Bitrix24 vs Mailchimp
Bitrix24 fits bitrix24 fits many small-business crm evaluations; Mailchimp fits email marketing platform with crm-oriented contact and audience tools; freemium entry for smaller lists.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Customization
- ✓ Scalability
Mailchimp is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Administration
Tie
- • Integrations
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform
Starting from $13.00/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Bitrix24 if…
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
- You prioritize pipeline management
Choose Mailchimp if…
- Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform
- You prioritize ease of use
- You prioritize email capabilities
Overall recommendation
There is no universal winner between Bitrix24 and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Bitrix24 trades toward pipeline management; Mailchimp trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Mailchimp wins | Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Bitrix24 wins | Bitrix24 leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Bitrix24 wins | Bitrix24 leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Mailchimp wins | Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Mailchimp wins | Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Bitrix24 wins | Bitrix24 leads on customization (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Bitrix24 and Mailchimp are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Mailchimp wins | Mailchimp leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Bitrix24 wins | Bitrix24 leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Bitrix24 | Mailchimp |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Moderate |
| Pipeline management | Strong | Moderate |
| Deal management | Strong | Moderate |
Sales engagement
| Feature | Bitrix24 | Mailchimp |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Not evidenced | Strong |
| Workflow automation | Strong | Moderate |
| Sales automation | Strong | Moderate |
Reporting
| Feature | Bitrix24 | Mailchimp |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Not evidenced |
Platform
| Feature | Bitrix24 | Mailchimp |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Moderate | Moderate |
Pricing comparison
Pricing evidence last checked Sep 8, 2026.
Bitrix24
From €0.00/user/mo
- Free€0.00/user/mo
- Basic€49.00/mo
- Standard€99.00/mo
- Professional€199.00/mo
- EnterpriseCustom
Mailchimp
From $13.00/user/mo
- Free$0.00/user/mo
- Essentials$13.00/mo
- Standard$20.00/mo
- Premium$350.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Bitrix24 | Mailchimp |
|---|---|---|
| 5 | — | ~$65.00/mo (Essentials × 5) |
| 10 | — | ~$130.00/mo (Essentials × 10) |
| 25 | — | ~$325.00/mo (Essentials × 25) |
| 50 | — | ~$650.00/mo (Essentials × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Bitrix24 from $0/user/mo; Mailchimp from $13/user/mo. Bitrix24 publishes a free plan; Mailchimp publishes a free plan. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Bitrix24
Best for pipeline management
Bitrix24 leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for sales automation
Bitrix24 leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Bitrix24
Best for customization
Bitrix24 leads on customization (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for ease of use
Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for email capabilities
Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Mailchimp
Best for reporting
Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Bitrix24 vs Mailchimp — not generic category copy.
Pipeline management
Bitrix24 aheadOn pipeline management, Bitrix24 is ahead. Bitrix24: Bitrix24 leads on pipeline management (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Mailchimp: Trails Bitrix24 on this criterion. Feature evidence also diverges on Lead management (Bitrix24: Strong; Mailchimp: Moderate); Pipeline management (Bitrix24: Strong; Mailchimp: Moderate); Deal management (Bitrix24: Strong; Mailchimp: Moderate).
Email capabilities
Mailchimp aheadOn email capabilities, Mailchimp is ahead. Bitrix24: Trails Mailchimp on this criterion. Mailchimp: Mailchimp leads on email capabilities (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Bitrix24 aheadOn sales automation, Bitrix24 is ahead. Bitrix24: Bitrix24 leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Mailchimp: Trails Bitrix24 on this criterion.
Reporting
Mailchimp aheadOn reporting, Mailchimp is ahead. Bitrix24: Trails Mailchimp on this criterion. Mailchimp: Mailchimp leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Value for money
DependsValue for money: Bitrix24 — Bitrix24 researched starting price $0/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan.. Mailchimp — Bitrix24 researched starting price $0/user/mo vs Mailchimp $13/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Bitrix24
Pros
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on customization
- Stronger on scalability
Cons
- Trails on ease of use
- Trails on email capabilities
- Trails on reporting
Mailchimp
Pros
- Stronger on ease of use
- Stronger on email capabilities
- Stronger on reporting
- Stronger on administration
Cons
- Trails on pipeline management
- Trails on sales automation
- Trails on customization
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Bitrix24
- Trails on ease of use relative to Mailchimp
- Trails on administration relative to Mailchimp
Mailchimp
- Stronger on ease of use: Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Mailchimp leads on administration (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Bitrix24: Strong. Mailchimp: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Bitrix24 if…
- You need Mailchimp's stronger ease of use more than Bitrix24's strengths
- You need Mailchimp's stronger email capabilities more than Bitrix24's strengths
- You need Mailchimp's stronger reporting more than Bitrix24's strengths
- Your primary fit looks closer to: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
Don't choose Mailchimp if…
- You need Bitrix24's stronger pipeline management more than Mailchimp's strengths
- You need Bitrix24's stronger sales automation more than Mailchimp's strengths
- You need Bitrix24's stronger customization more than Mailchimp's strengths
- Your primary fit looks closer to: Bitrix24 fits many small-business CRM evaluations
Alternatives worth considering
When neither product is the right fit.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Bitrix24 wins when…
Bitrix24 fits many small-business CRM evaluations
Mailchimp wins when…
Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Best for pipeline managementBitrix24
- Best for sales automationBitrix24
- Best for customizationBitrix24
- Best for ease of useMailchimp
Which one should you choose?
Choose Bitrix24 if:
- Bitrix24 fits many small-business CRM evaluations
- Bitrix24 is evaluated here as a CRM/sales tool
- Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing
Choose Mailchimp if:
- Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform
Product screenshots
Real product UI from our media library — no placeholders.
Bitrix24
Mailchimp
FAQ
- Is Bitrix24 better than Mailchimp?
- There is no universal winner between Bitrix24 and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Mailchimp leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Bitrix24: Bitrix24 fits many small-business CRM evaluations Mailchimp: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
- Which is stronger for sales automation?
- Bitrix24 leads on sales automation (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Bitrix24 or Mailchimp have a free plan?
- Bitrix24: Free plan available. Mailchimp: Free plan available.
- How does Bitrix24 vs Mailchimp pricing compare?
- Bitrix24 starts from €0.00/user/mo. Mailchimp starts from $13.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewBitrix24 review
- reviewMailchimp review
- pricingBitrix24 pricing
- pricingMailchimp pricing
- alternativeHubSpot alternative
- alternativeZoho CRM alternative
- alternativePipedrive alternative
- guideWhat Is CRM Software? A Complete Beginner’s Guide
- guideHow CRM Software Works: Records, Pipelines & Activity
- guideTypes of CRM Software: Operational, Suites & Sales CRM Shapes
- categoryCRM hub
- finderFind My CRM
- calculatorCost calculator
Related comparisons
Alternatives to consider
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Still deciding between Bitrix24 and Mailchimp?
Use Find My CRM for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
- Affiliate links never change winners
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.
Part of CRM Software hub · Software comparisons
Try a decision tool
Interactive helpers use recommendation criteria — affiliate status never changes outcomes.