SoftwareGlimpse

Keap vs Streak

Keap fits core packaging and automation library target smb operators; Streak fits gmail-native crm fits smb google workspace teams.

Independently recommendedLast updated Sep 24, 20266 evidence sources22 screenshotsHow we compare
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Keap logo

Keap

7/10

Best for

  • • Core packaging and automation library target SMB operators
  • • Email/SMS campaigns and automations are first-class
  • • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform

Starting from $249.00/user/mo

No free plan

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Keap is better for

  • ✓ Sales automation
  • ✓ Reporting
  • ✓ Integrations

Streak is better for

  • ✓ Ease of use
  • ✓ Pipeline management
  • ✓ Email capabilities
  • ✓ Customization

Choose Keap if: Core packaging and automation library target SMB operators

Choose Streak if: Gmail-native CRM fits SMB Google Workspace teams

See detailed comparison ↓
Streak logo

Streak

7.4/10

Best for

  • • Gmail-native CRM fits SMB Google Workspace teams
  • • Free email tools + Pro CRM for solos living in Gmail
  • • Pipeline + inbox context is the daily motion

Starting from $49.00/user/mo

Free plan available

Quick verdict

Start here — then dig into the evidence below.

Choose Keap if…

  • Core packaging and automation library target SMB operators
  • Email/SMS campaigns and automations are first-class
  • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
  • You prioritize sales automation

Choose Streak if…

  • Gmail-native CRM fits SMB Google Workspace teams
  • Free email tools + Pro CRM for solos living in Gmail
  • Pipeline + inbox context is the daily motion
  • You prioritize ease of use

Overall recommendation

There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

Keap trades toward sales automation; Streak trades toward ease of use.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useStreak winsStreak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesStreak winsStreak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationKeap winsKeap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesStreak winsStreak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ReportingKeap winsStronger reporting availability
CustomizationStreak winsStreak leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsKeap winsKeap leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationStreak winsStreak leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityStreak winsStronger integrations availability
ValueStreak winsBetter for value for money

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureKeapStreak
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureKeapStreak
Email syncStrongStrong
Email trackingNot evidencedStrong
Email sequencesStrongModerate
Call functionalityModerateNot evidenced
Workflow automationStrongModerate
Sales automationStrongModerate

Reporting

FeatureKeapStreak
ReportingStrongModerate

Platform

FeatureKeapStreak
IntegrationsStrongModerate
Custom fieldsStrongStrong
Custom pipelinesNot evidencedStrong
Mobile appStrongStrong
AI assistanceStrongStrong

Additional capabilities

FeatureKeapStreak
Email campaignsStrongNot evidenced
Meeting schedulingStrongNot evidenced
Data enrichmentNot evidencedStrong

Pricing comparison

Pricing evidence last checked Sep 7, 2026.

Keap logo

Keap

From $249.00/user/mo

No free planFree trial available
  • Max Ignite$249.00/mo
  • Max Grow$329.00/mo
  • Max Scale$499.00/mo
Streak logo

Streak

From $49.00/user/mo

Free plan availableFree trial available
  • Free email tools$0.00/user/mo
  • Pro$49.00/user/mo
  • Pro+$69.00/user/mo
  • Enterprise$129.00/user/mo

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsKeapStreak
5~$1,245.00/mo (Max Ignite × 5)~$245.00/mo (Pro × 5)
10~$2,490.00/mo (Max Ignite × 10)~$490.00/mo (Pro × 10)
25~$6,225.00/mo (Max Ignite × 25)~$1,225.00/mo (Pro × 25)
50~$12,450.00/mo (Max Ignite × 50)~$2,450.00/mo (Pro × 50)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Researched list starting prices: Keap from $249/user/mo; Streak from $49/user/mo. Streak publishes a free plan. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Keap

    Best for sales automation

    Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Keap

    Best for reporting

    Stronger reporting availability

  • → Keap

    Best for integrations

    Keap leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Streak

    Best for ease of use

    Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Streak

    Best for pipeline management

    Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Streak

    Best for email capabilities

    Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Keap vs Streak — not generic category copy.

  • Pipeline management

    Streak ahead

    On pipeline management, Streak is ahead. Keap: Trails Streak on this criterion. Streak: Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Email sequences (Keap: Strong; Streak: Moderate); Workflow automation (Keap: Strong; Streak: Moderate); Sales automation (Keap: Strong; Streak: Moderate).

  • Email capabilities

    Streak ahead

    On email capabilities, Streak is ahead. Keap: Trails Streak on this criterion. Streak: Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Sales automation

    Keap ahead

    On sales automation, Keap is ahead. Keap: Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Streak: Trails Keap on this criterion.

  • Reporting

    Keap ahead

    On reporting, Keap is ahead. Keap: Stronger reporting availability. Streak: Trails Keap on this criterion.

  • Value for money

    Streak ahead

    On value for money, Streak is ahead. Keap: Trails Streak on this criterion. Streak: Better for value for money.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Keap logo

Keap

Pros

  • Stronger on sales automation
  • Stronger on reporting
  • Stronger on integrations

Cons

  • Trails on ease of use
  • Trails on pipeline management
  • Trails on email capabilities
Streak logo

Streak

Pros

  • Stronger on ease of use
  • Stronger on pipeline management
  • Stronger on email capabilities
  • Stronger on customization

Cons

  • Trails on sales automation
  • Trails on reporting
  • Trails on integrations

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

Keap

  • Trails on ease of use relative to Streak
  • Trails on administration relative to Streak

Streak

  • Stronger on ease of use: Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: Streak leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Integrations

Overlaps and exclusives from product integration data when available.

Keap: Strong. Streak: Moderate.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Keap if…

  • You need Streak's stronger ease of use more than Keap's strengths
  • You need Streak's stronger pipeline management more than Keap's strengths
  • You need Streak's stronger email capabilities more than Keap's strengths
  • Your primary fit looks closer to: Gmail-native CRM fits SMB Google Workspace teams

Don't choose Streak if…

  • You need Keap's stronger sales automation more than Streak's strengths
  • You need Keap's stronger reporting more than Streak's strengths
  • You need Keap's stronger integrations more than Streak's strengths
  • Your primary fit looks closer to: Core packaging and automation library target SMB operators

Alternatives worth considering

When neither product is the right fit.

  • Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Freshworks sales CRM for lead management and pipeline workflows.

  • Simple relationship CRM for organizing contacts and collaborative outreach.

  • Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.

Final verdict

Scenario-level close — not a repeat of the intro.

Keap wins when…

Core packaging and automation library target SMB operators

Streak wins when…

Gmail-native CRM fits SMB Google Workspace teams

  • Best for sales automationKeap
  • Best for reportingKeap
  • Best for integrationsKeap
  • Best for ease of useStreak

Which one should you choose?

Choose Keap if:

  • Core packaging and automation library target SMB operators
  • Email/SMS campaigns and automations are first-class
  • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform

Choose Streak if:

  • Gmail-native CRM fits SMB Google Workspace teams
  • Free email tools + Pro CRM for solos living in Gmail
  • Pipeline + inbox context is the daily motion

Product screenshots

Real product UI from our media library — no placeholders.

Keap

  • Keap product experience as shown on the official homepage.
  • Client dashboard view from Keap’s CRM software page.
  • Follow-up automation example from official CRM marketing pages.
  • Growth/management UI example from Keap CRM software page.

Streak

  • Pipeline board as shown on Streak’s official site.
  • Standard CRM pipeline marketing screenshot.
  • Shared CRM board view from Streak homepage.
  • Reporting view marketed for Streak teams.

FAQ

Is Keap better than Streak?
There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
Keap: Core packaging and automation library target SMB operators Streak: Gmail-native CRM fits SMB Google Workspace teams
Which is stronger for sales automation?
Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does Keap or Streak have a free plan?
Keap: No free plan. Streak: Free plan available.
How does Keap vs Streak pricing compare?
Keap starts from $249.00/user/mo. Streak starts from $49.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between Keap and Streak?

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  • No invented scores or prices
  • Affiliate links never change winners

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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