SoftwareGlimpse

Mailchimp vs Omnisend

Compare Mailchimp and Omnisend on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20267 evidence sources7 screenshotsHow we compare
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Mailchimp logo

Mailchimp

6.8/10

Email marketing with CRM features; freemium entry (secondary category: marketing).

Best for

  • • Marketing teams needing email + audience CRM features
  • • SMBs starting on freemium email marketing
  • • Buyers prioritizing campaigns over sales pipelines

Starting from $13.00/user/mo

Free plan available

Visit Mailchimp
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VS

Our verdict

Our verdict

No universal winner

No universal winner. Choose based on which criteria matter most for your team.

Mailchimp is better for

  • ✓ Templates

Omnisend is better for

  • ✓ Automation
  • ✓ Landing pages
  • ✓ Analytics
  • ✓ Integrations

Choose Mailchimp if: Marketing teams needing email + audience CRM features

Choose Omnisend if: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost

See detailed comparison ↓
Omnisend logo

Omnisend

7.7/10

Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.

Best for

  • • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
  • • Shopify-centric stores needing pre-built ecommerce workflows
  • • Teams comparing multichannel owned-channel stacks on contact pricing

Starting from $16.00/user/mo

Free plan available

Visit Omnisend
Read review

Mailchimp vs Omnisend at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Starting pricingDepends

    Mailchimp

    Omnisend

  • Contact / subscriber limitsDepends

    Mailchimp

    Omnisend

  • Email send limitsDepends

    Mailchimp

    Omnisend

  • AutomationOmnisend

    Mailchimp

    Omnisend

  • TemplatesMailchimp

    Mailchimp

    Omnisend

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

  • → Mailchimp

    Best for templates

    Mailchimp leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Omnisend

    Best for automation

    Omnisend leads on automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Omnisend

    Best for landing pages

    Stronger coverage across landing pages.

  • → Omnisend

    Best for analytics

    Omnisend leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Starting pricing

    Depends

    Mailchimp

    Mailchimp researched starting price from $13/mo; a free plan is researched; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.

    Omnisend

    Mailchimp researched starting price from $13/mo; a free plan is researched; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.

  • Automation

    Omnisend wins

    Mailchimp

    Trails Omnisend on this criterion

    Omnisend

    Omnisend leads on automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Segmentation

    Depends

    Mailchimp

    Mailchimp vs Omnisend on segmentation is not a scored universal winner in current research — choose by job fit.

    Omnisend

    Mailchimp vs Omnisend on segmentation is not a scored universal winner in current research — choose by job fit.

  • Analytics

    Omnisend wins

    Mailchimp

    Trails Omnisend on this criterion

    Omnisend

    Omnisend leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • Templates

    Mailchimp wins

    Mailchimp

    Mailchimp leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Omnisend

    Trails Mailchimp on this criterion

Which should you choose?

Choose Mailchimp if

  • Marketing teams needing email + audience CRM features
  • SMBs starting on freemium email marketing
  • Buyers prioritizing campaigns over sales pipelines

Choose Omnisend if

  • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
  • Shopify-centric stores needing pre-built ecommerce workflows
  • Teams comparing multichannel owned-channel stacks on contact pricing

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Mailchimp and Omnisend?

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.