Apptivo vs SugarCRM
Compare Apptivo and SugarCRM on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Ease of use
- ✓ Administration
SugarCRM is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs
SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Best for
- • SugarCRM targets mid-market sales/CX needs
- • SugarCRM competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $59.00/user/mo
No free plan
Apptivo vs SugarCRM at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useApptivo
Apptivo
SugarCRM
- Pipeline managementSugarCRM
Apptivo
SugarCRM
- Sales automationSugarCRM
Apptivo
SugarCRM
- Email capabilitiesSugarCRM
Apptivo
SugarCRM
- ReportingSugarCRM
Apptivo
SugarCRM
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Apptivo
Best for ease of use
Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apptivo
Best for administration
Apptivo leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → SugarCRM
Best for pipeline management
SugarCRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → SugarCRM
Best for sales automation
SugarCRM leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → SugarCRM
Best for email capabilities
SugarCRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
SugarCRM winsApptivo
Trails SugarCRM on this criterion
SugarCRM
SugarCRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
SugarCRM winsApptivo
Trails SugarCRM on this criterion
SugarCRM
SugarCRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
SugarCRM winsApptivo
Trails SugarCRM on this criterion
SugarCRM
SugarCRM leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
SugarCRM winsApptivo
Trails SugarCRM on this criterion
SugarCRM
SugarCRM leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsApptivo
Apptivo researched starting price $15/user/mo vs SugarCRM $59/user/mo. Better value depends on which features you need on that plan.
SugarCRM
Apptivo researched starting price $15/user/mo vs SugarCRM $59/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose SugarCRM if
- SugarCRM targets mid-market sales/CX needs
- SugarCRM competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Apptivo and SugarCRM?
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- Independent criterion outcomes
- No invented scores or prices
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