Keap vs Streak
Keap fits core packaging and automation library target smb operators; Streak fits gmail-native crm fits smb google workspace teams.

Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
Starting from $249.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Keap is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Integrations
Streak is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Customization
Choose Keap if: Core packaging and automation library target SMB operators
Choose Streak if: Gmail-native CRM fits SMB Google Workspace teams

Streak
Best for
- • Gmail-native CRM fits SMB Google Workspace teams
- • Free email tools + Pro CRM for solos living in Gmail
- • Pipeline + inbox context is the daily motion
Starting from $49.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Keap if…
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
- You prioritize sales automation
Choose Streak if…
- Gmail-native CRM fits SMB Google Workspace teams
- Free email tools + Pro CRM for solos living in Gmail
- Pipeline + inbox context is the daily motion
- You prioritize ease of use
Overall recommendation
There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Keap trades toward sales automation; Streak trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Streak wins | Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Streak wins | Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Keap wins | Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Streak wins | Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Keap wins | Stronger reporting availability |
| Customization | Streak wins | Streak leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Keap wins | Keap leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Streak wins | Streak leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Streak wins | Stronger integrations availability |
| Value | Streak wins | Better for value for money |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Keap | Streak |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Keap | Streak |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Not evidenced | Strong |
| Email sequences | Strong | Moderate |
| Call functionality | Moderate | Not evidenced |
| Workflow automation | Strong | Moderate |
| Sales automation | Strong | Moderate |
Reporting
| Feature | Keap | Streak |
|---|---|---|
| Reporting | Strong | Moderate |
Platform
| Feature | Keap | Streak |
|---|---|---|
| Integrations | Strong | Moderate |
| Custom fields | Strong | Strong |
| Custom pipelines | Not evidenced | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Strong | Strong |
Additional capabilities
| Feature | Keap | Streak |
|---|---|---|
| Email campaigns | Strong | Not evidenced |
| Meeting scheduling | Strong | Not evidenced |
| Data enrichment | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Sep 7, 2026.
Keap
From $249.00/user/mo
- Max Ignite$249.00/mo
- Max Grow$329.00/mo
- Max Scale$499.00/mo
Streak
From $49.00/user/mo
- Free email tools$0.00/user/mo
- Pro$49.00/user/mo
- Pro+$69.00/user/mo
- Enterprise$129.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Keap | Streak |
|---|---|---|
| 5 | ~$1,245.00/mo (Max Ignite × 5) | ~$245.00/mo (Pro × 5) |
| 10 | ~$2,490.00/mo (Max Ignite × 10) | ~$490.00/mo (Pro × 10) |
| 25 | ~$6,225.00/mo (Max Ignite × 25) | ~$1,225.00/mo (Pro × 25) |
| 50 | ~$12,450.00/mo (Max Ignite × 50) | ~$2,450.00/mo (Pro × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Keap from $249/user/mo; Streak from $49/user/mo. Streak publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Keap
Best for sales automation
Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Stronger reporting availability
- → Keap
Best for integrations
Keap leads on integrations (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Streak
Best for ease of use
Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Streak
Best for pipeline management
Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Streak
Best for email capabilities
Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Keap vs Streak — not generic category copy.
Pipeline management
Streak aheadOn pipeline management, Streak is ahead. Keap: Trails Streak on this criterion. Streak: Streak leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Email sequences (Keap: Strong; Streak: Moderate); Workflow automation (Keap: Strong; Streak: Moderate); Sales automation (Keap: Strong; Streak: Moderate).
Email capabilities
Streak aheadOn email capabilities, Streak is ahead. Keap: Trails Streak on this criterion. Streak: Streak leads on email capabilities (8/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Keap aheadOn sales automation, Keap is ahead. Keap: Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Streak: Trails Keap on this criterion.
Reporting
Keap aheadOn reporting, Keap is ahead. Keap: Stronger reporting availability. Streak: Trails Keap on this criterion.
Value for money
Streak aheadOn value for money, Streak is ahead. Keap: Trails Streak on this criterion. Streak: Better for value for money.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Keap
Pros
- Stronger on sales automation
- Stronger on reporting
- Stronger on integrations
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on email capabilities
Streak
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on email capabilities
- Stronger on customization
Cons
- Trails on sales automation
- Trails on reporting
- Trails on integrations
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Keap
- Trails on ease of use relative to Streak
- Trails on administration relative to Streak
Streak
- Stronger on ease of use: Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Streak leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Keap: Strong. Streak: Moderate.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Keap if…
- You need Streak's stronger ease of use more than Keap's strengths
- You need Streak's stronger pipeline management more than Keap's strengths
- You need Streak's stronger email capabilities more than Keap's strengths
- Your primary fit looks closer to: Gmail-native CRM fits SMB Google Workspace teams
Don't choose Streak if…
- You need Keap's stronger sales automation more than Streak's strengths
- You need Keap's stronger reporting more than Streak's strengths
- You need Keap's stronger integrations more than Streak's strengths
- Your primary fit looks closer to: Core packaging and automation library target SMB operators
Alternatives worth considering
When neither product is the right fit.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshworks sales CRM for lead management and pipeline workflows.
Simple relationship CRM for organizing contacts and collaborative outreach.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Final verdict
Scenario-level close — not a repeat of the intro.
Keap wins when…
Core packaging and automation library target SMB operators
Streak wins when…
Gmail-native CRM fits SMB Google Workspace teams
- Best for sales automationKeap
- Best for reportingKeap
- Best for integrationsKeap
- Best for ease of useStreak
Which one should you choose?
Choose Keap if:
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
Choose Streak if:
- Gmail-native CRM fits SMB Google Workspace teams
- Free email tools + Pro CRM for solos living in Gmail
- Pipeline + inbox context is the daily motion
Product screenshots
Real product UI from our media library — no placeholders.
Keap
Streak
FAQ
- Is Keap better than Streak?
- There is no universal winner between Keap and Streak. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Streak leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Keap: Core packaging and automation library target SMB operators Streak: Gmail-native CRM fits SMB Google Workspace teams
- Which is stronger for sales automation?
- Keap leads on sales automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Keap or Streak have a free plan?
- Keap: No free plan. Streak: Free plan available.
- How does Keap vs Streak pricing compare?
- Keap starts from $249.00/user/mo. Streak starts from $49.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewKeap review
- reviewStreak review
- pricingKeap pricing
- pricingStreak pricing
- alternativePipedrive alternative
- alternativeFreshsales alternative
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- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
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- calculatorCost calculator
Related comparisons
Alternatives to consider

Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

Freshsales
Freshworks sales CRM for lead management and pipeline workflows.

folk
Simple relationship CRM for organizing contacts and collaborative outreach.

Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
Still deciding between Keap and Streak?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
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