ActiveCampaign Review

EMAIL MARKETING SOFTWARE

Choose ActiveCampaign when multi-step email automation is the primary job and CRM on Plus+ is a supporting system of record.

Last updated 2026-08-17Independent editorial review

Starting price
$15.00/user/month
Free plan
No
Free trial
14 days
Best for
Marketing-led SMBs that need automation as the primary email job

Visit ActiveCampaign

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SoftwareGlimpse review

7.7/10

Good

Ease of use7
Email creation8
Automation9
Segmentation9
Analytics8
Deliverability tooling6

How we score →

All features

14 features

Official demos appear only beside high-value features where verified ResearchMedia is linked — not as a generic video gallery.

Contact management
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
SoftwareGlimpse teaching diagram: how ActiveCampaign lead management captures, qualifies, and converts leads.
Screenshot source ↗
Lead management
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
Lead scoring UI from official ActiveCampaign platform page.
Screenshot source ↗
Pipeline management
Plus
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Plus
CRM strongest Plus+.
Limitations
May require a higher plan than the entry tier
Included in
– Starter
✓ Plus
✓ Professional
✓ Enterprise
What the demo shows
ActiveCampaign contact import options
manual/import/integration contact entry as presented by ActiveCampaign
Source: Official ActiveCampaign
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor tutorial
How to Add Contacts: Manual, Import, & Integrations (11 of 13)
What this shows
ActiveCampaign contact import options
manual/import/integration contact entry as presented by ActiveCampaign
• ActiveCampaign contact import options
• manual/import/integration contact entry as presented by ActiveCampaign
Deal management
Plus
SoftwareGlimpse assessment: Plan-dependent
What it supports
Entry point: Plus
Limitations
May require a higher plan than the entry tier
Included in
– Starter
✓ Plus
✓ Professional
✓ Enterprise
SoftwareGlimpse teaching diagram: how ActiveCampaign lead management captures, qualifies, and converts leads.
Screenshot source ↗
Email sync
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
Workflow automation
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
CRM automation workflow UI from official ActiveCampaign platform page.
Screenshot source ↗
Sales automation
Plus
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Plus
Included in
– Starter
✓ Plus
✓ Professional
✓ Enterprise
What the demo shows
ActiveCampaign platform overview
automation and CRM workflows as presented by ActiveCampaign
Source: Official ActiveCampaign
This video is hosted on YouTube
This content is hosted by YouTube. The player loads only after you allow marketing cookies.
Official vendor video
ActiveCampaign platform demo in 4 Minutes!
What this shows
ActiveCampaign platform overview
automation and CRM workflows as presented by ActiveCampaign
• ActiveCampaign platform overview
• automation and CRM workflows as presented by ActiveCampaign
Reporting
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
Analytics reporting UI from official ActiveCampaign platform page.
Screenshot source ↗
Forecasting
Professional
SoftwareGlimpse assessment: Limited
What it supports
Available with noted limits in current research
Entry point: Professional
Included in
– Starter
– Plus
✓ Professional
✓ Enterprise
Custom fields
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
Custom objects automation UI from official ActiveCampaign platform page.
Screenshot source ↗
Custom pipelines
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
CRM pipelines UI from official ActiveCampaign platform page.
Screenshot source ↗
Mobile app
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise
AI assistance
Plus
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Plus
Included in
– Starter
✓ Plus
✓ Professional
✓ Enterprise
Integrations
Starter
SoftwareGlimpse assessment: Strong
What it supports
Listed as available in product packaging
Entry point: Starter
Included in
✓ Starter
✓ Plus
✓ Professional
✓ Enterprise

Filter features

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ActiveCampaign feature summary

Total features: 14
Features with demo: 2
In Starter: 9
In Plus: 13
In Professional: 14
In Enterprise: 14

Top strengths

Category-leading multi-step email automation and journeys
Strong segmentation and conditional automation depth for B2B/services
CRM pipelines available on Plus+ as a supporting record
Broad integrations for marketing/sales stacks
Clear contact-tier ladder with published Starter→Enterprise packaging

Quick facts

Starting price: $15.00/user/month
Free plan: No
Free trial: 14 days
Best for: Marketing-led SMBs that need automation as the primary email job
Company size: Micro → SMB → Mid-market
Company: ActiveCampaign

View full ActiveCampaign profile →

View pricing

All features

Contact management

Lead management

Pipeline management

How to Add Contacts: Manual, Import, & Integrations (11 of 13)

What this shows

Deal management

Email sync

Workflow automation

Sales automation

ActiveCampaign platform demo in 4 Minutes!

What this shows

Reporting

Forecasting

Custom fields

Custom pipelines

Mobile app

AI assistance

Integrations