GetResponse vs HubSpot
Compare GetResponse and HubSpot on features, pricing, and buyer fit using the same researched criteria.

GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • SMBs wanting email + automation + landing pages in one stack
- • Ecommerce needing cart recovery and promo tools (Marketer+)
- • Creators monetizing courses/webinars/newsletters (Creator)
Starting from $19.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
GetResponse is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
- • Templates
Choose GetResponse if: SMBs wanting email + automation + landing pages in one stack
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later

HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
GetResponse vs HubSpot at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
GetResponse
HubSpot
- Contact / subscriber limitsDepends
GetResponse
HubSpot
- Email send limitsDepends
GetResponse
HubSpot
- AutomationTie
GetResponse
HubSpot
- TemplatesTie
GetResponse
HubSpot
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → GetResponse
Best for landing pages
Stronger coverage across landing pages.
- → HubSpot
Best for analytics
HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → HubSpot
Best for integrations
HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsGetResponse
GetResponse researched starting price from $19/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
HubSpot
GetResponse researched starting price from $19/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
TieGetResponse
GetResponse and HubSpot are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot
GetResponse and HubSpot are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
DependsGetResponse
GetResponse vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
HubSpot
GetResponse vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
Analytics
HubSpot winsGetResponse
Trails HubSpot on this criterion
HubSpot
HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
TieGetResponse
GetResponse and HubSpot are close on templates (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
HubSpot
GetResponse and HubSpot are close on templates (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose GetResponse if
- SMBs wanting email + automation + landing pages in one stack
- Ecommerce needing cart recovery and promo tools (Marketer+)
- Creators monetizing courses/webinars/newsletters (Creator)
Choose HubSpot if
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
Related comparisons
Alternatives to consider

Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).

ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.

AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.

Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between GetResponse and HubSpot?
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- Independent criterion outcomes
- No invented scores or prices
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