SoftwareGlimpse

Apptivo vs Salesflare

Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Salesflare fits auto-updating crm story fits small b2b teams.

Independently recommendedLast updated Sep 24, 20268 evidence sources14 screenshotsHow we compare
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Apptivo logo

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

  • • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone

Starting from $15.00/user/mo

No free plan

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apptivo and Salesflare. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Apptivo is better for

  • ✓ Customization
  • ✓ Scalability

Salesflare is better for

  • ✓ Ease of use
  • ✓ Pipeline management
  • ✓ Sales automation
  • ✓ Email capabilities

Tie

  • • Integrations

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Choose Salesflare if: Auto-updating CRM story fits small B2B teams

See detailed comparison ↓
Salesflare logo

Salesflare

7.2/10

Relationship-focused CRM for small sales teams and founders.

Best for

  • • Auto-updating CRM story fits small B2B teams
  • • Growth plan and low-admin positioning suit founders/small teams
  • • B2B sales follow-up and pipeline focus

Starting from $29.00/user/mo

No free plan

Quick verdict

Start here — then dig into the evidence below.

Choose Apptivo if…

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
  • You prioritize customization
  • You prioritize scalability

Choose Salesflare if…

  • Auto-updating CRM story fits small B2B teams
  • Growth plan and low-admin positioning suit founders/small teams
  • B2B sales follow-up and pipeline focus
  • You prioritize ease of use

Overall recommendation

There is no universal winner between Apptivo and Salesflare. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Key trade-off

Apptivo trades toward customization; Salesflare trades toward ease of use.

Winner by category

Only dimensions with researched evidence for this pair.

DimensionWinnerWhy
Ease of useSalesflare winsSalesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
SalesSalesflare winsSalesflare leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AutomationSalesflare winsSalesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilitiesSalesflare winsSalesflare leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ReportingSalesflare winsSalesflare leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
CustomizationApptivo winsApptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
IntegrationsTieApptivo and Salesflare are close on integrations (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AdministrationSalesflare winsSalesflare leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Enterprise suitabilityApptivo winsStronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10).

Side-by-side feature matrix

Normalized availability from product research — empty rows are not shown.

Core CRM

FeatureApptivoSalesflare
Contact managementStrongStrong
Lead managementStrongStrong
Pipeline managementStrongStrong
Deal managementStrongStrong

Sales engagement

FeatureApptivoSalesflare
Email syncStrongStrong
Email trackingStrongStrong
Email sequencesNot evidencedModerate
Workflow automationStrongModerate
Sales automationStrongStrong

Reporting

FeatureApptivoSalesflare
ReportingStrongStrong

Platform

FeatureApptivoSalesflare
IntegrationsStrongStrong
Custom fieldsStrongStrong
Custom pipelinesStrongNot evidenced
Mobile appStrongStrong
AI assistanceNot evidencedModerate

Additional capabilities

FeatureApptivoSalesflare
Email campaignsNot evidencedStrong
Data enrichmentNot evidencedStrong
ProspectingNot evidencedStrong
Role permissionsNot evidencedModerate

Pricing comparison

Pricing evidence last checked Aug 16, 2026.

Apptivo logo

Apptivo

From $15.00/user/mo

No free planFree trial available
  • Lite$15.00/user/mo
  • Premium$25.00/user/mo
  • Ultimate$40.00/user/mo
  • EnterpriseCustom
Salesflare logo

Salesflare

From $29.00/user/mo

No free planFree trial available
  • Growth$29.00/user/mo
  • Pro$49.00/user/mo
  • Enterprise$99.00/user/mo

Seat-count estimates

Labeled estimates from verified starting per-seat pricing — not invoices.

SeatsApptivoSalesflare
5~$75.00/mo (Lite × 5)~$145.00/mo (Growth × 5)
10~$150.00/mo (Lite × 10)~$290.00/mo (Growth × 10)
25~$375.00/mo (Lite × 25)~$725.00/mo (Growth × 25)
50~$750.00/mo (Lite × 50)~$1,450.00/mo (Growth × 50)

Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.

Researched list starting prices: Apptivo from $15/user/mo; Salesflare from $29/user/mo. Confirm live vendor pricing before buying.

Open cost calculator →

Best for

Scenario picks from researched strengths — not a universal ranking.

  • → Apptivo

    Best for customization

    Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Apptivo

    Best for scalability

    Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10).

  • → Salesflare

    Best for ease of use

    Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Salesflare

    Best for pipeline management

    Salesflare leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Salesflare

    Best for sales automation

    Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The differences that actually matter

Pair-specific analysis for Apptivo vs Salesflare — not generic category copy.

  • Pipeline management

    Salesflare ahead

    On pipeline management, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (Apptivo: Strong; Salesflare: Moderate).

  • Email capabilities

    Salesflare ahead

    On email capabilities, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Sales automation

    Salesflare ahead

    On sales automation, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Reporting

    Salesflare ahead

    On reporting, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..

  • Value for money

    Depends

    Value for money: Apptivo — Apptivo researched starting price $15/user/mo vs Salesflare $29/user/mo. Better value depends on which features you need on that plan.. Salesflare — Apptivo researched starting price $15/user/mo vs Salesflare $29/user/mo. Better value depends on which features you need on that plan..

Pros and cons

Product-specific for this pair — derived from researched outcomes and editorial notes.

Apptivo logo

Apptivo

Pros

  • Stronger on customization
  • Stronger on scalability

Cons

  • Trails on ease of use
  • Trails on pipeline management
  • Trails on sales automation
Salesflare logo

Salesflare

Pros

  • Stronger on ease of use
  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on email capabilities

Cons

  • Trails on customization
  • Trails on scalability

Implementation & learning curve

Based on researched setup / ease criteria for this pair.

Apptivo

  • Trails on ease of use relative to Salesflare
  • Trails on administration relative to Salesflare

Salesflare

  • Stronger on ease of use: Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
  • Stronger on administration: Salesflare leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

Integrations

Overlaps and exclusives from product integration data when available.

Apptivo: Strong. Salesflare: Strong.

Who should not choose each product

Decision quality improves when we say who should walk away.

Don't choose Apptivo if…

  • You need Salesflare's stronger ease of use more than Apptivo's strengths
  • You need Salesflare's stronger pipeline management more than Apptivo's strengths
  • You need Salesflare's stronger sales automation more than Apptivo's strengths
  • Your primary fit looks closer to: Auto-updating CRM story fits small B2B teams

Don't choose Salesflare if…

  • You need Apptivo's stronger customization more than Salesflare's strengths
  • You need Apptivo's stronger scalability more than Salesflare's strengths
  • Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone

Alternatives worth considering

When neither product is the right fit.

  • Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.

  • Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.

  • AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

  • Freshworks sales CRM for lead management and pipeline workflows.

Final verdict

Scenario-level close — not a repeat of the intro.

Apptivo wins when…

All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Salesflare wins when…

Auto-updating CRM story fits small B2B teams

  • Best for customizationApptivo
  • Best for scalabilityApptivo
  • Best for ease of useSalesflare
  • Best for pipeline managementSalesflare

Which one should you choose?

Choose Apptivo if:

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone

Choose Salesflare if:

  • Auto-updating CRM story fits small B2B teams
  • Growth plan and low-admin positioning suit founders/small teams
  • B2B sales follow-up and pipeline focus

Product screenshots

Real product UI from our media library — no placeholders.

Salesflare

  • Salesflare product hero visual from the official homepage.
  • Visual pipelines tab from Salesflare marketing.
  • Email sequences interface shown on Salesflare.
  • Relationship intelligence view from Salesflare.

FAQ

Is Apptivo better than Salesflare?
There is no universal winner between Apptivo and Salesflare. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Which is easier to use?
Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which CRM fits which team?
Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Salesflare: Auto-updating CRM story fits small B2B teams
Which is stronger for sales automation?
Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Does Apptivo or Salesflare have a free plan?
Apptivo: No free plan. Salesflare: No free plan.
How does Apptivo vs Salesflare pricing compare?
Apptivo starts from $15.00/user/mo. Salesflare starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
How did SoftwareGlimpse compare these products?
We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.

Still deciding between Apptivo and Salesflare?

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

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