Brevo vs HubSpot
Compare Brevo and HubSpot on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
Brevo is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Tie
- • Automation
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
Evidence & transparency
Sources and research process behind this comparison.
Sources
9
Criteria
10
Screenshots
12
Sources consulted
| Title | Product | Type |
|---|---|---|
| Brevo — Official Site | Brevo | official-product-page |
| Brevo Pricing | Brevo | official-pricing-page |
| Brevo Help Center | Brevo | official-product-page |
| Free HubSpot CRM / Customer Platform | HubSpot | official-product-page |
| HubSpot Sales Hub | HubSpot | official-product-page |
| HubSpot Product and Services Catalog | HubSpot | official-documentation |
| Get Started With HubSpot | HubSpot | official-product-page |
| HubSpot Marketplace (nav/product references) | HubSpot | official-integration-directory |
| Sales Software Pricing | HubSpot | HubSpot | official-pricing-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.