ActiveCampaign Review
EMAIL MARKETING SOFTWAREChoose ActiveCampaign when multi-step email automation is the primary job and CRM on Plus+ is a supporting system of record.
Starting price
$15.00/user/month
Free plan
No
Free trial
14 days
Best for
Marketing-led SMBs that need automation as the primary email job
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SoftwareGlimpse review
7.7/10
Good
- Ease of use7
- Email creation8
- Automation9
- Segmentation9
- Analytics8
- Deliverability tooling6
ActiveCampaign plans & pricing
USD contact-based from activecampaign.com/pricing (Aug 2026): Starter $15, Plus $49, Professional $79, Enterprise $145 /mo annual at ~1,000 contacts. No free plan. 14-day trial. CRM strongest on Plus+.
Starter
$15.00
per month, billed annually
- Small teams starting with core workflows
Plus
$49.00
per month, billed annually
- Everything in Starter, plus:
- Plus buyers
Professional
$79.00
per month, billed annually
- Everything in Plus, plus:
- Teams that need deeper reporting and process controls
Enterprise
$145.00
per month, billed annually
- Everything in Professional, plus:
- Organizations needing custom commercial terms
Estimate team cost
Rough monthly and annual cost for ActiveCampaign based on list pricing. Confirm rates on the vendor site before buying.
- Monthly
- $75.00
- Annual
- $900.00
ActiveCampaign pricing compared
| Metric | ActiveCampaign | GetResponse | Campaign Monitor | AWeber | HubSpot |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | $19.00/user/month | $13.00/user/month | $15.00/user/month | $15.00/user/month |
| Free plan | No | Yes | No | Yes | Yes |
| Free trial | Yes | Yes | Yes | Yes | Yes |