Insightly vs Nimble
Insightly fits insightly fits many small-business crm evaluations; Nimble fits social and relationship crm with gmail/outlook sync, contact enrichment, and a single business plan for teams.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
- ✓ Scalability
Nimble is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Nimble if: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Nimble
Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams.
Best for
- • Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- • Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams
Starting from $24.90/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
- You prioritize sales automation
Choose Nimble if…
- Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams
- You prioritize ease of use
- You prioritize email capabilities
Overall recommendation
There is no universal winner between Insightly and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Insightly trades toward sales automation; Nimble trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Nimble wins | Nimble leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Insightly and Nimble are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Insightly wins | Insightly leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Nimble wins | Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Insightly wins | Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10). |
| Customization | Insightly wins | Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Insightly and Nimble are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Nimble wins | Nimble leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Insightly wins | Insightly leads on scalability (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Insightly | Nimble |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Insightly | Nimble |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Not evidenced | Strong |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Insightly | Nimble |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Not evidenced |
Platform
| Feature | Insightly | Nimble |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Moderate | Moderate |
Pricing comparison
Pricing evidence last checked Aug 14, 2026.
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Nimble
From $24.90/user/mo
- Business$24.90/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Insightly | Nimble |
|---|---|---|
| 5 | ~$145.00/mo (Plus × 5) | ~$124.50/mo (Business × 5) |
| 10 | ~$290.00/mo (Plus × 10) | ~$249.00/mo (Business × 10) |
| 25 | ~$725.00/mo (Plus × 25) | ~$622.50/mo (Business × 25) |
| 50 | ~$1,450.00/mo (Plus × 50) | ~$1,245.00/mo (Business × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Insightly from $29/user/mo; Nimble from $24.9/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Insightly
Best for sales automation
Insightly leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Insightly
Best for reporting
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
- → Insightly
Best for customization
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for ease of use
Nimble leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for email capabilities
Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Nimble
Best for administration
Nimble leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Insightly vs Nimble — not generic category copy.
Pipeline management
TieInsightly and Nimble are close on pipeline management. Insightly and Nimble are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. Feature evidence also diverges on AI assistance (Insightly: Moderate; Nimble: Moderate).
Email capabilities
Nimble aheadOn email capabilities, Nimble is ahead. Insightly: Trails Nimble on this criterion. Nimble: Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Insightly aheadOn sales automation, Insightly is ahead. Insightly: Insightly leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Nimble: Trails Insightly on this criterion.
Reporting
Insightly aheadOn reporting, Insightly is ahead. Insightly: Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).. Nimble: Trails Insightly on this criterion.
Value for money
DependsValue for money: Insightly — Insightly researched starting price $29/user/mo vs Nimble $24.9/user/mo. Better value depends on which features you need on that plan.. Nimble — Insightly researched starting price $29/user/mo vs Nimble $24.9/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Insightly
Pros
- Stronger on sales automation
- Stronger on reporting
- Stronger on customization
- Stronger on scalability
Cons
- Trails on ease of use
- Trails on email capabilities
- Trails on administration
Nimble
Pros
- Stronger on ease of use
- Stronger on email capabilities
- Stronger on administration
Cons
- Trails on sales automation
- Trails on reporting
- Trails on customization
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Insightly
- Trails on ease of use relative to Nimble
- Trails on administration relative to Nimble
Nimble
- Stronger on ease of use: Nimble leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Nimble leads on administration (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Insightly: Strong. Nimble: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Insightly if…
- You need Nimble's stronger ease of use more than Insightly's strengths
- You need Nimble's stronger email capabilities more than Insightly's strengths
- You need Nimble's stronger administration more than Insightly's strengths
- Your primary fit looks closer to: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Don't choose Nimble if…
- You need Insightly's stronger sales automation more than Nimble's strengths
- You need Insightly's stronger reporting more than Nimble's strengths
- You need Insightly's stronger customization more than Nimble's strengths
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Final verdict
Scenario-level close — not a repeat of the intro.
Insightly wins when…
Insightly fits many small-business CRM evaluations
Nimble wins when…
Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Best for sales automationInsightly
- Best for reportingInsightly
- Best for customizationInsightly
- Best for ease of useNimble
Which one should you choose?
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Choose Nimble if:
- Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams
Product screenshots
Real product UI from our media library — no placeholders.
Insightly
FAQ
- Is Insightly better than Nimble?
- There is no universal winner between Insightly and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Nimble leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Insightly: Insightly fits many small-business CRM evaluations Nimble: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Which is stronger for sales automation?
- Insightly leads on sales automation (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Insightly or Nimble have a free plan?
- Insightly: No free plan. Nimble: No free plan.
- How does Insightly vs Nimble pricing compare?
- Insightly starts from $29.00/user/mo. Nimble starts from $24.90/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewInsightly review
- reviewNimble review
- pricingInsightly pricing
- pricingNimble pricing
- alternativeHubSpot alternative
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- alternativeKeap alternative
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- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
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- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Keap
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
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