Klaviyo Review
EMAIL MARKETING SOFTWAREChoose Klaviyo when ecommerce email + SMS with Shopify-native flows and revenue attribution are the primary jobs.
Starting price
$20.00/user/month
Free plan
Yes
Free trial
No
Best for
Ecommerce brands needing email + SMS with catalog-aware flows
SoftwareGlimpse review
7.9/10
Good
- Ease of use7
- Email creation8
- Automation9
- Segmentation9
- Analytics9
- Deliverability tooling7
Klaviyo plans & pricing
Verified 2026-08-17 from klaviyo.com/pricing (dynamic slider — confirm live bands). Free: up to 250 active profiles, 500 emails/mo, with mobile messaging credits included on free. Paid Email commonly cited from ~$20/mo at 251–500 active profiles. Email + SMS commonly from ~$35/mo at entry. Pricing scales by active profiles; exact package dollars require the live pricing slider. Taxes may apply.
$20.00
per month
- Everything in Free, plus:
- Email buyers
Email + SMS
$35.00
per month
- Everything in Email, plus:
- Email + SMS buyers
Estimate team cost
Rough monthly and annual cost for Klaviyo based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $0.00
- Annual
- $0.00
Klaviyo pricing compared
| Metric | Klaviyo | Mailchimp | ActiveCampaign | Brevo | MailerLite |
|---|---|---|---|---|---|
| Starting price | $20.00/user/month | $13.00/user/month | $15.00/user/month | $9.00/user/month | $12.00/user/month |
| Free plan | Yes | Yes | No | Yes | Yes |
| Free trial | No | Yes | Yes | No | No |