Apptivo vs Keap
Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Keap fits core packaging and automation library target smb operators.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Administration
- ✓ Scalability
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Integrations
Tie
- • Ease of use
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
Starting from $249.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
- You prioritize pipeline management
- You prioritize customization
Choose Keap if…
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
- You prioritize sales automation
Overall recommendation
There is no universal winner between Apptivo and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Apptivo trades toward pipeline management; Keap trades toward sales automation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Tie | Apptivo and Keap are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Apptivo wins | Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10). |
| Automation | Keap wins | Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Keap wins | Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Keap wins | Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Apptivo wins | Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10). |
| Integrations | Keap wins | Keap leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Apptivo wins | Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (6/10 vs 6/10). |
| Enterprise suitability | Apptivo wins | Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10). |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Apptivo | Keap |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Apptivo | Keap |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Not evidenced |
| Email sequences | Not evidenced | Strong |
| Call functionality | Not evidenced | Moderate |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Apptivo | Keap |
|---|---|---|
| Reporting | Strong | Strong |
Platform
| Feature | Apptivo | Keap |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Not evidenced |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Strong |
Additional capabilities
| Feature | Apptivo | Keap |
|---|---|---|
| Email campaigns | Not evidenced | Strong |
| Meeting scheduling | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Keap
From $249.00/user/mo
- Max Ignite$249.00/mo
- Max Grow$329.00/mo
- Max Scale$499.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Apptivo | Keap |
|---|---|---|
| 5 | ~$75.00/mo (Lite × 5) | ~$1,245.00/mo (Max Ignite × 5) |
| 10 | ~$150.00/mo (Lite × 10) | ~$2,490.00/mo (Max Ignite × 10) |
| 25 | ~$375.00/mo (Lite × 25) | ~$6,225.00/mo (Max Ignite × 25) |
| 50 | ~$750.00/mo (Lite × 50) | ~$12,450.00/mo (Max Ignite × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Apptivo from $15/user/mo; Keap from $249/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Apptivo
Best for pipeline management
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Apptivo
Best for customization
Stronger coverage across custom fields, custom pipelines. editorial scores are close (7/10 vs 7/10).
- → Apptivo
Best for administration
Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (6/10 vs 6/10).
- → Keap
Best for sales automation
Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for email capabilities
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Keap
Best for reporting
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Apptivo vs Keap — not generic category copy.
Pipeline management
Apptivo aheadOn pipeline management, Apptivo is ahead. Apptivo: Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).. Keap: Trails Apptivo on this criterion.
Email capabilities
Keap aheadOn email capabilities, Keap is ahead. Apptivo: Trails Keap on this criterion. Keap: Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Keap aheadOn sales automation, Keap is ahead. Apptivo: Trails Keap on this criterion. Keap: Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Keap aheadOn reporting, Keap is ahead. Apptivo: Trails Keap on this criterion. Keap: Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
DependsValue for money: Apptivo — Apptivo researched starting price $15/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan.. Keap — Apptivo researched starting price $15/user/mo vs Keap $249/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Apptivo
Pros
- Stronger on pipeline management
- Stronger on customization
- Stronger on administration
- Stronger on scalability
Cons
- Trails on sales automation
- Trails on email capabilities
- Trails on reporting
Keap
Pros
- Stronger on sales automation
- Stronger on email capabilities
- Stronger on reporting
- Stronger on integrations
Cons
- Trails on pipeline management
- Trails on customization
- Trails on administration
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Apptivo
- Comparable ease of use to Keap
- Stronger on administration: Stronger coverage across sso, custom fields, custom objects, custom pipelines. editorial scores are close (6/10 vs 6/10).
Keap
- Comparable ease of use to Apptivo
- Trails on administration relative to Apptivo
Integrations
Overlaps and exclusives from product integration data when available.
Apptivo: Strong. Keap: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Apptivo if…
- You need Keap's stronger sales automation more than Apptivo's strengths
- You need Keap's stronger email capabilities more than Apptivo's strengths
- You need Keap's stronger reporting more than Apptivo's strengths
- Your primary fit looks closer to: Core packaging and automation library target SMB operators
Don't choose Keap if…
- You need Apptivo's stronger pipeline management more than Keap's strengths
- You need Apptivo's stronger customization more than Keap's strengths
- You need Apptivo's stronger administration more than Keap's strengths
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Keap wins when…
Core packaging and automation library target SMB operators
- Best for pipeline managementApptivo
- Best for customizationApptivo
- Best for administrationApptivo
- Best for sales automationKeap
Which one should you choose?
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose Keap if:
- Core packaging and automation library target SMB operators
- Email/SMS campaigns and automations are first-class
- Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform
Product screenshots
Real product UI from our media library — no placeholders.
Keap
FAQ
- Is Apptivo better than Keap?
- There is no universal winner between Apptivo and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which CRM fits which team?
- Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Keap: Core packaging and automation library target SMB operators
- Which is stronger for sales automation?
- Keap leads on sales automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Apptivo or Keap have a free plan?
- Apptivo: No free plan. Keap: No free plan.
- How does Apptivo vs Keap pricing compare?
- Apptivo starts from $15.00/user/mo. Keap starts from $249.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewApptivo review
- reviewKeap review
- pricingApptivo pricing
- pricingKeap pricing
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Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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