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Klaviyo Review

EMAIL MARKETING SOFTWARE

Choose Klaviyo when ecommerce email + SMS with Shopify-native flows and revenue attribution are the primary jobs.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $20.00/user/month

  • Free plan

    Yes

  • Free trial

    No

  • Best for

    Ecommerce brands needing email + SMS with catalog-aware flows

SoftwareGlimpse review

7.9/10

Good

  • Ease of use7
  • Email creation8
  • Automation9
  • Segmentation9
  • Analytics9
  • Deliverability tooling7
How we score →

All features

15 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

  • Email campaigns

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS

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    Official vendor video

    Agent Builder: Create and Customize Your Klaviyo Customer Agent

    What this shows

    • Klaviyo Agent Builder for customer agents
    • Customizing AI-assisted customer messaging in Klaviyo
    • Klaviyo Agent Builder for customer agents
    • Customizing AI-assisted customer messaging in Klaviyo
  • Newsletter builder

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Email templates

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Drag-and-drop editor

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Automation workflows

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Segmentation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Personalization

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • A/B testing

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Contact management

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Landing pages

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Forms

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Transactional email

    Free

    SoftwareGlimpse assessment: Limited

    What it supports

    • Available with noted limits in current research
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Analytics

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • Deliverability tools

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS
  • AI content generation

    Free

    SoftwareGlimpse assessment: Strong

    What it supports

    • Listed as available in product packaging
    • Entry point: Free

    Included in

    • Free
    • Email
    • Email + SMS