Apptivo vs Keap
Compare Apptivo and Keap on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Integrations
Tie
- • Ease of use
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Apptivo vs Keap at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useTie
Apptivo
Keap
- Pipeline managementApptivo
Apptivo
Keap
- Sales automationKeap
Apptivo
Keap
- Email capabilitiesKeap
Apptivo
Keap
- ReportingKeap
Apptivo
Keap
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Apptivo
Best for pipeline management
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Apptivo
Best for customization
Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Apptivo
Best for administration
Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (6/10 vs 6/10).
- → Keap
Best for sales automation
Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for email capabilities
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Apptivo winsApptivo
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
Keap
Trails Apptivo on this criterion
Email capabilities
Keap winsApptivo
Trails Keap on this criterion
Keap
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Keap winsApptivo
Trails Keap on this criterion
Keap
Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Keap winsApptivo
Trails Keap on this criterion
Keap
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsApptivo
Apptivo researched starting price $15/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Keap
Apptivo researched starting price $15/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Keap if
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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