Brevo vs Mailchimp
Compare Brevo and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Automation
- ✓ Landing pages
Mailchimp is better for
- ✓ Templates
Tie
- • Analytics
- • Integrations
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Brevo and Mailchimp. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Brevo researched starting price from $9/mo; a free plan is researched; Mailchimp researched starting price from $13/mo; a free plan is researched. Contact-based packaging can change the real TCO.
BrevoDependsMailchimpDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for Brevo and Mailchimp should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
BrevoDependsMailchimpDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for Brevo and Mailchimp. Confirm current send and automation caps before purchase.
BrevoDependsMailchimpDepends - Brevo
Automation
Journey, drip, and workflow automation depth.
Brevo leads on automation (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
BrevoStrongerMailchimpWeaker - Mailchimp
Templates
Email template quality and starting points.
Mailchimp leads on templates (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
BrevoWeakerMailchimpStronger - Depends
Segmentation
Audience, behavior, and list segmentation depth.
Brevo vs Mailchimp on segmentation is not a scored universal winner in current research — choose by job fit.
BrevoDependsMailchimpDepends - Brevo
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
BrevoStrongerMailchimpWeaker - Tie
Analytics
Campaign, conversation, or workforce reporting depth.
Brevo and Mailchimp are close on analytics (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
BrevoTieMailchimpTie - Tie
Integrations
Important third-party integrations.
Brevo and Mailchimp are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Brevo7/10Mailchimp7/10 - Depends
AI features
Useful AI for the primary job — not marketing fluff.
Brevo vs Mailchimp on ai features is not a scored universal winner in current research — choose by job fit.
BrevoDependsMailchimpDepends
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.