Pipedrive Review

CRM SOFTWARE

Pipedrive is a strong fit for SMB and growing sales teams that need visual pipeline management and activity discipline. Growth is the practical entry plan for email sync and automation; Premium is often the better value when lead tools and documents should be included. Scores reflect first-party research, not hands-on lab testing.

Last updated 2026-08-15Independent editorial review

Starting price
$14.00/user/month
Free plan
No
Free trial
14 days
Best for
SMB and mid-market sales teams prioritizing pipeline visibility

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SoftwareGlimpse review

7.5/10

Good

Ease of use8
Pipeline management9
Sales automation7
Email capabilities7
Reporting7
Customization8

How we score →

All features

23 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

Contact management
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Visual pipeline board for tracking deals by stage.
Screenshot source ↗
Lead management
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Visual pipeline board for tracking deals by stage.
Screenshot source ↗
Pipeline management
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
What the demo shows
Pipedrive CRM automation examples
automation workflows as presented by Pipedrive
Source: Official Pipedrive
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor tutorial
The CRM Automations That Save Us 10 Hours A Week
What this shows
Pipedrive CRM automation examples
automation workflows as presented by Pipedrive
• Pipedrive CRM automation examples
• automation workflows as presented by Pipedrive
Deal management
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Visual pipeline board for tracking deals by stage.
Screenshot source ↗
Custom pipelines
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
What the demo shows
opportunity visible in pipeline
stage movement
activity association
visual pipeline board and stage-based deal organization
Source: Official Pipedrive
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor video
The Easy and Effective CRM for Closing Deals
Pipeline-first workspace with stage movement and activities
What this shows
opportunity visible in pipeline
stage movement
activity association
visual pipeline board and stage-based deal organization
• opportunity visible in pipeline
• stage movement
• activity association
Custom fields
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Mobile app
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Mobile app for pipeline and activity management on the go.
Screenshot source ↗
Email sync
Growth
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Growth
Full email sync starts on Growth.
Limitations
May require a higher plan than the entry tier
Included in
– Lite
✓ Growth
✓ Premium
✓ Ultimate
Email tracking
Growth
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Growth
Limitations
May require a higher plan than the entry tier
Included in
– Lite
✓ Growth
✓ Premium
✓ Ultimate
Visual pipeline board for tracking deals by stage.
Screenshot source ↗
Email sequences
Growth
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Growth
Limitations
May require a higher plan than the entry tier
Included in
– Lite
✓ Growth
✓ Premium
✓ Ultimate
Workflow automation
Growth
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Growth
Limitations
May require a higher plan than the entry tier
Included in
– Lite
✓ Growth
✓ Premium
✓ Ultimate
Workflow automation for sales processes.
Screenshot source ↗
Sales automation
Growth
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Growth
Limitations
May require a higher plan than the entry tier
Included in
– Lite
✓ Growth
✓ Premium
✓ Ultimate
Pipedrive’s sales CRM product view as shown on the official site.
Screenshot source ↗
Reporting
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Sales dashboard and Insights reporting view.
Screenshot source ↗
Forecasting
Growth
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Growth
Limitations
May require a higher plan than the entry tier
Included in
– Lite
✓ Growth
✓ Premium
✓ Ultimate
Lead scoring
Premium
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Premium
Limitations
May require a higher plan than the entry tier
Included in
– Lite
– Growth
✓ Premium
✓ Ultimate
SoftwareGlimpse teaching diagram: how Pipedrive lead management captures, qualifies, and converts leads.
Screenshot source ↗
AI assistance
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Data enrichment
Premium
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Premium
Limitations
May require a higher plan than the entry tier
Included in
– Lite
– Growth
✓ Premium
✓ Ultimate
Prospecting
Premium
SoftwareGlimpse assessment: Add-on
What it supports
Entry point: Premium
LeadBooster Prospector included on Premium/Ultimate.
Limitations
May require an add-on or separate purchase
Included in
– Lite
– Growth
✓ Premium
✓ Ultimate
Meeting scheduling
Premium
SoftwareGlimpse assessment: Add-on
What it supports
Entry point: Premium
Limitations
May require an add-on or separate purchase
Included in
– Lite
– Growth
✓ Premium
✓ Ultimate
Call functionality
Lite
SoftwareGlimpse assessment: Limited
What it supports
Available with noted limits in current research
Entry point: Lite
Web-to-mobile calling; deeper telephony via Marketplace.
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Integrations
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
Marketplace integrations ecosystem overview.
Screenshot source ↗
Email campaigns
Lite
SoftwareGlimpse assessment: Add-on
What it supports
Entry point: Lite
Limitations
May require an add-on or separate purchase
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate
API access
Lite
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Lite
API access documented with plan-based API limits.
Included in
✓ Lite
✓ Growth
✓ Premium
✓ Ultimate

Filter features

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Pipedrive feature summary

Total features: 23
Features with demo: 2
In Lite: 13
In Growth: 19
In Premium: 23
In Ultimate: 23

Top strengths

Visual pipeline and deal-stage workflows are the product’s clearest strength
Activity-based selling model keeps next steps visible on every deal
Large Marketplace (500+ apps) plus Zapier-style connectivity
Clear plan ladder after the 2025 rename, with Premium bundling key add-ons
Documented AI Sales Assistant, email AI tools, and Insights reporting

Quick facts

Starting price: $14.00/user/month
Free plan: No
Free trial: 14 days
Best for: SMB and mid-market sales teams prioritizing pipeline visibility
Company size: Micro → SMB → Mid-market
Company: Pipedrive

View full Pipedrive profile →

View pricing

All features

Contact management

Lead management

Pipeline management

The CRM Automations That Save Us 10 Hours A Week

What this shows

Deal management

Custom pipelines

The Easy and Effective CRM for Closing Deals

What this shows

Custom fields

Mobile app

Email sync

Email tracking

Email sequences

Workflow automation

Sales automation

Reporting

Forecasting

Lead scoring

AI assistance

Data enrichment

Prospecting

Meeting scheduling

Call functionality

Integrations

Email campaigns

API access