Bitrix24 vs Mailchimp
Compare Bitrix24 and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Customization
- ✓ Scalability
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Administration
Tie
- • Integrations
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Starting from $13.00/user/mo
Free plan available
Bitrix24 vs Mailchimp at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useMailchimp
Bitrix24
Mailchimp
- Pipeline managementBitrix24
Bitrix24
Mailchimp
- Sales automationBitrix24
Bitrix24
Mailchimp
- Email capabilitiesMailchimp
Bitrix24
Mailchimp
- ReportingMailchimp
Bitrix24
Mailchimp
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Bitrix24
Best for pipeline management
Bitrix24 leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for sales automation
Bitrix24 leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for customization
Bitrix24 leads on customization (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for ease of use
Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for email capabilities
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for reporting
Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Bitrix24 winsBitrix24
Bitrix24 leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails Bitrix24 on this criterion
Email capabilities
Mailchimp winsBitrix24
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Bitrix24 winsBitrix24
Bitrix24 leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Mailchimp
Trails Bitrix24 on this criterion
Reporting
Mailchimp winsBitrix24
Trails Mailchimp on this criterion
Mailchimp
Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsBitrix24
Bitrix24 researched starting price $0/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan.
Mailchimp
Bitrix24 researched starting price $0/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Bitrix24 if
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Choose Mailchimp if
- Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.
Related comparisons
Alternatives to consider
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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