Brevo vs HubSpot
Compare Brevo and HubSpot on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
Brevo
Strengths in greenPros
- Stronger on landing pages
Cons
- Trails on templates
- Trails on analytics
- Trails on integrations
Best for
SMBs wanting send-based email pricing with a generous free plan
HubSpot
Trade-offs in redPros
- Stronger on templates
- Stronger on analytics
- Stronger on integrations
Cons
- Trails on landing pages
Best for
SMB and mid-market teams wanting free CRM now and room to expand into hubs later
Choose if…
Choose Brevo if
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
Choose HubSpot if
- SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- Organizations aligning marketing + sales + service on one customer platform
- Teams that value Marketplace integrations and AI assistants (Breeze)
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