Brevo vs Mailchimp
Brevo fits smbs wanting send-based email pricing with a generous free plan; Mailchimp fits marketing teams needing email + audience crm features.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Automation
- ✓ Landing pages
Mailchimp is better for
- ✓ Templates
Tie
- • Analytics
- • Integrations
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Brevo if…
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
- You prioritize automation
Choose Mailchimp if…
- Marketing teams needing email + audience CRM features
- SMBs starting on freemium email marketing
- Buyers prioritizing campaigns over sales pipelines
- You prioritize templates
Overall recommendation
No universal winner. Choose based on which criteria matter most for your team.
Key trade-off
Brevo trades toward automation; Mailchimp trades toward templates.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Brevo wins | Brevo leads on automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Templates | Mailchimp wins | Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Landing pages | Brevo wins | Stronger coverage across landing pages. |
| Reporting | Tie | Brevo and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Brevo and Mailchimp are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email campaigns | Strong | Not evidenced |
| Newsletter builder | Strong | Not evidenced |
| Email templates | Strong | Not evidenced |
| Drag-and-drop editor | Strong | Not evidenced |
| Landing pages | Strong | Not evidenced |
| Forms | Strong | Not evidenced |
Automation & targeting
| Feature | Brevo | Mailchimp |
|---|---|---|
| Automation workflows | Strong | Not evidenced |
| Segmentation | Strong | Not evidenced |
| Personalization | Strong | Not evidenced |
| A/B testing | Strong | Not evidenced |
| Transactional email | Strong | Not evidenced |
Platform
| Feature | Brevo | Mailchimp |
|---|---|---|
| Analytics | Strong | Not evidenced |
| Deliverability tools | Strong | Not evidenced |
| AI content generation | Strong | Not evidenced |
| AI assistance | Not evidenced | Moderate |
Additional capabilities
| Feature | Brevo | Mailchimp |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Not evidenced | Moderate |
| Pipeline management | Not evidenced | Moderate |
| Deal management | Not evidenced | Moderate |
| Custom pipelines | Not evidenced | Strong |
| Custom fields | Not evidenced | Strong |
| Email sync | Not evidenced | Strong |
| Email tracking | Not evidenced | Strong |
| Workflow automation | Not evidenced | Moderate |
| Reporting | Not evidenced | Strong |
| Mobile app | Not evidenced | Strong |
| Sales automation | Not evidenced | Moderate |
| Integrations | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Sep 9, 2026.
Brevo
From $9.00/user/mo
- Free$0.00/user/mo
- Starter$9.00/mo
- Standard$18.00/mo
- Professional$499.00/mo
- EnterpriseCustom
Mailchimp
From $13.00/user/mo
- Free$0.00/user/mo
- Essentials$13.00/mo
- Standard$20.00/mo
- Premium$350.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Brevo | Mailchimp |
|---|---|---|
| 5 | ~$45.00/mo (5 × starting seat) | ~$65.00/mo (5 × starting seat) |
| 10 | ~$90.00/mo (10 × starting seat) | ~$130.00/mo (10 × starting seat) |
| 25 | ~$225.00/mo (25 × starting seat) | ~$325.00/mo (25 × starting seat) |
| 50 | ~$450.00/mo (50 × starting seat) | ~$650.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Brevo researched starting price from $9/mo; a free plan is researched. Mailchimp researched starting price from $13/mo; a free plan is researched. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Brevo
Best for automation
Brevo leads on automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Brevo
Best for landing pages
Stronger coverage across landing pages.
- → Mailchimp
Best for templates
Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Brevo vs Mailchimp — not generic category copy.
Starting pricing
DependsStarting pricing: Brevo — Brevo researched starting price from $9/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.. Mailchimp — Brevo researched starting price from $9/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO..
Automation
Brevo aheadOn automation, Brevo is ahead. Brevo: Brevo leads on automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Mailchimp: Trails Brevo on this criterion.
Segmentation
DependsSegmentation: Brevo — Brevo vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.. Mailchimp — Brevo vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit..
Analytics
TieBrevo and Mailchimp are close on analytics. Brevo and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
Mailchimp aheadOn templates, Mailchimp is ahead. Brevo: Trails Mailchimp on this criterion. Mailchimp: Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Brevo
Pros
- Stronger on automation
- Stronger on landing pages
Cons
- Trails on templates
Mailchimp
Pros
- Stronger on templates
Cons
- Trails on automation
- Trails on landing pages
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Brevo if…
- You need Mailchimp's stronger templates more than Brevo's strengths
- Your primary fit looks closer to: Marketing teams needing email + audience CRM features
- Your primary fit looks closer to: SMBs starting on freemium email marketing
Don't choose Mailchimp if…
- You need Brevo's stronger automation more than Mailchimp's strengths
- You need Brevo's stronger landing pages more than Mailchimp's strengths
- Your primary fit looks closer to: SMBs wanting send-based email pricing with a generous free plan
- Your primary fit looks closer to: EU/SMB buyers comparing multi-channel email + SMS/chat stacks
Alternatives worth considering
When neither product is the right fit.
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Final verdict
Scenario-level close — not a repeat of the intro.
Brevo wins when…
SMBs wanting send-based email pricing with a generous free plan
Mailchimp wins when…
Marketing teams needing email + audience CRM features
- Best for automationBrevo
- Best for landing pagesBrevo
- Best for templatesMailchimp
Which one should you choose?
Choose Brevo if:
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
Choose Mailchimp if:
- Marketing teams needing email + audience CRM features
- SMBs starting on freemium email marketing
- Buyers prioritizing campaigns over sales pipelines
Product screenshots
Real product UI from our media library — no placeholders.
Mailchimp
FAQ
- Is Brevo better than Mailchimp?
- No universal winner. Choose based on which criteria matter most for your team.
- Which email marketing fits which team?
- Brevo: SMBs wanting send-based email pricing with a generous free plan Mailchimp: Marketing teams needing email + audience CRM features
- Does Brevo or Mailchimp have a free plan?
- Brevo: Free plan available. Mailchimp: Free plan available.
- How does Brevo vs Mailchimp pricing compare?
- Brevo starts from $9.00/user/mo. Mailchimp starts from $13.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBrevo review
- reviewMailchimp review
- pricingBrevo pricing
- pricingMailchimp pricing
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Related comparisons
Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
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