apptivo and Insightly are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Apptivo winsApptivo
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
Insightly
Trails Apptivo on this criterion
Sales automation
Insightly winsApptivo
Trails Insightly on this criterion
Insightly
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Insightly winsApptivo
Trails Insightly on this criterion
Insightly
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
Value for money
DependsApptivo
Apptivo researched starting price $15/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Insightly
Apptivo researched starting price $15/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Apptivo and Insightly?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.