Constant Contact vs Kit
Compare Constant Contact and Kit on features, pricing, and buyer fit using the same researched criteria.
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Constant Contact and Kit. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Choose Kit when Creators and newsletter publishers monetizing an audience. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Kit is better for
- ✓ Templates
- ✓ Segmentation
- ✓ Landing pages
- ✓ AI features
Tie
- • Automation
- • Analytics
- • Integrations
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Choose Kit if: Creators and newsletter publishers monetizing an audience
Kit
Creator and newsletter ESP (formerly ConvertKit) with landing pages, automations, and digital product selling.
Best for
- • Creators and newsletter publishers monetizing an audience
- • Writers/coaches needing landing pages, forms, and visual automations
- • Teams migrating from ConvertKit-era workflows under the Kit brand
Starting from $33.00/user/mo
Free plan available
Constant Contact vs Kit at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Starting pricingDepends
Constant Contact
Kit
- Contact / subscriber limitsDepends
Constant Contact
Kit
- Email send limitsDepends
Constant Contact
Kit
- AutomationTie
Constant Contact
Kit
- TemplatesKit
Constant Contact
Kit
Which email marketing is better for you?
Quick picks based on fit — not a universal ranking.
- → Kit
Best for templates
Kit leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Kit
Best for segmentation
Kit leads on segmentation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Kit
Best for landing pages
Stronger landing pages availability
The biggest differences
Where the products diverge most clearly on verified criteria.
Starting pricing
DependsConstant Contact
Constant Contact researched starting price from $12/mo; Kit researched starting price from $33/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Kit
Constant Contact researched starting price from $12/mo; Kit researched starting price from $33/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Automation
TieConstant Contact
Constant Contact and Kit are close on automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Kit
Constant Contact and Kit are close on automation (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Segmentation
Kit winsConstant Contact
Trails Kit on this criterion
Kit
Kit leads on segmentation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Analytics
TieConstant Contact
Constant Contact and Kit are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Kit
Constant Contact and Kit are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Templates
Kit winsConstant Contact
Trails Kit on this criterion
Kit
Kit leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Which should you choose?
Choose Constant Contact if
- Local SMBs and nonprofits needing brand-familiar email marketing
- Teams running events alongside email campaigns
- Buyers who value phone/support culture and NA brand recognition
Choose Kit if
- Creators and newsletter publishers monetizing an audience
- Writers/coaches needing landing pages, forms, and visual automations
- Teams migrating from ConvertKit-era workflows under the Kit brand
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Alternatives to consider
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
Still deciding between Constant Contact and Kit?
Use Best email marketing software for a shortlist matched to your priorities, or build another side-by-side comparison.
- Independent criterion outcomes
- No invented scores or prices
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