Brevo vs Mailchimp
Compare Brevo and Mailchimp on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Automation
- ✓ Landing pages
Mailchimp is better for
- ✓ Templates
Tie
- • Analytics
- • Integrations
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose Mailchimp if: Marketing teams needing email + audience CRM features
Mailchimp
Email marketing with CRM features; freemium entry (secondary category: marketing).
Best for
- • Marketing teams needing email + audience CRM features
- • SMBs starting on freemium email marketing
- • Buyers prioritizing campaigns over sales pipelines
Starting from $13.00/user/mo
Free plan available
Brevo vs Mailchimp pricing
Brevo researched starting price from $9/mo; a free plan is researched. Mailchimp researched starting price from $13/mo; a free plan is researched. Affiliate economics excluded.
Brevo
From $9.00/user/mo
Mailchimp
From $13.00/user/mo
Brevo
Starting from $9.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 300 emails/day; up to 100,000 contacts stored (research).
- max email sends daily: 300
- max contacts stored: 100000
- Starter$9.00/mo
- From $9/mo monthly (~$8 annual) — email-volume billing from 5,000 emails/mo; not contact-based.
- included emails monthly entry: 5000
- StandardPopular$18.00/mo
- From $18/mo — automation, A/B testing, landing pages (research). Confirm live volume bands.
- included emails monthly entry: 5000
- Professional$499.00/mo
- From $499/mo Professional tier (research). Confirm included volume and features live.
- EnterpriseCustom
- Enterprise custom quote.
Mailchimp
Starting from $13.00/user/mo
Free trial available
- Free$0.00/user/mo
- Up to 250 contacts and 500 sends/mo (250/day) per Mailchimp help — Aug 2026.
- max contacts: 250
- max email sends monthly: 500
- Essentials$13.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 50000
- included contacts entry: 500
- StandardPopular$20.00/mo
- Entry list price at lowest published contact band (500 contacts). Totals scale with contact tier — confirm on mailchimp.com/pricing.
- max contacts: 100000
- included contacts entry: 500
- Premium$350.00/mo
- Entry list price includes 10,000 contacts per Mailchimp Premium band. Above 200k contacts → custom. Confirm live calculator.
- max contacts: 200000
- included contacts entry: 10000
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Brevo
$135.00/mo
Mailchimp
$195.00/mo
+$60.00/mo — Mailchimp costs more
Verified monthly unit prices · Aug 17, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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