ActiveCampaign Review
EMAIL MARKETING SOFTWAREChoose ActiveCampaign when multi-step email automation is the primary job and CRM on Plus+ is a supporting system of record.
Starting price
$15.00/user/month
Free plan
No
Free trial
14 days
Best for
Marketing-led SMBs that need automation as the primary email job
Some links may be affiliate links — we may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Affiliate disclosure
SoftwareGlimpse review
7.7/10
Good
- Ease of use7
- Email creation8
- Automation9
- Segmentation9
- Analytics8
- Deliverability tooling6
Best ActiveCampaign alternatives
Alternatives are drawn from the product graph and editorial comparisons — not paid placements.
Klaviyo
Researched side-by-side comparison of ActiveCampaign and Klaviyo using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
Pricing coverage pending
Ecommerce brands needing Shopify-native flows + SMS
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
From $15.00/user/month
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Pricing coverage pending
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
Pricing coverage pending
GetResponse
Researched side-by-side comparison of ActiveCampaign and GetResponse using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
From $19.00/user/month
Teams wanting forever-free evaluation plus automation/LPsAlternatives comparison at a glance
| Product | Starting price | Free plan | Free trial |
|---|---|---|---|
| ActiveCampaign | $15.00/user/month | No | Yes |
| Klaviyo | — | No | No |
| HubSpot | $15.00/user/month | Yes | Yes |
| Brevo | — | No | No |
| Omnisend | — | No | No |
| GetResponse | $19.00/user/month | Yes | Yes |
How we choose alternatives
Based on our recommendations
Alternatives come from product relationships and documented capability overlap.
Focused on your needs
We highlight when another tool fits a different workflow better.
Independently evaluated
Affiliate relationships never decide who appears here.