Insightly vs Nimble
Compare Insightly and Nimble on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Nimble is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Nimble if: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Nimble
Social/relationship CRM with Gmail and Outlook sync; Business plan from $24.90/user/mo annual.
Best for
- • Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- • Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams.
Starting from $24.90/user/mo
No free plan
Insightly vs Nimble at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useNimble
Insightly
Nimble
- Pipeline managementTie
Insightly
Nimble
- Sales automationInsightly
Insightly
Nimble
- Email capabilitiesNimble
Insightly
Nimble
- ReportingInsightly
Insightly
Nimble
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Insightly
Best for sales automation
Insightly leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
- → Insightly
Best for customization
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for ease of use
Nimble leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for email capabilities
Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for administration
Nimble leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
TieInsightly
Insightly and Nimble are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Nimble
Insightly and Nimble are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Nimble winsInsightly
Trails Nimble on this criterion
Nimble
Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Insightly winsInsightly
Insightly leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Nimble
Trails Insightly on this criterion
Reporting
Insightly winsInsightly
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
Nimble
Trails Insightly on this criterion
Value for money
DependsInsightly
Insightly researched starting price $29/user/mo vs Nimble $24.9/user/mo. Better value depends on which features you need on that plan.
Nimble
Insightly researched starting price $29/user/mo vs Nimble $24.9/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Choose Nimble if
- Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Keap
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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