Choose Drip when ecommerce behavior-driven email automation is the job and you want a mid-tier alternative to Klaviyo/Omnisend.
Starting price
$39.00/user/month
Free plan
No
Free trial
14 days
Best for
Ecommerce brands wanting behavior-driven email automation
SoftwareGlimpse review
6.8/10
Average
Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.
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Official vendor video
$39.00
per month
From $39/mo at ≤2,500 people; unlimited email sends (research).
Product screenshots coming soon
We only publish verified captures from Drip's product interface — never stock images, mockups, or teaching diagrams. Screenshots appear here once editorial review confirms them.
Choose Drip when ecommerce behavior-driven email automation is the job and you want a mid-tier alternative to Klaviyo/Omnisend. Compare Klaviyo and Omnisend for ecommerce multichannel depth/value, ActiveCampaign for broader automation+CRM, and Brevo for send-based SMB value. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging on the vendor site before purchase.
Bottom line
No free plan. From $39/mo at ≤2,500 active people (unlimited sends). Scales with list size — confirm live slider. 14-day trial.
| Drip(this review) | Klaviyo | Omnisend | Mailchimp | ActiveCampaign | |
|---|---|---|---|---|---|
| Starting price | $39.00/user/month | $20.00/user/month | $16.00/user/month | $13.00/user/month | $15.00/user/month |
| Free plan | No | Yes | Yes | Yes | No |
| Free trial | Yes | No | No | Yes | Yes |
Newsletters
Compose, schedule, and measure recurring permission-based newsletters on a clean subscriber list.
Explore use case →Marketing automation
Run multi-step permission-based email journeys triggered by subscriber behavior.
Explore use case →Ecommerce email
Connect store events to cart recovery, post-purchase, and segmented promo campaigns.
Explore use case →Lead nurturing
Educate and qualify opted-in leads with drips and journeys before sales or purchase handoff.
Explore use case →Small-business campaigns
Ship straightforward promo and update campaigns a small team can run without enterprise complexity.
Explore use case →Drip may not be the best fit if…
Setup, implementation, migration, plans, and worth-it walkthroughs for this product.
