Updated 2026-08-18

Drip alternatives

Approved substitutes for Drip from existing SoftwareGlimpse catalogue peers and editorial assessments. This is a job-fit list, not a ranked best-of.

6 alternatives listed
Affiliate-independent analysis
Methodology v1.0.0
Last updated 2026-08-18

Looking beyond

Drip

6.8/10

Ecommerce CRM/email platform with behavior-driven automation and contact-tier pricing from $39/mo.

Read our full Drip review →

Best overall alternative

Klaviyo

7.9/10

Klaviyo is a catalogue substitute when Ecommerce brands needing email + SMS with catalog-aware flows. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.

View Klaviyo

See how we compare →

Best Drip alternatives

1
Klaviyo
Best overall
Klaviyo is a catalogue substitute when Ecommerce brands needing email + SMS with catalog-aware flows. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Ecommerce brands needing email + SMS with catalog-aware flows
Starting price
See pricing
View review
Visit website
2
Omnisend
Omnisend is a catalogue substitute when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Starting price
See pricing
View review
Visit website
3
ActiveCampaign
ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Marketing-led SMBs that need automation as the primary email job
Starting price
See pricing
View review
Visit website
4
Brevo
Brevo is a catalogue substitute when SMBs wanting send-based email pricing with a generous free plan. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
SMBs wanting send-based email pricing with a generous free plan
Starting price
See pricing
View review
Visit website
5
Mailchimp
Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
Marketing teams needing email + audience CRM features
Starting price
See pricing
View review
Visit website
6
GetResponse
GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.
Best for
SMBs wanting email + automation + landing pages in one stack
Starting price
See pricing
View review
Visit website

Software	Best for	Starting price	Overall score	Actions
1 Klaviyo Best overall Klaviyo is a catalogue substitute when Ecommerce brands needing email + SMS with catalog-aware flows. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.	Ecommerce brands needing email + SMS with catalog-aware flows	See pricing	7.9/10	View review Visit website
2 Omnisend Omnisend is a catalogue substitute when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.	Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost	See pricing	7.7/10	View review Visit website
3 ActiveCampaign ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.	Marketing-led SMBs that need automation as the primary email job	See pricing	7.7/10	View review Visit website
4 Brevo Brevo is a catalogue substitute when SMBs wanting send-based email pricing with a generous free plan. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.	SMBs wanting send-based email pricing with a generous free plan	See pricing	7.5/10	View review Visit website
5 Mailchimp Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.	Marketing teams needing email + audience CRM features	See pricing	6.8/10	View review Visit website
6 GetResponse GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.	SMBs wanting email + automation + landing pages in one stack	See pricing	7.5/10	View review Visit website

Compare alternatives side by side

Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure

Alternative details

Klaviyo

Better when

Ecommerce brands needing email + SMS with catalog-aware flows
Shopify-centric teams prioritizing revenue attribution

Worse when

Creators who only need a simple newsletter without ecommerce catalog data
Buyers who need the lowest possible contact-based TCO at large list sizes

Key tradeoff: Klaviyo fits Ecommerce brands needing email + SMS with catalog-aware flows; Drip fits Ecommerce brands wanting behavior-driven email automation.

Omnisend

Omnisend is a catalogue substitute when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Shopify-centric stores needing pre-built ecommerce workflows

Worse when

Creators who only need a simple newsletter without ecommerce catalog data
Enterprises needing B2B MAP governance

Key tradeoff: Omnisend fits Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost; Drip fits Ecommerce brands wanting behavior-driven email automation.

ActiveCampaign

ActiveCampaign is a catalogue substitute when Marketing-led SMBs that need automation as the primary email job. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

Marketing-led SMBs that need automation as the primary email job
Email-first GTM teams comparing HubSpot or Keap on journeys

Worse when

Sales-only pipeline CRM buyers
Ecommerce brands whose primary job is catalog-aware email + SMS attribution

Key tradeoff: Automation depth vs freemium simplicity vs Campaign/automation depth vs design simplicity.

Brevo

Brevo is a catalogue substitute when SMBs wanting send-based email pricing with a generous free plan. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

SMBs wanting send-based email pricing with a generous free plan
EU/SMB buyers comparing multi-channel email + SMS/chat stacks

Worse when

Ecommerce brands that need Klaviyo-depth catalog flows and revenue attribution as the primary job
Buyers who need Professional features but cannot justify the $499/mo jump

Key tradeoff: Brevo fits SMBs wanting send-based email pricing with a generous free plan; Drip fits Ecommerce brands wanting behavior-driven email automation.

Mailchimp

Mailchimp is a catalogue substitute when Marketing teams needing email + audience CRM features. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

Marketing teams needing email + audience CRM features
SMBs starting on freemium email marketing

Worse when

Sales teams needing deep deal CRM
Enterprise SFA platforms

Key tradeoff: Published packaging clarity vs ecosystem depth vs Campaign/automation depth vs design simplicity.

GetResponse

GetResponse is a catalogue substitute when SMBs wanting email + automation + landing pages in one stack. Stay with Drip when Ecommerce brands wanting behavior-driven email automation. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

SMBs wanting email + automation + landing pages in one stack
Ecommerce needing cart recovery and promo tools (Marketer+)

Worse when

Buyers who only need a simple newsletter with no automation/landing-page bundle
Enterprises needing SSO/dedicated IP without moving to Enterprise quote

Key tradeoff: GetResponse fits SMBs wanting email + automation + landing pages in one stack; Drip fits Ecommerce brands wanting behavior-driven email automation.

Editorial note

Stay on Drip when Ecommerce brands wanting behavior-driven email automation. Move to Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Move to Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Move to ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Move to Brevo when SMBs wanting send-based email pricing with a generous free plan. Not a ranked best-of list — affiliate relationships never set the order.

How to choose a Drip alternative

Define your priorities
List must-have workflows, team size, and budget before you fall for a feature checklist.
Compare your options
Use the same criteria across products — and ignore affiliate status when you weigh fit.
Test before you decide
Trial the shortlist with a real workflow. We only claim hands-on testing when it happened.

Editorial methodology · Affiliate disclosure

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