Constant Contact vs Mailchimp
Constant Contact fits local smbs and events; Mailchimp fits beginners wanting freemium brand recognition.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and events
- • NA brand-familiar paid entry
Starting from $12.00/user/mo
No free plan
VS
Our verdict
Choose Mailchimp for freemium brand-familiar beginners; choose Constant Contact for local SMB/event-oriented email with Lite entry.
Constant Contact is better for
- ✓ Templates
- ✓ Landing pages
Mailchimp is better for
- ✓ Segmentation
- ✓ Integrations
- ✓ AI features
Tie
- • Automation
- • Analytics
Choose Constant Contact if: Local SMBs and events
Choose Mailchimp if: Beginners wanting freemium brand recognition
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Beginners wanting freemium brand recognition
Starting from $13.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Constant Contact if…
- Local SMBs and events
- NA brand-familiar paid entry
- You prioritize templates
- You prioritize landing pages
Choose Mailchimp if…
- Beginners wanting freemium brand recognition
- You prioritize segmentation
- You prioritize integrations
- You prioritize ai features
Overall recommendation
Choose Mailchimp for freemium brand-familiar beginners; choose Constant Contact for local SMB/event-oriented email with Lite entry.
Key trade-off
Constant Contact trades toward templates; Mailchimp trades toward segmentation.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Automation | Tie | Constant Contact and Mailchimp are close on automation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Templates | Constant Contact wins | Stronger coverage across email templates. |
| Segmentation | Mailchimp wins | Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Landing pages | Constant Contact wins | Stronger coverage across landing pages. |
| Reporting | Tie | Constant Contact and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
| Integrations | Mailchimp wins | Stronger coverage across integrations, forms, email sync. |
| AI features | Mailchimp wins | Mailchimp leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Email campaigns | Strong | Not evidenced |
| Newsletter builder | Strong | Not evidenced |
| Email templates | Strong | Not evidenced |
| Drag-and-drop editor | Strong | Not evidenced |
| Landing pages | Moderate | Not evidenced |
| Forms | Strong | Not evidenced |
Automation & targeting
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Automation workflows | Strong | Not evidenced |
| Segmentation | Strong | Not evidenced |
| Personalization | Strong | Not evidenced |
| A/B testing | Strong | Not evidenced |
| Transactional email | Moderate | Not evidenced |
Platform
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Analytics | Strong | Not evidenced |
| Deliverability tools | Strong | Not evidenced |
| AI content generation | Moderate | Not evidenced |
| AI assistance | Not evidenced | Moderate |
Additional capabilities
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Not evidenced | Moderate |
| Pipeline management | Not evidenced | Moderate |
| Deal management | Not evidenced | Moderate |
| Custom pipelines | Not evidenced | Strong |
| Custom fields | Not evidenced | Strong |
| Email sync | Not evidenced | Strong |
| Email tracking | Not evidenced | Strong |
| Workflow automation | Not evidenced | Moderate |
| Reporting | Not evidenced | Strong |
| Mobile app | Not evidenced | Strong |
| Sales automation | Not evidenced | Moderate |
| Integrations | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Aug 17, 2026.
Constant Contact
From $12.00/user/mo
- Lite$12.00/mo
- Standard$35.00/mo
- Premium$80.00/mo
Mailchimp
From $13.00/user/mo
- Free$0.00/user/mo
- Essentials$13.00/mo
- Standard$20.00/mo
- Premium$350.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Constant Contact | Mailchimp |
|---|---|---|
| 5 | ~$60.00/mo (5 × starting seat) | ~$65.00/mo (5 × starting seat) |
| 10 | ~$120.00/mo (10 × starting seat) | ~$130.00/mo (10 × starting seat) |
| 25 | ~$300.00/mo (25 × starting seat) | ~$325.00/mo (25 × starting seat) |
| 50 | ~$600.00/mo (50 × starting seat) | ~$650.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Constant Contact Lite from $12/mo. Mailchimp freemium Free for eligible audiences — verify live paid bands.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Constant Contact
Best for templates
Stronger coverage across email templates.
- → Constant Contact
Best for landing pages
Stronger coverage across landing pages.
- → Mailchimp
Best for segmentation
Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
- → Mailchimp
Best for integrations
Stronger coverage across integrations, forms, email sync.
- → Mailchimp
Best for ai features
Mailchimp leads on ai-features (5/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
The differences that actually matter
Pair-specific analysis for Constant Contact vs Mailchimp — not generic category copy.
Starting pricing
DependsStarting pricing: Constant Contact — Constant Contact Lite from $12/mo at ≤500 contacts (no free plan). Mailchimp freemium Free for eligible audiences; paid contact-based — verify live.. Mailchimp — Constant Contact Lite from $12/mo at ≤500 contacts (no free plan). Mailchimp freemium Free for eligible audiences; paid contact-based — verify live..
Automation
TieConstant Contact and Mailchimp are close on automation. Constant Contact and Mailchimp are close on automation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Segmentation
Mailchimp aheadOn segmentation, Mailchimp is ahead. Constant Contact: Trails Mailchimp on this criterion. Mailchimp: Mailchimp leads on segmentation (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending..
Analytics
TieConstant Contact and Mailchimp are close on analytics. Constant Contact and Mailchimp are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Templates
Constant Contact aheadOn templates, Constant Contact is ahead. Constant Contact: Stronger coverage across email templates.. Mailchimp: Trails Constant Contact on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Constant Contact
Pros
- Stronger on templates
- Stronger on landing pages
Cons
- Trails on segmentation
- Trails on integrations
- Trails on ai features
Mailchimp
Pros
- Stronger on segmentation
- Stronger on integrations
- Stronger on ai features
Cons
- Trails on templates
- Trails on landing pages
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Constant Contact if…
- You need Mailchimp's stronger segmentation more than Constant Contact's strengths
- You need Mailchimp's stronger integrations more than Constant Contact's strengths
- You need Mailchimp's stronger ai features more than Constant Contact's strengths
- Your primary fit looks closer to: Beginners wanting freemium brand recognition
Don't choose Mailchimp if…
- You need Constant Contact's stronger templates more than Mailchimp's strengths
- You need Constant Contact's stronger landing pages more than Mailchimp's strengths
- Your primary fit looks closer to: Local SMBs and events
- Your primary fit looks closer to: NA brand-familiar paid entry
Alternatives worth considering
When neither product is the right fit.
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Final verdict
Scenario-level close — not a repeat of the intro.
Constant Contact wins when…
Local SMBs and events
Mailchimp wins when…
Beginners wanting freemium brand recognition
- Best for templatesConstant Contact
- Best for landing pagesConstant Contact
- Best for segmentationMailchimp
- Best for integrationsMailchimp
Which one should you choose?
Choose Constant Contact if:
- Local SMBs and events
- NA brand-familiar paid entry
Choose Mailchimp if:
- Beginners wanting freemium brand recognition
Product screenshots
Real product UI from our media library — no placeholders.
Mailchimp
FAQ
- Is Constant Contact better than Mailchimp?
- Mailchimp is the stronger overall fit. Choose Mailchimp for freemium brand-familiar beginners; choose Constant Contact for local SMB/event-oriented email with Lite entry.
- Which email marketing fits which team?
- Constant Contact: Local SMBs and events Mailchimp: Beginners wanting freemium brand recognition
- Does Constant Contact or Mailchimp have a free plan?
- Constant Contact: No free plan. Mailchimp: Free plan available.
- How does Constant Contact vs Mailchimp pricing compare?
- Constant Contact starts from $12.00/user/mo. Mailchimp starts from $13.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewConstant Contact review
- reviewMailchimp review
- pricingConstant Contact pricing
- pricingMailchimp pricing
- alternativeMailerLite alternative
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Alternatives to consider
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
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