SoftwareGlimpse

Apptivo vs folk

Compare Apptivo and folk on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20268 evidence sources16 screenshotsHow we compare
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Apptivo logo

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

  • • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Starting from $15.00/user/mo

No free plan

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Our verdict

Our verdict

No universal winner

There is no universal winner between Apptivo and folk. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Apptivo is better for

  • ✓ Pipeline management
  • ✓ Reporting

folk is better for

  • ✓ Ease of use
  • ✓ Sales automation
  • ✓ Email capabilities
  • ✓ Integrations

Tie

  • • Customization
  • • Scalability

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Choose folk if: Standard/Premium fit collaborative SMB relationship selling

See detailed comparison ↓
folk logo

folk

7.1/10

Simple relationship CRM for organizing contacts and collaborative outreach.

Best for

  • • Standard/Premium fit collaborative SMB relationship selling
  • • Relationship CRM + LinkedIn capture fits founders and small teams
  • • Pipelines, sequences, and AI assistants support sales workflows

Starting from $24.00/user/mo

Free plan available

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Apptivo vs folk at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Ease of usefolk

    Apptivo

    folk

  • Pipeline managementApptivo

    Apptivo

    folk

  • Sales automationfolk

    Apptivo

    folk

  • Email capabilitiesfolk

    Apptivo

    folk

  • ReportingApptivo

    Apptivo

    folk

Which CRM is better for you?

Quick picks based on fit — not a universal ranking.

  • → Apptivo

    Best for pipeline management

    Stronger deal management availability

  • → Apptivo

    Best for reporting

    Stronger reporting availability

  • → folk

    Best for ease of use

    folk leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → folk

    Best for sales automation

    folk leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → folk

    Best for email capabilities

    folk leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Pipeline management

    Apptivo wins

    Apptivo

    Stronger deal management availability

    folk

    Trails Apptivo on this criterion

  • Email capabilities

    folk wins

    Apptivo

    Trails folk on this criterion

    folk

    folk leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Sales automation

    folk wins

    Apptivo

    Trails folk on this criterion

    folk

    folk leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Reporting

    Apptivo wins

    Apptivo

    Stronger reporting availability

    folk

    Trails Apptivo on this criterion

  • Value for money

    folk wins

    Apptivo

    Trails folk on this criterion

    folk

    Better for value for money

Which should you choose?

Choose Apptivo if

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Choose folk if

  • Standard/Premium fit collaborative SMB relationship selling
  • Relationship CRM + LinkedIn capture fits founders and small teams
  • Pipelines, sequences, and AI assistants support sales workflows

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Apptivo and folk?

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.