Apptivo vs Salesflare
Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Salesflare fits auto-updating crm story fits small b2b teams.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Salesflare. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
- ✓ Scalability
Salesflare is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Integrations
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Salesflare if: Auto-updating CRM story fits small B2B teams

Salesflare
Relationship-focused CRM for small sales teams and founders.
Best for
- • Auto-updating CRM story fits small B2B teams
- • Growth plan and low-admin positioning suit founders/small teams
- • B2B sales follow-up and pipeline focus
Starting from $29.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
- You prioritize customization
- You prioritize scalability
Choose Salesflare if…
- Auto-updating CRM story fits small B2B teams
- Growth plan and low-admin positioning suit founders/small teams
- B2B sales follow-up and pipeline focus
- You prioritize ease of use
Overall recommendation
There is no universal winner between Apptivo and Salesflare. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Apptivo trades toward customization; Salesflare trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Salesflare wins | Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Salesflare wins | Salesflare leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Salesflare wins | Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Salesflare wins | Salesflare leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Salesflare wins | Salesflare leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Apptivo wins | Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Apptivo and Salesflare are close on integrations (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Salesflare wins | Salesflare leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Apptivo wins | Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10). |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Apptivo | Salesflare |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Apptivo | Salesflare |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Email sequences | Not evidenced | Moderate |
| Workflow automation | Strong | Moderate |
| Sales automation | Strong | Strong |
Reporting
| Feature | Apptivo | Salesflare |
|---|---|---|
| Reporting | Strong | Strong |
Platform
| Feature | Apptivo | Salesflare |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Not evidenced |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Additional capabilities
| Feature | Apptivo | Salesflare |
|---|---|---|
| Email campaigns | Not evidenced | Strong |
| Data enrichment | Not evidenced | Strong |
| Prospecting | Not evidenced | Strong |
| Role permissions | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Salesflare
From $29.00/user/mo
- Growth$29.00/user/mo
- Pro$49.00/user/mo
- Enterprise$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Apptivo | Salesflare |
|---|---|---|
| 5 | ~$75.00/mo (Lite × 5) | ~$145.00/mo (Growth × 5) |
| 10 | ~$150.00/mo (Lite × 10) | ~$290.00/mo (Growth × 10) |
| 25 | ~$375.00/mo (Lite × 25) | ~$725.00/mo (Growth × 25) |
| 50 | ~$750.00/mo (Lite × 50) | ~$1,450.00/mo (Growth × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Apptivo from $15/user/mo; Salesflare from $29/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Apptivo
Best for customization
Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Apptivo
Best for scalability
Stronger coverage across custom objects, custom pipelines, integrations. editorial scores are close (6/10 vs 6/10).
- → Salesflare
Best for ease of use
Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Salesflare
Best for pipeline management
Salesflare leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Salesflare
Best for sales automation
Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Apptivo vs Salesflare — not generic category copy.
Pipeline management
Salesflare aheadOn pipeline management, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Feature evidence also diverges on Workflow automation (Apptivo: Strong; Salesflare: Moderate).
Email capabilities
Salesflare aheadOn email capabilities, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Salesflare aheadOn sales automation, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
Salesflare aheadOn reporting, Salesflare is ahead. Apptivo: Trails Salesflare on this criterion. Salesflare: Salesflare leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
DependsValue for money: Apptivo — Apptivo researched starting price $15/user/mo vs Salesflare $29/user/mo. Better value depends on which features you need on that plan.. Salesflare — Apptivo researched starting price $15/user/mo vs Salesflare $29/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Apptivo
Pros
- Stronger on customization
- Stronger on scalability
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Salesflare
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Cons
- Trails on customization
- Trails on scalability
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Apptivo
- Trails on ease of use relative to Salesflare
- Trails on administration relative to Salesflare
Salesflare
- Stronger on ease of use: Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Salesflare leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Apptivo: Strong. Salesflare: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Apptivo if…
- You need Salesflare's stronger ease of use more than Apptivo's strengths
- You need Salesflare's stronger pipeline management more than Apptivo's strengths
- You need Salesflare's stronger sales automation more than Apptivo's strengths
- Your primary fit looks closer to: Auto-updating CRM story fits small B2B teams
Don't choose Salesflare if…
- You need Apptivo's stronger customization more than Salesflare's strengths
- You need Apptivo's stronger scalability more than Salesflare's strengths
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Salesflare wins when…
Auto-updating CRM story fits small B2B teams
- Best for customizationApptivo
- Best for scalabilityApptivo
- Best for ease of useSalesflare
- Best for pipeline managementSalesflare
Which one should you choose?
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose Salesflare if:
- Auto-updating CRM story fits small B2B teams
- Growth plan and low-admin positioning suit founders/small teams
- B2B sales follow-up and pipeline focus
Product screenshots
Real product UI from our media library — no placeholders.
Salesflare
FAQ
- Is Apptivo better than Salesflare?
- There is no universal winner between Apptivo and Salesflare. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Salesflare leads on ease of use (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Salesflare: Auto-updating CRM story fits small B2B teams
- Which is stronger for sales automation?
- Salesflare leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Apptivo or Salesflare have a free plan?
- Apptivo: No free plan. Salesflare: No free plan.
- How does Apptivo vs Salesflare pricing compare?
- Apptivo starts from $15.00/user/mo. Salesflare starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewApptivo review
- reviewSalesflare review
- pricingApptivo pricing
- pricingSalesflare pricing
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Related comparisons
Alternatives to consider

Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.

Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.

HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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