Constant Contact vs Mailchimp
Compare Constant Contact and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and events
- • NA brand-familiar paid entry
Starting from $12.00/user/mo
No free plan
VS
Our verdict
Choose Mailchimp for freemium brand-familiar beginners; choose Constant Contact for local SMB/event-oriented email with Lite entry.
Constant Contact is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Segmentation
- ✓ Integrations
- ✓ AI features
Tie
- • Automation
- • Analytics
Choose Constant Contact if: Local SMBs and events
Choose Mailchimp if: Beginners wanting freemium brand recognition
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners wanting freemium brand recognition
Starting from $13.00/user/mo
Free plan available
Constant Contact vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Constant Contact
Mailchimp
- Contact / subscriber limitsDepends
Constant Contact
Mailchimp
- Email send limitsDepends
Constant Contact
Mailchimp
- AutomationTie
Constant Contact
Mailchimp
- TemplatesConstant Contact
Constant Contact
Mailchimp
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Constant Contact
Best for templates
Stronger coverage across email templates.
- → Constant Contact
Best for landing pages
Stronger coverage across landing pages.
- → Mailchimp
Best for segmentation
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Mailchimp
Best for integrations
Stronger coverage across integrations, forms, email sync.
- → Mailchimp
Best for ai features
Mailchimp leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsConstant Contact
Constant Contact Lite from $12/mo at ≤500 contacts (no free plan). Mailchimp freemium Free for eligible audiences; paid contact-based — verify live.
Mailchimp
Constant Contact Lite from $12/mo at ≤500 contacts (no free plan). Mailchimp freemium Free for eligible audiences; paid contact-based — verify live.
Automation
TieConstant Contact
Constant Contact and Mailchimp are close on automation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Mailchimp
Constant Contact and Mailchimp are close on automation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Mailchimp winsConstant Contact
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Analytics
TieConstant Contact
Constant Contact and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Mailchimp
Constant Contact and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
Constant Contact winsConstant Contact
Stronger coverage across email templates.
Mailchimp
Trails Constant Contact on this criterion
Which should you choose?
Choose Constant Contact if
- Local SMBs and events
- NA brand-familiar paid entry
Choose Mailchimp if
- Beginners wanting freemium brand recognition
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Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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