Keap vs Streak
Compare Keap and Streak on features, pricing, and buyer fit using the same researched criteria.
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Keap is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Integrations
Streak is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Customization
Choose Keap if: Core packaging and automation library target SMB operators
Choose Streak if: Gmail-native CRM fits SMB Google Workspace teams
Streak
Best for
- • Gmail-native CRM fits SMB Google Workspace teams
- • Free email tools + Pro CRM for solos living in Gmail
- • Pipeline + inbox context is the daily motion
Starting from $49.00/user/mo
Free plan available
Keap vs Streak at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useStreak
Keap
Streak
- Pipeline managementStreak
Keap
Streak
- Sales automationKeap
Keap
Streak
- Email capabilitiesStreak
Keap
Streak
- ReportingKeap
Keap
Streak
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Keap
Best for sales automation
Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Stronger reporting availability
- → Keap
Best for integrations
Keap leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Streak
Best for ease of use
Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Streak
Best for pipeline management
Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Streak
Best for email capabilities
Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Streak winsKeap
Trails Streak on this criterion
Streak
Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Streak winsKeap
Trails Streak on this criterion
Streak
Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Keap winsKeap
Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Streak
Trails Keap on this criterion
Reporting
Keap winsKeap
Stronger reporting availability
Streak
Trails Keap on this criterion
Value for money
Streak winsKeap
Trails Streak on this criterion
Streak
Better for value for money
Which should you choose?
Choose Keap if
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Choose Streak if
- Gmail-native CRM fits SMB Google Workspace teams
- Free email tools + Pro CRM for solos living in Gmail
- Pipeline + inbox context is the daily motion
Related comparisons
Alternatives to consider
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
folk
Simple relationship CRM for organizing contacts and collaborative outreach.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Keap and Streak?
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- Independent criterion outcomes
- No invented scores or prices
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