Freshsales vs Insightly
Freshsales fits growth plan pricing and ai-assisted crm fit smb sales; Insightly fits insightly fits many small-business crm evaluations.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Freshsales and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Integrations
- • Administration
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams
Starting from $29.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Freshsales if…
- Growth plan pricing and AI-assisted CRM fit SMB sales
- Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- Sales CRM with phone/email/chat engagement
- You prioritize ease of use
Choose Insightly if…
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Overall recommendation
There is no universal winner between Freshsales and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Freshsales's clearest edge is ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Freshsales wins | Freshsales leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Freshsales wins | Freshsales leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Freshsales wins | Freshsales leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email capabilities | Freshsales wins | Freshsales leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Freshsales wins | Freshsales leads on reporting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Freshsales wins | Freshsales leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Freshsales and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Tie | Freshsales and Insightly are close on administration (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Freshsales wins | Freshsales leads on scalability (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Freshsales | Insightly |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Freshsales | Insightly |
|---|---|---|
| Email sync | Strong | Strong |
| Email sequences | Moderate | Not evidenced |
| Call functionality | Strong | Not evidenced |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
| Lead scoring | Moderate | Not evidenced |
Reporting
| Feature | Freshsales | Insightly |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Moderate | Moderate |
Platform
| Feature | Freshsales | Insightly |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Strong | Moderate |
Additional capabilities
| Feature | Freshsales | Insightly |
|---|---|---|
| Territory management | Moderate | Not evidenced |
| Audit logs | Moderate | Not evidenced |
Pricing comparison
Pricing evidence last checked Sep 7, 2026.
Freshsales
From $9.00/user/mo
- Growth$9.00/user/mo
- Pro$39.00/user/mo
- Enterprise$59.00/user/mo
Insightly
From $29.00/user/mo
- Plus$29.00/user/mo
- Professional$49.00/user/mo
- Enterprise$99.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Freshsales | Insightly |
|---|---|---|
| 5 | ~$45.00/mo (Growth × 5) | ~$145.00/mo (Plus × 5) |
| 10 | ~$90.00/mo (Growth × 10) | ~$290.00/mo (Plus × 10) |
| 25 | ~$225.00/mo (Growth × 25) | ~$725.00/mo (Plus × 25) |
| 50 | ~$450.00/mo (Growth × 50) | ~$1,450.00/mo (Plus × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Freshsales from $9/user/mo; Insightly from $29/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Freshsales
Best for ease of use
Freshsales leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Freshsales
Best for pipeline management
Freshsales leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Freshsales
Best for sales automation
Freshsales leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Freshsales vs Insightly — not generic category copy.
Pipeline management
Freshsales aheadOn pipeline management, Freshsales is ahead. Freshsales: Freshsales leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Freshsales on this criterion. Feature evidence also diverges on Forecasting (Freshsales: Moderate; Insightly: Moderate); AI assistance (Freshsales: Strong; Insightly: Moderate).
Email capabilities
Freshsales aheadOn email capabilities, Freshsales is ahead. Freshsales: Freshsales leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Freshsales on this criterion.
Sales automation
Freshsales aheadOn sales automation, Freshsales is ahead. Freshsales: Freshsales leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Freshsales on this criterion.
Reporting
Freshsales aheadOn reporting, Freshsales is ahead. Freshsales: Freshsales leads on reporting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Insightly: Trails Freshsales on this criterion.
Value for money
DependsValue for money: Freshsales — Freshsales researched starting price $9/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.. Insightly — Freshsales researched starting price $9/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Freshsales
Pros
- Stronger on ease of use
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
Insightly
Cons
- Trails on ease of use
- Trails on pipeline management
- Trails on sales automation
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Freshsales
- Stronger on ease of use: Freshsales leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Comparable administration to Insightly
Insightly
- Trails on ease of use relative to Freshsales
- Comparable administration to Freshsales
Integrations
Overlaps and exclusives from product integration data when available.
Freshsales: Strong. Insightly: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Freshsales if…
- Your primary fit looks closer to: Insightly fits many small-business CRM evaluations
- Your primary fit looks closer to: Insightly is evaluated here as a CRM/sales tool
Don't choose Insightly if…
- You need Freshsales's stronger ease of use more than Insightly's strengths
- You need Freshsales's stronger pipeline management more than Insightly's strengths
- You need Freshsales's stronger sales automation more than Insightly's strengths
- Your primary fit looks closer to: Growth plan pricing and AI-assisted CRM fit SMB sales
Alternatives worth considering
When neither product is the right fit.
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Sales-focused CRM for pipeline management and sales engagement workflows.
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Final verdict
Scenario-level close — not a repeat of the intro.
Freshsales wins when…
Growth plan pricing and AI-assisted CRM fit SMB sales
Insightly wins when…
Insightly fits many small-business CRM evaluations
- Best for ease of useFreshsales
- Best for pipeline managementFreshsales
- Best for sales automationFreshsales
Which one should you choose?
Choose Freshsales if:
- Growth plan pricing and AI-assisted CRM fit SMB sales
- Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- Sales CRM with phone/email/chat engagement
Choose Insightly if:
- Insightly fits many small-business CRM evaluations
- Insightly is evaluated here as a CRM/sales tool
- Insightly combines CRM and project management for service-oriented SMB teams
Product screenshots
Real product UI from our media library — no placeholders.
Freshsales
Insightly
FAQ
- Is Freshsales better than Insightly?
- There is no universal winner between Freshsales and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Freshsales leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Freshsales: Growth plan pricing and AI-assisted CRM fit SMB sales Insightly: Insightly fits many small-business CRM evaluations
- Which is stronger for sales automation?
- Freshsales leads on sales automation (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Does Freshsales or Insightly have a free plan?
- Freshsales: No free plan. Insightly: No free plan.
- How does Freshsales vs Insightly pricing compare?
- Freshsales starts from $9.00/user/mo. Insightly starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewFreshsales review
- reviewInsightly review
- pricingFreshsales pricing
- pricingInsightly pricing
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Related comparisons
Alternatives to consider
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Close
Sales-focused CRM for pipeline management and sales engagement workflows.
Capsule
Simple small-business CRM for contacts, sales pipelines, tasks, and lightweight automation without enterprise complexity.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
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