SoftwareGlimpse
Updated 2026-08-18

ZoomInfo alternatives

Approved substitutes for ZoomInfo from existing SoftwareGlimpse catalogue peers and editorial assessments. This is a job-fit list, not a ranked best-of.

Looking beyond

ZoomInfo logo

ZoomInfo

7.6/10

Enterprise go-to-market intelligence platform for B2B contact/company data, enrichment, intent, and Copilot workflows — custom-quote packaging.

Read our full ZoomInfo review →

Best overall alternative

Apollo.io logo

Apollo.io

6.9/10

Apollo.io is a catalogue substitute when Outbound and growth sales teams. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

See how we compare →

Best ZoomInfo alternatives

  • 1
    Apollo.io logo

    Apollo.io

    Best overall

    Apollo.io is a catalogue substitute when Outbound and growth sales teams. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    Outbound and growth sales teams
    Starting price
    See pricing
    View review
    Visit website
  • 2
    Cognism logo

    Cognism

    Cognism is a catalogue substitute when EMEA / UK / DACH outbound teams that need phone-verified mobiles and GDPR-friendly data posture. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    EMEA / UK / DACH outbound teams that need phone-verified mobiles and GDPR-friendly data posture
    Starting price
    See pricing
    View review
    Visit website
  • 3
    LinkedIn Sales Navigator logo

    LinkedIn Sales Navigator

    LinkedIn Sales Navigator is a catalogue substitute when Sellers who prospect primarily on LinkedIn’s network and relationship graph. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    Sellers who prospect primarily on LinkedIn’s network and relationship graph
    Starting price
    See pricing
    View review
    Visit website
  • 4
    Lusha logo

    Lusha

    Lusha is a catalogue substitute when SDR/BDR teams needing verified emails/dials and enrichment. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

    Best for
    SDR/BDR teams needing verified emails/dials and enrichment
    Starting price
    See pricing
    View review
    Visit website

Compare alternatives side by side

Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure

Alternative details

Apollo.io

Apollo.io is a catalogue substitute when Outbound and growth sales teams. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • Outbound and growth sales teams
  • RevOps teams consolidating data + engagement

Worse when

  • Teams seeking a simple pipeline CRM only
  • Buyers who dislike credit-based data models

Key tradeoff: GTM data power vs CRM simplicity vs Data depth / network coverage vs outreach execution built-in.

Cognism

Cognism is a catalogue substitute when EMEA / UK / DACH outbound teams that need phone-verified mobiles and GDPR-friendly data posture. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • EMEA / UK / DACH outbound teams that need phone-verified mobiles and GDPR-friendly data posture
  • RevOps teams enriching Salesforce/HubSpot/Pipedrive with compliant B2B contacts

Worse when

  • Buyers who need native multichannel sequences inside the same tool
  • Teams that require transparent published list prices for every tier before shortlisting

Key tradeoff: Cognism fits EMEA / UK / DACH outbound teams that need phone-verified mobiles and GDPR-friendly data posture; ZoomInfo fits Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a catalogue substitute when Sellers who prospect primarily on LinkedIn’s network and relationship graph. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • Sellers who prospect primarily on LinkedIn’s network and relationship graph
  • Teams that want Buyer Intent and Account/Lead IQ on priority accounts

Worse when

  • Buyers who need verified emails and direct dials as the primary output
  • Teams that need bulk email sequences inside the same tool

Key tradeoff: LinkedIn Sales Navigator fits Sellers who prospect primarily on LinkedIn’s network and relationship graph; ZoomInfo fits Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence.

Lusha

Lusha is a catalogue substitute when SDR/BDR teams needing verified emails/dials and enrichment. Stay with ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Reasons come from approved editorial assessments — not a ranked best-of list.

Better when

  • SDR/BDR teams needing verified emails/dials and enrichment
  • RevOps cleaning CRM records and automating enrichment

Worse when

  • Buyers seeking an all-in-one pipeline CRM
  • Teams that need transparent verified public price cards before shortlisting

Key tradeoff: Data accuracy/enrichment depth vs CRM pipeline completeness vs Data depth / network coverage vs outreach execution built-in.

Editorial note

Stay on ZoomInfo when Enterprise and upper mid-market NA outbound/ABM teams needing deep contact + company intelligence. Move to Apollo.io when Outbound and growth sales teams. Move to Cognism when EMEA / UK / DACH outbound teams that need phone-verified mobiles and GDPR-friendly data posture. Move to LinkedIn Sales Navigator when Sellers who prospect primarily on LinkedIn’s network and relationship graph. Move to Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Not a ranked best-of list — affiliate relationships never set the order.

How to choose a ZoomInfo alternative

  • Define your priorities

    List must-have workflows, team size, and budget before you fall for a feature checklist.

  • Compare your options

    Use the same criteria across products — and ignore affiliate status when you weigh fit.

  • Test before you decide

    Trial the shortlist with a real workflow. We only claim hands-on testing when it happened.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.

Editorial methodology · Affiliate disclosure

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