Agile CRM vs Keap
Compare Agile CRM and Keap on features, pricing, and buyer fit using the same researched criteria.
Agile CRM
Freemium all-in-one CRM; Free (10 users), Starter from ~$8.99/user/mo on multi-year headline pricing.
Best for
- • All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- • Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.
Starting from $8.99/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Agile CRM and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Agile CRM is better for
- ✓ Pipeline management
- ✓ Administration
- ✓ Scalability
- ✓ Value for money
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Tie
- • Ease of use
Choose Agile CRM if: All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Agile CRM vs Keap at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Agile CRM
Keap
- Pipeline managementAgile CRM
Agile CRM
Keap
- Sales automationKeap
Agile CRM
Keap
- Email capabilitiesKeap
Agile CRM
Keap
- ReportingKeap
Agile CRM
Keap
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Agile CRM
Best for pipeline management
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Agile CRM
Best for administration
Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (6/10 vs 6/10).
- → Agile CRM
Best for scalability
Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10).
- → Keap
Best for sales automation
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for email capabilities
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Agile CRM winsAgile CRM
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
Keap
Trails Agile CRM on this criterion
Email capabilities
Keap winsAgile CRM
Trails Keap on this criterion
Keap
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Keap winsAgile CRM
Trails Keap on this criterion
Keap
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Keap winsAgile CRM
Trails Keap on this criterion
Keap
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Agile CRM winsAgile CRM
Better for value for money
Keap
Trails Agile CRM on this criterion
Which should you choose?
Choose Agile CRM if
- All-in-one CRM with a free tier (10 users) and Starter/Regular/Enterprise plans for sales, marketing, and service
- Affordable all-in-one CRM combining sales, marketing automation, and service for growing teams.
Choose Keap if
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Agile CRM and Keap?
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- Independent criterion outcomes
- No invented scores or prices
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