SoftwareGlimpse

Constant Contact vs MailerLite

Compare Constant Contact and MailerLite on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20264 evidence sourcesHow we compare
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Constant Contact logo

Constant Contact

6.5/10

SMB and local-business email marketing with event tools and brand recognition across North America.

Best for

  • • Local SMBs and nonprofits needing brand-familiar email marketing
  • • Teams running events alongside email campaigns
  • • Buyers who value phone/support culture and NA brand recognition

Starting from $12.00/user/mo

No free plan

Visit Constant Contact
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Constant Contact and MailerLite. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose MailerLite when SMBs and creators wanting simple email with a free starting rung. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Constant Contact is better for

  • ✓ Analytics

MailerLite is better for

  • ✓ Templates
  • ✓ Segmentation
  • ✓ Landing pages
  • ✓ AI features

Tie

  • • Automation
  • • Integrations

Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing

Choose MailerLite if: SMBs and creators wanting simple email with a free starting rung

See detailed comparison ↓
MailerLite logo

MailerLite

7.2/10

Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.

Best for

  • • SMBs and creators wanting simple email with a free starting rung
  • • Teams comparing Mailchimp for easier/cheaper freemium email
  • • Buyers who want landing pages/sites bundled without deep MAP complexity

Starting from $12.00/user/mo

Free plan available

Visit MailerLite
Read review

Constant Contact vs MailerLite at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Starting pricingDepends

    Constant Contact

    MailerLite

  • Contact / subscriber limitsDepends

    Constant Contact

    MailerLite

  • Email send limitsDepends

    Constant Contact

    MailerLite

  • AutomationTie

    Constant Contact

    MailerLite

  • TemplatesMailerLite

    Constant Contact

    MailerLite

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

  • → Constant Contact

    Best for analytics

    Constant Contact leads on analytics (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → MailerLite

    Best for templates

    MailerLite leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → MailerLite

    Best for segmentation

    MailerLite leads on segmentation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → MailerLite

    Best for landing pages

    Stronger landing pages availability

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Starting pricing

    Depends

    Constant Contact

    Constant Contact researched starting price from $12/mo; MailerLite researched starting price from $12/mo; a free plan is researched. Contact-based packaging can change the real TCO.

    MailerLite

    Constant Contact researched starting price from $12/mo; MailerLite researched starting price from $12/mo; a free plan is researched. Contact-based packaging can change the real TCO.

  • Automation

    Tie

    Constant Contact

    Constant Contact and MailerLite are close on automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    MailerLite

    Constant Contact and MailerLite are close on automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Segmentation

    MailerLite wins

    Constant Contact

    Trails MailerLite on this criterion

    MailerLite

    MailerLite leads on segmentation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Analytics

    Constant Contact wins

    Constant Contact

    Constant Contact leads on analytics (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    MailerLite

    Trails Constant Contact on this criterion

  • Templates

    MailerLite wins

    Constant Contact

    Trails MailerLite on this criterion

    MailerLite

    MailerLite leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Which should you choose?

Choose Constant Contact if

  • Local SMBs and nonprofits needing brand-familiar email marketing
  • Teams running events alongside email campaigns
  • Buyers who value phone/support culture and NA brand recognition

Choose MailerLite if

  • SMBs and creators wanting simple email with a free starting rung
  • Teams comparing Mailchimp for easier/cheaper freemium email
  • Buyers who want landing pages/sites bundled without deep MAP complexity

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Constant Contact and MailerLite?

Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.