GetResponse vs Kartra
GetResponse fits smbs wanting email + automation + landing pages in one stack; Kartra fits coaches, consultants, and creators consolidating funnel + email + course stack.
GetResponse
GetResponse is an AI-driven email marketing and lifecycle automation platform with newsletters, automation workflows, landing pages, funnels, webinars (higher plans), and ecommerce tools. Paid plans use contact-list tiers with unlimited monthly email sends; a forever-free plan an
Best for
- • SMBs wanting email + automation + landing pages in one stack
- • Ecommerce needing cart recovery and promo tools (Marketer+)
- • Creators monetizing courses/webinars/newsletters (Creator)
Starting from $19.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
GetResponse is better for
- ✓ Templates
Kartra is better for
- ✓ AI features
Tie
- • Landing pages
- • Integrations
Choose GetResponse if: SMBs wanting email + automation + landing pages in one stack
Choose Kartra if: Coaches, consultants, and creators consolidating funnel + email + course stack
Kartra
Kartra combines landing pages, email/SMS marketing, memberships/courses, checkouts, funnels, AI copy, and related automation in one platform aimed at coaches, experts, and creators.
Best for
- • Coaches, consultants, and creators consolidating funnel + email + course stack
- • Solopreneurs wanting one platform vs many point tools
- • Teams needing checkouts and memberships alongside marketing pages
Starting from $59.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose GetResponse if…
- SMBs wanting email + automation + landing pages in one stack
- Ecommerce needing cart recovery and promo tools (Marketer+)
- Creators monetizing courses/webinars/newsletters (Creator)
- You prioritize templates
Choose Kartra if…
- Coaches, consultants, and creators consolidating funnel + email + course stack
- Solopreneurs wanting one platform vs many point tools
- Teams needing checkouts and memberships alongside marketing pages
- You prioritize ai features
Overall recommendation
No universal winner. Choose based on which criteria matter most for your team.
Key trade-off
GetResponse trades toward templates; Kartra trades toward ai features.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Templates | GetResponse wins | Stronger coverage across email templates. |
| Landing pages | Tie | GetResponse and Kartra have the same researched availability on landing pages (GetResponse: supported; Kartra: supported). |
| Integrations | Tie | GetResponse and Kartra are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| AI features | Kartra wins | Kartra leads on ai features (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Campaigns
| Feature | GetResponse | Kartra |
|---|---|---|
| Email campaigns | Strong | Not evidenced |
| Newsletter builder | Strong | Not evidenced |
| Email templates | Strong | Not evidenced |
| Drag-and-drop editor | Strong | Not evidenced |
| Landing pages | Strong | Strong |
| Forms | Strong | Not evidenced |
Automation & targeting
| Feature | GetResponse | Kartra |
|---|---|---|
| Automation workflows | Strong | Not evidenced |
| Segmentation | Strong | Not evidenced |
| Personalization | Strong | Not evidenced |
| A/B testing | Strong | Not evidenced |
| Transactional email | Moderate | Not evidenced |
Platform
| Feature | GetResponse | Kartra |
|---|---|---|
| Analytics | Strong | Strong |
| Deliverability tools | Strong | Not evidenced |
| AI content generation | Strong | Strong |
Additional capabilities
| Feature | GetResponse | Kartra |
|---|---|---|
| Contact management | Strong | Not evidenced |
| Social scheduling | Not evidenced | Moderate |
| Content calendar | Not evidenced | Moderate |
| Social listening | Not evidenced | Limited |
| Funnel builder | Not evidenced | Strong |
| Marketing automation | Not evidenced | Strong |
| Forms & lead capture | Not evidenced | Strong |
| Ads management | Not evidenced | Limited |
| Reputation & reviews | Not evidenced | Limited |
| Webinars | Not evidenced | Moderate |
| Email / SMS channels | Not evidenced | Strong |
| Team collaboration | Not evidenced | Strong |
Pricing comparison
Pricing evidence last checked Sep 7, 2026.
GetResponse
From $19.00/user/mo
- Free$0.00/user/mo
- Starter$19.00/mo
- Marketer$59.00/mo
- Creator$69.00/mo
- EnterpriseCustom
Kartra
From $59.00/user/mo
- Essentials$59.00/mo
- Starter$119.00/mo
- Growth$229.00/mo
- Professional$549.00/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | GetResponse | Kartra |
|---|---|---|
| 5 | ~$95.00/mo (5 × starting seat) | ~$295.00/mo (5 × starting seat) |
| 10 | ~$190.00/mo (10 × starting seat) | ~$590.00/mo (10 × starting seat) |
| 25 | ~$475.00/mo (25 × starting seat) | ~$1,475.00/mo (25 × starting seat) |
| 50 | ~$950.00/mo (50 × starting seat) | ~$2,950.00/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
GetResponse researched starting price from $19/mo; a free plan is researched. Kartra researched starting price from $59/mo. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → GetResponse
Best for templates
Stronger coverage across email templates.
- → Kartra
Best for ai features
Kartra leads on ai features (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for GetResponse vs Kartra — not generic category copy.
Starting pricing
DependsStarting pricing: GetResponse — GetResponse researched starting price from $19/mo; a free plan is researched; Kartra researched starting price from $59/mo. Contact-based packaging can change the real TCO.. Kartra — GetResponse researched starting price from $19/mo; a free plan is researched; Kartra researched starting price from $59/mo. Contact-based packaging can change the real TCO..
Automation
DependsAutomation: GetResponse — GetResponse vs Kartra on automation is not a scored universal winner in current research — choose by job fit.. Kartra — GetResponse vs Kartra on automation is not a scored universal winner in current research — choose by job fit..
Segmentation
DependsSegmentation: GetResponse — GetResponse vs Kartra on segmentation is not a scored universal winner in current research — choose by job fit.. Kartra — GetResponse vs Kartra on segmentation is not a scored universal winner in current research — choose by job fit..
Analytics
DependsAnalytics: GetResponse — GetResponse vs Kartra on analytics is not a scored universal winner in current research — choose by job fit.. Kartra — GetResponse vs Kartra on analytics is not a scored universal winner in current research — choose by job fit..
Templates
GetResponse aheadOn templates, GetResponse is ahead. GetResponse: Stronger coverage across email templates.. Kartra: Trails GetResponse on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
GetResponse
Pros
- Stronger on templates
Cons
- Trails on ai features
Kartra
Pros
- Stronger on ai features
Cons
- Trails on templates
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose GetResponse if…
- You need Kartra's stronger ai features more than GetResponse's strengths
- Your primary fit looks closer to: Coaches, consultants, and creators consolidating funnel + email + course stack
- Your primary fit looks closer to: Solopreneurs wanting one platform vs many point tools
Don't choose Kartra if…
- You need GetResponse's stronger templates more than Kartra's strengths
- Your primary fit looks closer to: SMBs wanting email + automation + landing pages in one stack
- Your primary fit looks closer to: Ecommerce needing cart recovery and promo tools (Marketer+)
Alternatives worth considering
When neither product is the right fit.
Email marketing with CRM features; freemium entry (secondary category: marketing).
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Final verdict
Scenario-level close — not a repeat of the intro.
GetResponse wins when…
SMBs wanting email + automation + landing pages in one stack
Kartra wins when…
Coaches, consultants, and creators consolidating funnel + email + course stack
- Best for templatesGetResponse
- Best for ai featuresKartra
Which one should you choose?
Choose GetResponse if:
- SMBs wanting email + automation + landing pages in one stack
- Ecommerce needing cart recovery and promo tools (Marketer+)
- Creators monetizing courses/webinars/newsletters (Creator)
Choose Kartra if:
- Coaches, consultants, and creators consolidating funnel + email + course stack
- Solopreneurs wanting one platform vs many point tools
- Teams needing checkouts and memberships alongside marketing pages
Product screenshots
Real product UI from our media library — no placeholders.
GetResponse
Kartra
FAQ
- Is GetResponse better than Kartra?
- No universal winner. Choose based on which criteria matter most for your team.
- Which email marketing fits which team?
- GetResponse: SMBs wanting email + automation + landing pages in one stack Kartra: Coaches, consultants, and creators consolidating funnel + email + course stack
- Does GetResponse or Kartra have a free plan?
- GetResponse: Free plan available. Kartra: No free plan.
- How does GetResponse vs Kartra pricing compare?
- GetResponse starts from $19.00/user/mo. Kartra starts from $59.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewGetResponse review
- reviewKartra review
- pricingGetResponse pricing
- pricingKartra pricing
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Related comparisons
Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Still deciding between GetResponse and Kartra?
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