Insightly vs Keap
Insightly fits insightly fits many small-business crm evaluations; Keap fits core packaging and automation library target smb operators.
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Insightly and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Insightly is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Ease of use
- • Integrations
Choose Insightly if: Insightly fits many small-business CRM evaluations
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
Starting from $249.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
- You prioritize pipeline management
Choose Keap if…
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
- You prioritize sales automation
Overall recommendation
There is no universal winner between Insightly and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Insightly trades toward pipeline management; Keap trades toward sales automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Tie | Insightly and Keap are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Insightly wins | Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10). |
| Automation | Keap wins | Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Keap wins | Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Keap wins | Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Insightly wins | Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10). |
| Integrations | Tie | Insightly and Keap are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Insightly wins | Insightly leads on administration (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Insightly wins | Insightly leads on scalability (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Insightly | Keap |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Insightly | Keap |
|---|---|---|
| Email sync | Strong | Strong |
| Email sequences | Not evidenced | Strong |
| Call functionality | Not evidenced | Moderate |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Insightly | Keap |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Not evidenced |
Platform
| Feature | Insightly | Keap |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Not evidenced |
| Mobile app | Strong | Strong |
| AI assistance | Moderate | Strong |
Additional capabilities
| Feature | Insightly | Keap |
|---|---|---|
| Email campaigns | Not evidenced | Strong |
| Meeting scheduling | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Aug 14, 2026.
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Keap
From $249.00/user/mo
- Max Ignite$249.00/mo
- Max Grow$329.00/mo
- Max Scale$499.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Insightly | Keap |
|---|---|---|
| 5 | ~$145.00/mo (Plus × 5) | ~$1,245.00/mo (Max Ignite × 5) |
| 10 | ~$290.00/mo (Plus × 10) | ~$2,490.00/mo (Max Ignite × 10) |
| 25 | ~$725.00/mo (Plus × 25) | ~$6,225.00/mo (Max Ignite × 25) |
| 50 | ~$1,450.00/mo (Plus × 50) | ~$12,450.00/mo (Max Ignite × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Insightly from $29/user/mo; Keap from $249/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Insightly
Best for pipeline management
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Insightly
Best for customization
Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Insightly
Best for administration
Insightly leads on administration (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for sales automation
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for email capabilities
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Insightly vs Keap — not generic category copy.
Pipeline management
Insightly aheadOn pipeline management, Insightly is ahead. Insightly: Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).. Keap: Trails Insightly on this criterion. Feature evidence also diverges on AI assistance (Insightly: Moderate; Keap: Strong).
Email capabilities
Keap aheadOn email capabilities, Keap is ahead. Insightly: Trails Keap on this criterion. Keap: Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Keap aheadOn sales automation, Keap is ahead. Insightly: Trails Keap on this criterion. Keap: Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Keap aheadOn reporting, Keap is ahead. Insightly: Trails Keap on this criterion. Keap: Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
DependsValue for money: Insightly — Insightly researched starting price $29/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.. Keap — Insightly researched starting price $29/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Insightly
Pros
- Stronger on pipeline management
- Stronger on customization
- Stronger on administration
- Stronger on scalability
Cons
- Trails on sales automation
- Trails on email capabilities
- Trails on reporting
Keap
Pros
- Stronger on sales automation
- Stronger on email capabilities
- Stronger on reporting
Cons
- Trails on pipeline management
- Trails on customization
- Trails on administration
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Insightly
- Comparable ease of use to Keap
- Stronger on administration: Insightly leads on administration (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Keap
- Comparable ease of use to Insightly
- Trails on administration relative to Insightly
Integrations
Overlaps and exclusives from product integration data when available.
Insightly: Strong. Keap: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Insightly if…
- You need Keap's stronger sales automation more than Insightly's strengths
- You need Keap's stronger email capabilities more than Insightly's strengths
- You need Keap's stronger reporting more than Insightly's strengths
- Your primary fit looks closer to: Core packaging and automation library target SMB operators
Don't choose Keap if…
- You need Insightly's stronger pipeline management more than Keap's strengths
- You need Insightly's stronger customization more than Keap's strengths
- You need Insightly's stronger administration more than Keap's strengths
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Insightly wins when…
Insightly fits many small-business CRM evaluations
Keap wins when…
Core packaging and automation library target SMB operators
- Best for pipeline managementInsightly
- Best for customizationInsightly
- Best for administrationInsightly
- Best for sales automationKeap
Which one should you choose?
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Choose Keap if:
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
Product screenshots
Real product UI from our media library — no placeholders.
Insightly
Keap
FAQ
- Is Insightly better than Keap?
- There is no universal winner between Insightly and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which CRM fits which team?
- Insightly: Insightly fits many small-business CRM evaluations Keap: Core packaging and automation library target SMB operators
- Which is stronger for sales automation?
- Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Insightly or Keap have a free plan?
- Insightly: No free plan. Keap: No free plan.
- How does Insightly vs Keap pricing compare?
- Insightly starts from $29.00/user/mo. Keap starts from $249.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewInsightly review
- reviewKeap review
- pricingInsightly pricing
- pricingKeap pricing
- alternativeHubSpot alternative
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- categoryCRM hub
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Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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