Is Klaviyo a full email marketing ESP?

Yes. Klaviyo is evaluated as email marketing / ESP software for campaigns, lists, and related automation — not as a full sales CRM of record.

How is Klaviyo priced?

Free: up to 250 active profiles / 500 emails/mo. Paid Email from ~$20/mo at 251–500 profiles; Email + SMS from ~$35/mo at entry (research floors 2026-08-17). Scales by active profiles — confirm live pricing slider.

Did SoftwareGlimpse personally test Klaviyo?

No. This review is based on first-party product and pricing research evidence, not hands-on product usage.

Klaviyo Review

EMAIL MARKETING SOFTWARE

Choose Klaviyo when ecommerce email + SMS with Shopify-native flows and revenue attribution are the primary jobs.

Last updated 2026-08-18Independent editorial review

Starting price
$20.00/user/month
Free plan
Yes
Free trial
No
Best for
Ecommerce brands needing email + SMS with catalog-aware flows

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SoftwareGlimpse review

7.9/10

Good

Ease of use7
Email creation8
Automation9
Segmentation9
Analytics9
Deliverability tooling7

How we score →

Frequently asked questions

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FAQ answers are based on verified research from official sources and are reviewed regularly for accuracy. Last updated: 2026-08-18.

Quick facts

Starting price: $20.00/user/month
Free plan: Yes
Free trial: No
Best for: Ecommerce brands needing email + SMS with catalog-aware flows
Company size: SMB → Mid-market → Enterprise
Company: Klaviyo, Inc.

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