Brevo vs HubSpot
Compare Brevo and HubSpot on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Brevo and HubSpot. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Brevo researched starting price from $9/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
BrevoDependsHubSpotDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for Brevo and HubSpot should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
BrevoDependsHubSpotDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for Brevo and HubSpot. Confirm current send and automation caps before purchase.
BrevoDependsHubSpotDepends - Tie
Automation
Journey, drip, and workflow automation depth.
Brevo and HubSpot are close on automation (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
BrevoTieHubSpotTie - HubSpot
Templates
Email template quality and starting points.
HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
BrevoWeakerHubSpotStronger - Depends
Segmentation
Audience, behavior, and list segmentation depth.
Brevo vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
BrevoDependsHubSpotDepends - Brevo
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
BrevoStrongerHubSpotWeaker - HubSpot
Analytics
Campaign, conversation, or workforce reporting depth.
HubSpot leads on analytics (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
BrevoWeakerHubSpotStronger - HubSpot
Integrations
Important third-party integrations.
HubSpot leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Brevo7/10HubSpot9/10 - Depends
AI features
Useful AI for the primary job — not marketing fluff.
Brevo vs HubSpot on ai features is not a scored universal winner in current research — choose by job fit.
BrevoDependsHubSpotDepends
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