Klaviyo Review
EMAIL MARKETING SOFTWAREChoose Klaviyo when ecommerce email + SMS with Shopify-native flows and revenue attribution are the primary jobs.
Starting price
$20.00/user/month
Free plan
Yes
Free trial
No
Best for
Ecommerce brands needing email + SMS with catalog-aware flows
SoftwareGlimpse review
7.9/10
Good
- Ease of use7
- Email creation8
- Automation9
- Segmentation9
- Analytics9
- Deliverability tooling7
Best Klaviyo alternatives
Alternatives are drawn from the product graph and editorial comparisons — not paid placements.
ActiveCampaign
Researched side-by-side comparison of ActiveCampaign and Klaviyo using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
From $15.00/user/month
Marketing-led SMBs needing deep automation + CRM on Plus+
Mailchimp
Researched side-by-side comparison of Klaviyo and Mailchimp using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
From $13.00/user/month
Beginners wanting the most widely known freemium ESP brand
Brevo
Researched side-by-side comparison of Brevo and Klaviyo using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
From $9.00/user/month
SMBs wanting send-based pricing with high free contact storage
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Pricing coverage pending
Alternatives comparison at a glance
| Product | Starting price | Free plan | Free trial |
|---|---|---|---|
| Klaviyo | $20.00/user/month | Yes | No |
| ActiveCampaign | $15.00/user/month | No | Yes |
| Mailchimp | $13.00/user/month | Yes | Yes |
| Brevo | $9.00/user/month | Yes | No |
| GetResponse | — | No | No |
How we choose alternatives
Based on our recommendations
Alternatives come from product relationships and documented capability overlap.
Focused on your needs
We highlight when another tool fits a different workflow better.
Independently evaluated
Affiliate relationships never decide who appears here.