Insightly vs Nutshell
Compare Insightly and Nutshell on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Nutshell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Reporting
- ✓ Customization
Nutshell is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Nutshell if: Nutshell fits many small-business CRM evaluations
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Best for
- • Nutshell fits many small-business CRM evaluations
- • Nutshell is evaluated here as a CRM/sales tool
- • Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Starting from $13.00/user/mo
No free plan
Insightly vs Nutshell at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useNutshell
Insightly
Nutshell
- Pipeline managementTie
Insightly
Nutshell
- Sales automationTie
Insightly
Nutshell
- Email capabilitiesNutshell
Insightly
Nutshell
- ReportingInsightly
Insightly
Nutshell
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Insightly
Best for reporting
Stronger forecasting availability
- → Insightly
Best for customization
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nutshell
Best for ease of use
Nutshell leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nutshell
Best for email capabilities
Nutshell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nutshell
Best for administration
Nutshell leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
TieInsightly
Insightly and Nutshell are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Nutshell
Insightly and Nutshell are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Nutshell winsInsightly
Trails Nutshell on this criterion
Nutshell
Nutshell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
TieInsightly
Insightly and Nutshell are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Nutshell
Insightly and Nutshell are close on sales automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Insightly winsInsightly
Stronger forecasting availability
Nutshell
Trails Insightly on this criterion
Value for money
DependsInsightly
Insightly researched starting price $29/user/mo vs Nutshell $13/user/mo. Better value depends on which features you need on that plan.
Nutshell
Insightly researched starting price $29/user/mo vs Nutshell $13/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Choose Nutshell if
- Nutshell fits many small-business CRM evaluations
- Nutshell is evaluated here as a CRM/sales tool
- Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Keap
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Insightly and Nutshell?
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- Independent criterion outcomes
- No invented scores or prices
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