SoftwareGlimpse

HubSpot vs Zendesk Sell

Thesis: General-purpose vs specialist — HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Choose HubSpot only if your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape. Choose Zendesk Sell only if your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape. Workflow advantage: HubSpot leans contact-management, account-management; Zendesk Sell leans field-sales. Trade-off: you gain focus on one product's motion at the cost of the other's adjacent coverage — no universal winner. Major differences: - Buyer thesis: General-purpose vs specialist — HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. - Positioning: HubSpot is AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.; Zendesk Sell is Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.. - Workflow coverage skew: HubSpot-leaning contact-management, account-management, high-volume-lead-management vs Zendesk Sell-leaning field-sales. - Researched limits: HubSpot — Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats.; Zendesk Sell — Sell is one product in a larger Zendesk stack — packaging can confuse. Limitations — HubSpot: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats.; Sales Hub Professional starts at $100/month per seat on the Product & Services Catalog and the Sales product page (re-checked 2026-08-18). HubSpot’s Sales pricing page also shows $90/mo/seat billed annually vs $100 monthly, plus required Professional onboarding ($1,500). Starter marketing prices show new-customer discounts (*).; Zendesk Sell: Sell is one product in a larger Zendesk stack — packaging can confuse; Higher tiers escalate quickly vs SMB CRMs. Poor-fit cases: HubSpot is a poor fit when that limitation bites: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats. · Zendesk Sell is a poor fit when that limitation bites: Sell is one product in a larger Zendesk stack — packaging can confuse · Avoid HubSpot if you actually need Zendesk Sell's motion (Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.) Neither product has a completed hands-on product test on SoftwareGlimpse — this comparison is research/data-based only.

Independently recommendedLast updated Sep 11, 202610 evidence sources14 screenshotsHow we compare
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HubSpot logo

HubSpot

7.8/10

AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

Best for

  • your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape
  • use-case priority is pipeline-management and Zendesk Sell is secondary for that motion

Starting from $15.00/user/mo

Free plan available

VS

Our verdict

Our verdict

No universal winner

HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Choose HubSpot only if your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape. Choose Zendesk Sell only if your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape. Workflow advantage: HubSpot leans contact-management, account-management; Zendesk Sell leans field-sales. Trade-off: you gain focus on one product's motion at the cost of the other's adjacent coverage — no universal winner. HubSpot is a poor fit when that limitation bites: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats. Zendesk Sell is a poor fit when that limitation bites: Sell is one product in a larger Zendesk stack — packaging can confuse Hard limitation for HubSpot when it matters: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats.. Hard limitation for Zendesk Sell when it matters: Sell is one product in a larger Zendesk stack — packaging can confuse. Neither product has a completed hands-on product test on SoftwareGlimpse — this comparison is research/data-based only. Pricing threshold: estimate spend with the cost calculator before shortlisting.

HubSpot is better for

  • Pipeline management
  • Sales automation
  • Email capabilities
  • Reporting

Zendesk Sell is better for

  • Ease of use
  • Administration

Choose HubSpot if: your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape

Choose Zendesk Sell if: your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape

See detailed comparison ↓
Zendesk Sell logo

Zendesk Sell

6.8/10

Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.

Best for

  • your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape
  • use-case priority is pipeline-management and HubSpot is secondary for that motion

Starting from $19.00/user/mo

No free plan

Quick verdict

Start here — then dig into the evidence below.

Choose HubSpot if…

  • your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape
  • use-case priority is pipeline-management and Zendesk Sell is secondary for that motion
  • You prioritize pipeline management
  • You prioritize sales automation

Choose Zendesk Sell if…

  • your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape
  • use-case priority is pipeline-management and HubSpot is secondary for that motion
  • You prioritize ease of use
  • You prioritize administration

Overall recommendation

HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Choose HubSpot only if your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape. Choose Zendesk Sell only if your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape. Workflow advantage: HubSpot leans contact-management, account-management; Zendesk Sell leans field-sales. Trade-off: you gain focus on one product's motion at the cost of the other's adjacent coverage — no universal winner. HubSpot is a poor fit when that limitation bites: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats. Zendesk Sell is a poor fit when that limitation bites: Sell is one product in a larger Zendesk stack — packaging can confuse Hard limitation for HubSpot when it matters: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats.. Hard limitation for Zendesk Sell when it matters: Sell is one product in a larger Zendesk stack — packaging can confuse. Neither product has a completed hands-on product test on SoftwareGlimpse — this comparison is research/data-based only. Pricing threshold: estimate spend with the cost calculator before shortlisting.

Key trade-off

HubSpot trades toward pipeline management; Zendesk Sell trades toward ease of use.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useZendesk Sell winsHubSpot vs Zendesk Sell on ease of use: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to Zendesk Sell on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
SalesHubSpot winsHubSpot vs Zendesk Sell on pipeline management: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
AutomationHubSpot winsHubSpot vs Zendesk Sell on sales automation: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
Email capabilitiesHubSpot winsHubSpot vs Zendesk Sell on email capabilities: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
ReportingHubSpot winsHubSpot vs Zendesk Sell on reporting: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
CustomizationHubSpot winsHubSpot vs Zendesk Sell on customization: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
IntegrationsHubSpot winsHubSpot vs Zendesk Sell on integrations: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
AdministrationZendesk Sell winsHubSpot vs Zendesk Sell on administration: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to Zendesk Sell on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
Enterprise suitabilityHubSpot winsHubSpot vs Zendesk Sell on scalability: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
ValueHubSpot winsHubSpot vs Zendesk Sell on value for money: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureHubSpotZendesk Sell
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureHubSpotZendesk Sell
Email syncStrongStrong
Email trackingNot evidencedStrong
Email sequencesStrongNot evidenced
Workflow automationStrongStrong
Sales automationStrongStrong
Lead scoringModerateNot evidenced

Reporting

FeatureHubSpotZendesk Sell
ReportingStrongStrong
ForecastingModerateNot evidenced

Platform

FeatureHubSpotZendesk Sell
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesStrongStrong
Mobile appNot evidencedStrong
AI assistanceStrongModerate

Additional capabilities

FeatureHubSpotZendesk Sell
Single sign-onModerateNot evidenced
Role permissionsModerateNot evidenced

Pricing comparison

Pricing evidence last checked Sep 8, 2026.

HubSpot logo

HubSpot

From $15.00/user/mo

Free plan availableFree trial available
  • Free CRM$0.00/user/mo
  • Starter (Smart CRM / Customer Platform)$15.00/user/mo
  • Professional (Smart CRM / Customer Platform)$50.00/user/mo
  • Enterprise (Smart CRM / Customer Platform)$75.00/user/mo
Zendesk Sell logo

Zendesk Sell

From $19.00/user/mo

No free planFree trial available
  • Team$19.00/user/mo
  • Growth$55.00/user/mo
  • Professional$115.00/user/mo
  • Enterprise$169.00/user/mo

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsHubSpotZendesk Sell
5~$75.00/mo (Starter (Smart CRM / Customer Platform) × 5)~$95.00/mo (Team × 5)
10~$150.00/mo (Starter (Smart CRM / Customer Platform) × 10)~$190.00/mo (Team × 10)
25~$375.00/mo (Starter (Smart CRM / Customer Platform) × 25)~$475.00/mo (Team × 25)
50~$750.00/mo (Starter (Smart CRM / Customer Platform) × 50)~$950.00/mo (Team × 50)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Starting prices not verified for either product Model team cost scenarios in the crm cost calculator Cost calculator: /tools/crm-cost-calculator/

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • Depends

    Prefer HubSpot when your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape

    Prefer HubSpot when your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape

  • Depends

    Prefer HubSpot when use-case priority is pipeline-management and Zendesk Sell is secondary for that motion

    Prefer HubSpot when use-case priority is pipeline-management and Zendesk Sell is secondary for that motion

  • Depends

    Prefer Zendesk Sell when your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape

    Prefer Zendesk Sell when your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape

  • Depends

    Prefer Zendesk Sell when use-case priority is pipeline-management and HubSpot is secondary for that motion

    Prefer Zendesk Sell when use-case priority is pipeline-management and HubSpot is secondary for that motion

  • HubSpot

    Best for pipeline management

    HubSpot vs Zendesk Sell on pipeline management: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.

  • HubSpot

    Best for sales automation

    HubSpot vs Zendesk Sell on sales automation: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.

The differences that actually matter

Pair-specific analysis for HubSpot vs Zendesk Sell — not generic category copy.

  • Pipeline management

    HubSpot ahead

    On pipeline management, HubSpot is ahead. HubSpot: HubSpot vs Zendesk Sell on pipeline management: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.. Zendesk Sell: Trails HubSpot on this criterion. Feature evidence also diverges on AI assistance (HubSpot: Strong; Zendesk Sell: Moderate).

  • Email capabilities

    HubSpot ahead

    On email capabilities, HubSpot is ahead. HubSpot: HubSpot vs Zendesk Sell on email capabilities: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.. Zendesk Sell: Trails HubSpot on this criterion.

  • Sales automation

    HubSpot ahead

    On sales automation, HubSpot is ahead. HubSpot: HubSpot vs Zendesk Sell on sales automation: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.. Zendesk Sell: Trails HubSpot on this criterion.

  • Reporting

    HubSpot ahead

    On reporting, HubSpot is ahead. HubSpot: HubSpot vs Zendesk Sell on reporting: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.. Zendesk Sell: Trails HubSpot on this criterion.

  • Value for money

    HubSpot ahead

    On value for money, HubSpot is ahead. HubSpot: HubSpot vs Zendesk Sell on value for money: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.. Zendesk Sell: Trails HubSpot on this criterion.

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

HubSpot logo

HubSpot

Pros

  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on email capabilities
  • Stronger on reporting

Cons

  • Trails on ease of use
  • Trails on administration
Zendesk Sell logo

Zendesk Sell

Pros

  • Stronger on ease of use
  • Stronger on administration

Cons

  • Trails on pipeline management
  • Trails on sales automation
  • Trails on email capabilities

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

HubSpot

  • Trails on ease of use relative to Zendesk Sell
  • Trails on administration relative to Zendesk Sell

Zendesk Sell

  • Stronger on ease of use: HubSpot vs Zendesk Sell on ease of use: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to Zendesk Sell on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
  • Stronger on administration: HubSpot vs Zendesk Sell on administration: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to Zendesk Sell on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.

Integrations

Overlaps and exclusives from product integration data when available.

HubSpot: Strong. Zendesk Sell: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose HubSpot if…

  • You need Zendesk Sell's stronger ease of use more than HubSpot's strengths
  • You need Zendesk Sell's stronger administration more than HubSpot's strengths
  • Your primary fit looks closer to: your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape
  • Your primary fit looks closer to: use-case priority is pipeline-management and HubSpot is secondary for that motion

Don't choose Zendesk Sell if…

  • You need HubSpot's stronger pipeline management more than Zendesk Sell's strengths
  • You need HubSpot's stronger sales automation more than Zendesk Sell's strengths
  • You need HubSpot's stronger email capabilities more than Zendesk Sell's strengths
  • Your primary fit looks closer to: your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape

Alternatives worth considering

When neither product is the right fit.

  • Enterprise CRM platform for sales, service, marketing, and customer data across large and mid-market teams.

  • Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.

  • Freshworks sales CRM for lead management and pipeline workflows.

  • Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

HubSpot wins when…

your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape

Zendesk Sell wins when…

your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape

  • Prefer HubSpot when your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shapeDepends
  • Prefer HubSpot when use-case priority is pipeline-management and Zendesk Sell is secondary for that motionDepends
  • Prefer Zendesk Sell when your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shapeDepends
  • Prefer Zendesk Sell when use-case priority is pipeline-management and HubSpot is secondary for that motionDepends

Which one should you choose?

Choose HubSpot if:

  • your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape
  • use-case priority is pipeline-management and Zendesk Sell is secondary for that motion

Choose Zendesk Sell if:

  • your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape
  • use-case priority is pipeline-management and HubSpot is secondary for that motion

Product screenshots

Real product UI from our media library — no placeholders.

HubSpot

  • Official Free CRM hero product visualization.
  • Sales Hub sales dashboard UI from HubSpot 2025 product creatives.
  • Sales Hub prospecting workspace UI.
  • Sales Hub Prospecting Agent marketing UI.

FAQ

Is HubSpot better than Zendesk Sell?
HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Choose HubSpot only if your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape. Choose Zendesk Sell only if your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape. Workflow advantage: HubSpot leans contact-management, account-management; Zendesk Sell leans field-sales. Trade-off: you gain focus on one product's motion at the cost of the other's adjacent coverage — no universal winner. HubSpot is a poor fit when that limitation bites: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats. Zendesk Sell is a poor fit when that limitation bites: Sell is one product in a larger Zendesk stack — packaging can confuse Hard limitation for HubSpot when it matters: Smart CRM / Customer Platform seats and Sales Hub seats are separate ladders with different list prices; buying 'HubSpot' often means mixing Free CRM, Smart CRM seats, and hub seats.. Hard limitation for Zendesk Sell when it matters: Sell is one product in a larger Zendesk stack — packaging can confuse. Neither product has a completed hands-on product test on SoftwareGlimpse — this comparison is research/data-based only. Pricing threshold: estimate spend with the cost calculator before shortlisting.
Which is easier to use?
HubSpot vs Zendesk Sell on ease of use: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to Zendesk Sell on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
Which CRM fits which team?
HubSpot: your buying job matches “AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Ma” rather than Zendesk Sell's shape Zendesk Sell: your buying job matches “Zendesk Sell CRM; Team $19 through Enterprise $169/agent/mo annual.” rather than HubSpot's shape
Which is stronger for sales automation?
HubSpot vs Zendesk Sell on sales automation: HubSpot documents a broader use-case set; Zendesk Sell is narrower/specialist. Decision edge to HubSpot on this criterion for this pair — unlike a generic feature matrix, the hinge is the buyer job above.
Does HubSpot or Zendesk Sell have a free plan?
HubSpot: Free plan available. Zendesk Sell: No free plan.
How does HubSpot vs Zendesk Sell pricing compare?
HubSpot starts from $15.00/user/mo. Zendesk Sell starts from $19.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between HubSpot and Zendesk Sell?

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