SoftwareGlimpse

Insightly vs Mailchimp

Compare Insightly and Mailchimp on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20267 evidence sources18 screenshotsHow we compare

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Insightly

6.9/10

CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.

Best for

• Insightly fits many small-business CRM evaluations
• Insightly is evaluated here as a CRM/sales tool
• Insightly combines CRM and project management for service-oriented SMB teams.

Starting from $29.00/user/mo

No free plan

Visit Insightly

VS

Our verdict

No universal winner

There is no universal winner between Insightly and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Insightly is better for

✓ Pipeline management
✓ Sales automation
✓ Customization

Mailchimp is better for

✓ Ease of use
✓ Email capabilities
✓ Reporting
✓ Value for money

Tie

• Integrations
• Administration
• Scalability

Choose Insightly if: Insightly fits many small-business CRM evaluations

Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists

See detailed comparison ↓

Mailchimp

6.8/10

Email marketing with CRM features; freemium entry (secondary category: marketing).

Best for

• Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
• Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.

Starting from $13.00/user/mo

Free plan available

Visit Mailchimp

Insightly vs Mailchimp at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

Ease of useMailchimp
Insightly
Mailchimp
Pipeline managementInsightly
Insightly
Mailchimp
Sales automationInsightly
Insightly
Mailchimp
Email capabilitiesMailchimp
Insightly
Mailchimp
ReportingMailchimp
Insightly
Mailchimp

Which CRM is better for you?

Quick picks based on fit — not a universal ranking.

→ Insightly
Best for pipeline management
Insightly leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Insightly
Best for sales automation
Insightly leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Insightly
Best for customization
Insightly leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Mailchimp
Best for ease of use
Mailchimp leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Mailchimp
Best for email capabilities
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
→ Mailchimp
Best for reporting
Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

Pipeline management
Insightly wins
Insightly
Insightly leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails Insightly on this criterion
Email capabilities
Mailchimp wins
Insightly
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Insightly wins
Insightly
Insightly leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails Insightly on this criterion
Reporting
Mailchimp wins
Insightly
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Mailchimp wins
Insightly
Trails Mailchimp on this criterion
Mailchimp
Better for value for money

Which should you choose?

Choose Insightly if

Insightly fits many small-business CRM evaluations
Insightly is evaluated here as a CRM/sales tool
Insightly combines CRM and project management for service-oriented SMB teams.

Choose Mailchimp if

Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.

Related comparisons

Alternatives to consider

How we compare

A short look at the comparison process. Full methodology

1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.

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Independent criterion outcomes
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