Insightly vs Keap
Compare Insightly and Keap on features, pricing, and buyer fit using the same researched criteria.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Ease of use
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Insightly vs Keap at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Insightly
Keap
- Pipeline managementInsightly
Insightly
Keap
- Sales automationKeap
Insightly
Keap
- Email capabilitiesKeap
Insightly
Keap
- ReportingKeap
Insightly
Keap
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Insightly
Best for pipeline management
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Insightly
Best for customization
Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Insightly
Best for administration
Insightly leads on administration (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for sales automation
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for email capabilities
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Insightly winsInsightly
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
Keap
Trails Insightly on this criterion
Email capabilities
Keap winsInsightly
Trails Keap on this criterion
Keap
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Keap winsInsightly
Trails Keap on this criterion
Keap
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Keap winsInsightly
Trails Keap on this criterion
Keap
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsInsightly
Insightly researched starting price $29/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Keap
Insightly researched starting price $29/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Insightly if
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams.
Choose Keap if
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Insightly and Keap?
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- Independent criterion outcomes
- No invented scores or prices
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