Closely vs Lusha
Closely fits b2b outbound teams automating linkedin + email; Lusha fits sdr/bdr teams needing verified emails/dials and enrichment.
Closely
LinkedIn + email outbound automation platform with enrichment, AI agents, and white-label options for agencies.
Best for
- • B2B outbound teams automating LinkedIn + email
- • Agencies needing white-label outreach infrastructure
- • Teams that want transparent mid-market automation pricing
Starting from $29.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Closely and Lusha. Choose Closely when B2B outbound teams automating LinkedIn + email. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Closely is better for
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Tie
- • Ease of use
- • Integrations
Choose Closely if: B2B outbound teams automating LinkedIn + email
Choose Lusha if: SDR/BDR teams needing verified emails/dials and enrichment
Lusha
B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.
Best for
- • SDR/BDR teams needing verified emails/dials and enrichment
- • RevOps cleaning CRM records and automating enrichment
- • Teams already standardized on Salesforce/HubSpot/Pipedrive
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Closely if…
- B2B outbound teams automating LinkedIn + email
- Agencies needing white-label outreach infrastructure
- Teams that want transparent mid-market automation pricing
- You prioritize prospecting
Choose Lusha if…
- SDR/BDR teams needing verified emails/dials and enrichment
- RevOps cleaning CRM records and automating enrichment
- Teams already standardized on Salesforce/HubSpot/Pipedrive
Overall recommendation
There is no universal winner between Closely and Lusha. Choose Closely when B2B outbound teams automating LinkedIn + email. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Key trade-off
Closely's clearest edge is prospecting.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Tie | Closely and Lusha are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Prospecting | Closely wins | Closely leads on prospecting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Email outreach | Closely wins | Closely leads on email outreach (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Closely and Lusha are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Closely wins | Closely leads on value for money (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Closely | Lusha |
|---|---|---|
| Contact management | Not evidenced | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Moderate | Moderate |
| Deal management | Limited | Moderate |
Sales engagement
| Feature | Closely | Lusha |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Not evidenced | Not evidenced |
| Email sequences | Strong | Strong |
| Call functionality | Moderate | Moderate |
| Workflow automation | Strong | Strong |
| Sales automation | Strong | Strong |
| Lead scoring | Strong | Strong |
Reporting
| Feature | Closely | Lusha |
|---|---|---|
| Reporting | Strong | Strong |
| Forecasting | Limited | Limited |
Platform
| Feature | Closely | Lusha |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Moderate | Moderate |
| Custom pipelines | Limited | Limited |
| Mobile app | Not evidenced | Not evidenced |
| AI assistance | Strong | Strong |
Additional capabilities
| Feature | Closely | Lusha |
|---|---|---|
| Prospecting | Strong | Strong |
| Data enrichment | Strong | Strong |
| Contact data | Strong | Strong |
| CRM sync | Strong | Strong |
| List building | Strong | Strong |
| Data export | Strong | Strong |
| Email outreach | Strong | Strong |
| Meeting scheduling | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Sep 7, 2026.
Closely
From $29.00/user/mo
- Starter$29.00/mo
- Growth$87.00/mo
- Essential$145.00/mo
- CustomCustom
Lusha
- Free$0.00/user/mo
- StarterCustom
- ProCustom
- PremiumCustom
- ScaleCustom
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Closely | Lusha |
|---|---|---|
| 5 | ~$145.00/mo (5 × starting seat) | — |
| 10 | ~$290.00/mo (10 × starting seat) | — |
| 25 | ~$725.00/mo (25 × starting seat) | — |
| 50 | ~$1,450.00/mo (50 × starting seat) | — |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Closely researched starting price from $29/mo. Lusha starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Closely
Best for prospecting
Closely leads on prospecting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Closely
Best for email outreach
Closely leads on email outreach (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Closely
Best for value for money
Closely leads on value for money (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Closely vs Lusha — not generic category copy.
Contact data
DependsContact data: Closely — Closely vs Lusha on contact data is not a scored universal winner in current research — choose by job fit.. Lusha — Closely vs Lusha on contact data is not a scored universal winner in current research — choose by job fit.. Feature evidence also diverges on Deal management (Closely: Limited; Lusha: Moderate).
Prospecting
Closely aheadOn prospecting, Closely is ahead. Closely: Closely leads on prospecting (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Lusha: Trails Closely on this criterion.
Email outreach
Closely aheadOn email outreach, Closely is ahead. Closely: Closely leads on email outreach (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Lusha: Trails Closely on this criterion.
Integrations
TieClosely and Lusha are close on integrations. Closely and Lusha are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
Closely aheadOn value for money, Closely is ahead. Closely: Closely leads on value for money (7/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Lusha: Trails Closely on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Closely
Pros
- Stronger on prospecting
- Stronger on email outreach
- Stronger on value for money
Lusha
Cons
- Trails on prospecting
- Trails on email outreach
- Trails on value for money
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Closely
- Comparable ease of use to Lusha
Lusha
- Comparable ease of use to Closely
Integrations
Overlaps and exclusives from product integration data when available.
Closely: Strong. Lusha: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Closely if…
- Your primary fit looks closer to: SDR/BDR teams needing verified emails/dials and enrichment
- Your primary fit looks closer to: RevOps cleaning CRM records and automating enrichment
Don't choose Lusha if…
- You need Closely's stronger prospecting more than Lusha's strengths
- You need Closely's stronger email outreach more than Lusha's strengths
- You need Closely's stronger value for money more than Lusha's strengths
- Your primary fit looks closer to: B2B outbound teams automating LinkedIn + email
Alternatives worth considering
When neither product is the right fit.
AI-powered multichannel outbound platform combining lead intelligence, sequences, deliverability, and Duo AI assistants.
B2B contact database for finding professional emails, phone numbers, and company insights with prospecting automations.
Final verdict
Scenario-level close — not a repeat of the intro.
Closely wins when…
B2B outbound teams automating LinkedIn + email
Lusha wins when…
SDR/BDR teams needing verified emails/dials and enrichment
- Best for prospectingClosely
- Best for email outreachClosely
- Best for value for moneyClosely
Which one should you choose?
Choose Closely if:
- B2B outbound teams automating LinkedIn + email
- Agencies needing white-label outreach infrastructure
- Teams that want transparent mid-market automation pricing
Choose Lusha if:
- SDR/BDR teams needing verified emails/dials and enrichment
- RevOps cleaning CRM records and automating enrichment
- Teams already standardized on Salesforce/HubSpot/Pipedrive
Product screenshots
Real product UI from our media library — no placeholders.
Closely
Lusha
FAQ
- Is Closely better than Lusha?
- There is no universal winner between Closely and Lusha. Choose Closely when B2B outbound teams automating LinkedIn + email. Choose Lusha when SDR/BDR teams needing verified emails/dials and enrichment. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
- Which sales intelligence fits which team?
- Closely: B2B outbound teams automating LinkedIn + email Lusha: SDR/BDR teams needing verified emails/dials and enrichment
- Does Closely or Lusha have a free plan?
- Closely: No free plan. Lusha: Free plan available.
- How does Closely vs Lusha pricing compare?
- Closely starts from $29.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
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