ActiveCampaign Review
EMAIL MARKETING SOFTWAREChoose ActiveCampaign when multi-step email automation is the primary job and CRM on Plus+ is a supporting system of record.
Starting price
$15.00/user/month
Free plan
No
Free trial
14 days
Best for
Marketing-led SMBs that need automation as the primary email job
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SoftwareGlimpse review
7.7/10
Good
- Ease of use7
- Email creation8
- Automation9
- Segmentation9
- Analytics8
- Deliverability tooling6
ActiveCampaign vs top Email Marketing
Detailed head-to-head comparisons to help you choose the right option.
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ActiveCampaign vs GetResponse
Researched side-by-side comparison of ActiveCampaign and GetResponse using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
- Marketing-led SMBs needing deep automation + CRM on Plus+
- Buyers OK without a free forever plan
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ActiveCampaign vs Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
- Features comparison
- Pricing & plans
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ActiveCampaign vs AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
- Features comparison
- Pricing & plans
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ActiveCampaign vs HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
- Features comparison
- Pricing & plans
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ActiveCampaign vs Keap
Compare ActiveCampaign and Keap across fit, pricing, and capabilities.
- Features comparison
- Pricing & plans
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ActiveCampaign vs Mailchimp
Researched side-by-side comparison of ActiveCampaign and Mailchimp using email-marketing comparison criteria (factual + editorial). No universal winner — choose by criterion fit.
- Marketing-led teams needing deep automation
- Buyers comparing HubSpot/Keap for email-first GTM
Compare key capabilities side-by-side
Verified pricing and capability signals only — no invented third-party ratings.
| Feature | ActiveCampaign | GetResponse | Campaign Monitor | AWeber | HubSpot |
|---|---|---|---|---|---|
| Starting price | $15.00/user/month | $19.00/user/month | $13.00/user/month | $15.00/user/month | $15.00/user/month |
| Free plan | No | Yes | No | Yes | Yes |
| Free trial | Yes | Yes | Yes | Yes | Yes |
Key takeaways
Marketing-led SMBs that need automation as the primary email job
Teams wanting forever-free evaluation plus automation/LPs
SMBs starting on freemium email marketing
Ecommerce brands needing Shopify-native flows + SMS