Constant Contact vs Drip
Compare Constant Contact and Drip on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Constant Contact and Drip. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose Drip when Ecommerce brands wanting behavior-driven email automation. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Drip is better for
- ✓ Automation
- ✓ Segmentation
Tie
- • Templates
- • Landing pages
- • Analytics
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Choose Drip if: Ecommerce brands wanting behavior-driven email automation
Drip
Ecommerce CRM/email platform with behavior-driven automation and contact-tier pricing from $39/mo.
Best for
- • Ecommerce brands wanting behavior-driven email automation
- • Shopify stores comparing mid-tier alternatives to Klaviyo/Omnisend
- • Teams needing ecommerce CRM-lite journeys without MAP complexity
Starting from $39.00/user/mo
No free plan
Constant Contact vs Drip at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Constant Contact
Drip
- Contact / subscriber limitsDepends
Constant Contact
Drip
- Email send limitsDepends
Constant Contact
Drip
- AutomationDrip
Constant Contact
Drip
- TemplatesTie
Constant Contact
Drip
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Drip
Best for automation
Drip leads on automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Drip
Best for segmentation
Drip leads on segmentation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsConstant Contact
Constant Contact researched starting price from $12/mo; Drip researched starting price from $39/mo. Contact-based packaging can change the real TCO.
Drip
Constant Contact researched starting price from $12/mo; Drip researched starting price from $39/mo. Contact-based packaging can change the real TCO.
Automation
Drip winsConstant Contact
Trails Drip on this criterion
Drip
Drip leads on automation (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
Drip winsConstant Contact
Trails Drip on this criterion
Drip
Drip leads on segmentation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Analytics
TieConstant Contact
Constant Contact and Drip are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Drip
Constant Contact and Drip are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
TieConstant Contact
Constant Contact and Drip are close on templates (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Drip
Constant Contact and Drip are close on templates (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose Constant Contact if
- Local SMBs and nonprofits needing brand-familiar email marketing
- Teams running events alongside email campaigns
- Buyers who value phone/support culture and NA brand recognition
Choose Drip if
- Ecommerce brands wanting behavior-driven email automation
- Shopify stores comparing mid-tier alternatives to Klaviyo/Omnisend
- Teams needing ecommerce CRM-lite journeys without MAP complexity
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Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Constant Contact and Drip?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
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