ActiveCampaign vs Constant Contact
Compare ActiveCampaign and Constant Contact on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Constant Contact. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Constant Contact is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
ActiveCampaign vs Constant Contact at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
ActiveCampaign
Constant Contact
- Contact / subscriber limitsDepends
ActiveCampaign
Constant Contact
- Email send limitsDepends
ActiveCampaign
Constant Contact
- AutomationActiveCampaign
ActiveCampaign
Constant Contact
- TemplatesActiveCampaign
ActiveCampaign
Constant Contact
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → ActiveCampaign
Best for automation
ActiveCampaign leads on automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → ActiveCampaign
Best for templates
ActiveCampaign leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → ActiveCampaign
Best for segmentation
ActiveCampaign leads on segmentation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Constant Contact
Best for landing pages
Stronger coverage across landing pages.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsActiveCampaign
ActiveCampaign researched starting price from $15/mo; Constant Contact researched starting price from $12/mo. Contact-based packaging can change the real TCO.
Constant Contact
ActiveCampaign researched starting price from $15/mo; Constant Contact researched starting price from $12/mo. Contact-based packaging can change the real TCO.
Automation
ActiveCampaign winsActiveCampaign
ActiveCampaign leads on automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact
Trails ActiveCampaign on this criterion
Segmentation
ActiveCampaign winsActiveCampaign
ActiveCampaign leads on segmentation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact
Trails ActiveCampaign on this criterion
Analytics
ActiveCampaign winsActiveCampaign
ActiveCampaign leads on analytics (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact
Trails ActiveCampaign on this criterion
Templates
ActiveCampaign winsActiveCampaign
ActiveCampaign leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Constant Contact
Trails ActiveCampaign on this criterion
Which should you choose?
Choose ActiveCampaign if
- Marketing-led SMBs that need automation as the primary email job
- Email-first GTM teams comparing HubSpot or Keap on journeys
- Buyers comfortable with contact-tier packaging who want CRM on Plus+
Choose Constant Contact if
- Local SMBs and nonprofits needing brand-familiar email marketing
- Teams running events alongside email campaigns
- Buyers who value phone/support culture and NA brand recognition
Related comparisons
Alternatives to consider
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between ActiveCampaign and Constant Contact?
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- Independent criterion outcomes
- No invented scores or prices
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