SoftwareGlimpse

Klaviyo vs Mailjet

Compare Klaviyo and Mailjet on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20264 evidence sourcesHow we compare
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Klaviyo logo

Klaviyo

7.9/10

Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.

Best for

  • • Ecommerce brands needing email + SMS with catalog-aware flows
  • • Shopify-centric teams prioritizing revenue attribution
  • • Growth-stage stores where lifecycle automation is the primary job

Starting from $20.00/user/mo

Free plan available

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Our verdict

Our verdict

No universal winner

There is no universal winner between Klaviyo and Mailjet. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Choose Mailjet when EU/SMB teams needing marketing + transactional email in one vendor. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Klaviyo is better for

  • ✓ Automation
  • ✓ Templates
  • ✓ Segmentation
  • ✓ Analytics

Mailjet is better for

  • ✓ Landing pages

Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows

Choose Mailjet if: EU/SMB teams needing marketing + transactional email in one vendor

See detailed comparison ↓
Mailjet logo

Mailjet

6.9/10

EU-friendly email platform for marketing and transactional sending with send-volume pricing (Sinch).

Best for

  • • EU/SMB teams needing marketing + transactional email in one vendor
  • • Developers wanting API/SMTP alongside campaigns
  • • Buyers comparing send-volume pricing vs contact-tier ESPs

Starting from $9.00/user/mo

Free plan available

Visit Mailjet
Read review

Klaviyo vs Mailjet at a glance

Criterion-level leaders from verified research.

Full scorecard →

Scorecard preview

Criterion leaders based on verified research — open the Scorecard tab for evidence detail.

  • Starting pricingDepends

    Klaviyo

    Mailjet

  • Contact / subscriber limitsDepends

    Klaviyo

    Mailjet

  • Email send limitsDepends

    Klaviyo

    Mailjet

  • AutomationKlaviyo

    Klaviyo

    Mailjet

  • TemplatesKlaviyo

    Klaviyo

    Mailjet

Which email marketing is better for you?

Quick picks based on fit — not a universal ranking.

  • → Klaviyo

    Best for automation

    Klaviyo leads on automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Klaviyo

    Best for templates

    Klaviyo leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Klaviyo

    Best for segmentation

    Klaviyo leads on segmentation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

  • → Mailjet

    Best for landing pages

    Stronger landing pages availability

The biggest differences

Where the products diverge most clearly on verified criteria.

  • Starting pricing

    Depends

    Klaviyo

    Klaviyo researched starting price from $20/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.

    Mailjet

    Klaviyo researched starting price from $20/mo; a free plan is researched; Mailjet researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.

  • Automation

    Klaviyo wins

    Klaviyo

    Klaviyo leads on automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Mailjet

    Trails Klaviyo on this criterion

  • Segmentation

    Klaviyo wins

    Klaviyo

    Klaviyo leads on segmentation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Mailjet

    Trails Klaviyo on this criterion

  • Analytics

    Klaviyo wins

    Klaviyo

    Klaviyo leads on analytics (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Mailjet

    Trails Klaviyo on this criterion

  • Templates

    Klaviyo wins

    Klaviyo

    Klaviyo leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Mailjet

    Trails Klaviyo on this criterion

Which should you choose?

Choose Klaviyo if

  • Ecommerce brands needing email + SMS with catalog-aware flows
  • Shopify-centric teams prioritizing revenue attribution
  • Growth-stage stores where lifecycle automation is the primary job

Choose Mailjet if

  • EU/SMB teams needing marketing + transactional email in one vendor
  • Developers wanting API/SMTP alongside campaigns
  • Buyers comparing send-volume pricing vs contact-tier ESPs

How we compare

A short look at the comparison process. Full methodology

  1. 1

    Collect

    Collect official product information, pricing, and product evidence.

  2. 2

    Normalize

    Map evidence to the same category evaluation criteria for both products.

  3. 3

    Compare

    Evaluate both products against identical criteria — ties and depends are allowed.

  4. 4

    Explain

    Show why each product wins, loses, or ties, with evidence behind the outcome.

Still deciding between Klaviyo and Mailjet?

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  • Independent criterion outcomes
  • No invented scores or prices
  • Affiliate links never change winners

Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.

Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.