Brevo vs Mailchimp
Compare Brevo and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Automation
- ✓ Landing pages
Mailchimp is better for
- ✓ Templates
Tie
- • Analytics
- • Integrations
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
Brevo
Strengths in greenPros
- Stronger on automation
- Stronger on landing pages
Cons
- Trails on templates
Best for
SMBs wanting send-based email pricing with a generous free plan
Mailchimp
Trade-offs in redPros
- Stronger on templates
Cons
- Trails on automation
- Trails on landing pages
Best for
Marketing teams needing email + audience CRM features
Choose if…
Choose Brevo if
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
Choose Mailchimp if
- Marketing teams needing email + audience CRM features
- SMBs starting on freemium email marketing
- Buyers prioritizing campaigns over sales pipelines
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