SoftwareGlimpse

Brevo vs Mailchimp

Compare Brevo and Mailchimp on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20268 evidence sources7 screenshotsHow we compare
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Brevo logo

Brevo

7.5/10

Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.

Best for

  • • SMBs wanting send-based email pricing with a generous free plan
  • • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
  • • Teams with large contact databases but moderate monthly send volume

Starting from $9.00/user/mo

Free plan available

Visit Brevo
Read review

VS

Our verdict

Our verdict

No universal winner

No universal winner. Choose based on which criteria matter most for your team.

Brevo is better for

  • ✓ Automation
  • ✓ Landing pages

Mailchimp is better for

  • ✓ Templates

Tie

  • • Analytics
  • • Integrations

Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan

Choose Mailchimp if: Marketing teams needing email + audience CRM features

See detailed comparison ↓
Mailchimp logo

Mailchimp

6.8/10

Email marketing with CRM features; freemium entry (secondary category: marketing).

Best for

  • • Marketing teams needing email + audience CRM features
  • • SMBs starting on freemium email marketing
  • • Buyers prioritizing campaigns over sales pipelines

Starting from $13.00/user/mo

Free plan available

Visit Mailchimp
Read review

Brevo vs Mailchimp at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Starting pricingDepends

    Brevo

    Mailchimp

  • Contact / subscriber limitsDepends

    Brevo

    Mailchimp

  • Email send limitsDepends

    Brevo

    Mailchimp

  • AutomationBrevo

    Brevo

    Mailchimp

  • TemplatesMailchimp

    Brevo

    Mailchimp

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

  • → Brevo

    Best for automation

    Brevo leads on automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Brevo

    Best for landing pages

    Stronger coverage across landing pages.

  • → Mailchimp

    Best for templates

    Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Starting pricing

    Depends

    Brevo

    Brevo researched starting price from $9/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.

    Mailchimp

    Brevo researched starting price from $9/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.

  • Automation

    Brevo wins

    Brevo

    Brevo leads on automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Mailchimp

    Trails Brevo on this criterion

  • Segmentation

    Depends

    Brevo

    Brevo vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.

    Mailchimp

    Brevo vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.

  • Analytics

    Tie

    Brevo

    Brevo and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Mailchimp

    Brevo and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Templates

    Mailchimp wins

    Brevo

    Trails Mailchimp on this criterion

    Mailchimp

    Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose Brevo if

  • SMBs wanting send-based email pricing with a generous free plan
  • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
  • Teams with large contact databases but moderate monthly send volume

Choose Mailchimp if

  • Marketing teams needing email + audience CRM features
  • SMBs starting on freemium email marketing
  • Buyers prioritizing campaigns over sales pipelines

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Brevo and Mailchimp?

Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.