Apptivo vs monday sales CRM
Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; monday sales CRM fits monday sales crm fits many small-business crm evaluations.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and monday sales CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
monday sales CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Scalability
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose monday sales CRM if: monday sales CRM fits many small-business CRM evaluations

monday sales CRM
Work OS–style sales CRM from monday.com for visual pipelines, automations, and team collaboration.
Best for
- • monday sales CRM fits many small-business CRM evaluations
- • monday sales CRM is evaluated here as a CRM/sales tool
- • monday sales CRM applies monday.com’s Work OS boards to sales pipelines, automations, and collaborative deal management
Starting from €12.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose monday sales CRM if…
- monday sales CRM fits many small-business CRM evaluations
- monday sales CRM is evaluated here as a CRM/sales tool
- monday sales CRM applies monday.com’s Work OS boards to sales pipelines, automations, and collaborative deal management
- You prioritize ease of use
Overall recommendation
There is no universal winner between Apptivo and monday sales CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
monday sales CRM's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | monday sales CRM wins | monday sales CRM leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | monday sales CRM wins | monday sales CRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | monday sales CRM wins | monday sales CRM leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | monday sales CRM wins | monday sales CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | monday sales CRM wins | monday sales CRM leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | monday sales CRM wins | monday sales CRM leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | monday sales CRM wins | monday sales CRM leads on integrations (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | monday sales CRM wins | monday sales CRM leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Tie | Apptivo and monday sales CRM are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Apptivo | monday sales CRM |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Apptivo | monday sales CRM |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Not evidenced |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
Reporting
| Feature | Apptivo | monday sales CRM |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Not evidenced | Moderate |
Platform
| Feature | Apptivo | monday sales CRM |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
monday sales CRM
From €12.00/user/mo
- Basic€12.00/user/mo
- Standard€17.00/user/mo
- Pro€28.00/user/mo
- UltimateSee details
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Apptivo | monday sales CRM |
|---|---|---|
| 5 | ~$75.00/mo (Lite × 5) | ~€60.00/mo (Basic × 5) |
| 10 | ~$150.00/mo (Lite × 10) | ~€120.00/mo (Basic × 10) |
| 25 | ~$375.00/mo (Lite × 25) | ~€300.00/mo (Basic × 25) |
| 50 | ~$750.00/mo (Lite × 50) | ~€600.00/mo (Basic × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Apptivo from $15/user/mo; monday sales CRM from $12/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → monday sales CRM
Best for ease of use
monday sales CRM leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → monday sales CRM
Best for pipeline management
monday sales CRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → monday sales CRM
Best for sales automation
monday sales CRM leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Apptivo vs monday sales CRM — not generic category copy.
Pipeline management
monday sales CRM aheadOn pipeline management, monday sales CRM is ahead. Apptivo: Trails monday sales CRM on this criterion. monday sales CRM: monday sales CRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Email capabilities
monday sales CRM aheadOn email capabilities, monday sales CRM is ahead. Apptivo: Trails monday sales CRM on this criterion. monday sales CRM: monday sales CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
monday sales CRM aheadOn sales automation, monday sales CRM is ahead. Apptivo: Trails monday sales CRM on this criterion. monday sales CRM: monday sales CRM leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Reporting
monday sales CRM aheadOn reporting, monday sales CRM is ahead. Apptivo: Trails monday sales CRM on this criterion. monday sales CRM: monday sales CRM leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
DependsValue for money: Apptivo — Apptivo researched starting price $15/user/mo vs monday sales CRM $12/user/mo. Better value depends on which features you need on that plan.. monday sales CRM — Apptivo researched starting price $15/user/mo vs monday sales CRM $12/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Apptivo
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
monday sales CRM
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Apptivo
- Trails on ease of use relative to monday sales CRM
- Trails on administration relative to monday sales CRM
monday sales CRM
- Stronger on ease of use: monday sales CRM leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: monday sales CRM leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Apptivo: Strong. monday sales CRM: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Apptivo if…
- You need monday sales CRM's stronger ease of use more than Apptivo's strengths
- You need monday sales CRM's stronger pipeline management more than Apptivo's strengths
- You need monday sales CRM's stronger sales automation more than Apptivo's strengths
- Your primary fit looks closer to: monday sales CRM fits many small-business CRM evaluations
Don't choose monday sales CRM if…
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
monday sales CRM wins when…
monday sales CRM fits many small-business CRM evaluations
- Best for ease of usemonday sales CRM
- Best for pipeline managementmonday sales CRM
- Best for sales automationmonday sales CRM
Which one should you choose?
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose monday sales CRM if:
- monday sales CRM fits many small-business CRM evaluations
- monday sales CRM is evaluated here as a CRM/sales tool
- monday sales CRM applies monday.com’s Work OS boards to sales pipelines, automations, and collaborative deal management
Product screenshots
Real product UI from our media library — no placeholders.
monday sales CRM
FAQ
- Is Apptivo better than monday sales CRM?
- There is no universal winner between Apptivo and monday sales CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- monday sales CRM leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom monday sales CRM: monday sales CRM fits many small-business CRM evaluations
- Which is stronger for sales automation?
- monday sales CRM leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Apptivo or monday sales CRM have a free plan?
- Apptivo: No free plan. monday sales CRM: No free plan.
- How does Apptivo vs monday sales CRM pricing compare?
- Apptivo starts from $15.00/user/mo. monday sales CRM starts from €12.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewApptivo review
- reviewmonday sales CRM review
- pricingApptivo pricing
- pricingmonday sales CRM pricing
- alternativeZoho CRM alternative
- alternativeBitrix24 alternative
- alternativeHubSpot alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
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- calculatorCost calculator
Related comparisons
Alternatives to consider

Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.

Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.

HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.

Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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