Is ActiveCampaign email marketing software or a CRM?

SoftwareGlimpse evaluates ActiveCampaign primarily as email marketing / marketing automation. CRM pipelines are available and strengthen on Plus+, but they are secondary to the automation job.

How much does ActiveCampaign cost?

No free plan. Contact-based USD annual research floors at ~1k contacts: Starter ~$15, Plus ~$49, Professional ~$79, Enterprise ~$145 /mo. 14-day trial. Confirm live pricing.

Does ActiveCampaign have a free plan?

No forever-free plan. A 14-day free trial is documented.

Did SoftwareGlimpse personally test ActiveCampaign?

No. This review is based on first-party product and pricing research evidence, not hands-on product usage.

ActiveCampaign Review

EMAIL MARKETING SOFTWARE

Choose ActiveCampaign when multi-step email automation is the primary job and CRM on Plus+ is a supporting system of record.

Last updated 2026-08-17Independent editorial review

Starting price
$15.00/user/month
Free plan
No
Free trial
14 days
Best for
Marketing-led SMBs that need automation as the primary email job

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SoftwareGlimpse review

7.7/10

Good