Asana vs Todoist
Asana fits cross-functional marketing/ops teams; Todoist fits personal productivity and to-do capture.
Asana
Cross-functional work management with goals, workflows and AI Studio — Starter from $10.99/user/mo annual.
Best for
- • Cross-functional marketing/ops teams
- • Buyers prioritising adoption ease and goals/workflows
- • Mid-market work management shortlists
Starting from $10.99/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Asana and Todoist. Choose Asana when Cross-functional marketing/ops teams. Choose Todoist when Personal productivity and to-do capture. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Asana is better for
- ✓ Timeline / Gantt
- ✓ Automations
- ✓ Collaboration
- ✓ AI features
Todoist is better for
- ✓ Ease of use
- ✓ Value for money
Tie
- • Free plan
- • Integrations
Choose Asana if: Cross-functional marketing/ops teams
Choose Todoist if: Personal productivity and to-do capture
Todoist
Personal and team task manager with natural-language capture — Free; Pro from ~$6.25/user/mo annual; Business ~$10.
Best for
- • Personal productivity and to-do capture
- • Light team task lists on Business
- • Buyers who want natural-language tasks
Starting from $6.25/user/mo
Free plan available
Quick verdict
Start here — then dig into the evidence below.
Choose Asana if…
- Cross-functional marketing/ops teams
- Buyers prioritising adoption ease and goals/workflows
- Mid-market work management shortlists
- You prioritize timeline / gantt
Choose Todoist if…
- Personal productivity and to-do capture
- Light team task lists on Business
- Buyers who want natural-language tasks
- You prioritize ease of use
Overall recommendation
There is no universal winner between Asana and Todoist. Choose Asana when Cross-functional marketing/ops teams. Choose Todoist when Personal productivity and to-do capture. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Key trade-off
Asana trades toward timeline / gantt; Todoist trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Free plan | Tie | Asana researches a free plan; Todoist researches a free plan. |
| Ease of use | Todoist wins | Todoist leads on ease of use (9/10 vs 10/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Timeline / Gantt | Asana wins | Asana leads on timeline gantt (9/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automations | Asana wins | Asana leads on automations (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Collaboration | Asana wins | Asana leads on collaboration (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Asana and Todoist are close on integrations (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| AI features | Asana wins | Asana leads on ai features (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Asana wins | Asana leads on reporting (8/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Value | Todoist wins | Todoist leads on value for money (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Work planning
| Feature | Asana | Todoist |
|---|---|---|
| Task boards & work views | Strong | Moderate |
| Timeline / Gantt | Strong | Limited |
| Workload & resource management | Moderate | Limited |
| Time tracking | Moderate | Limited |
Execution
| Feature | Asana | Todoist |
|---|---|---|
| Automations & workflows | Strong | Moderate |
| Docs & collaboration | Strong | Moderate |
| AI assistance | Moderate | Moderate |
Platform
| Feature | Asana | Todoist |
|---|---|---|
| Integrations ecosystem | Strong | Strong |
| Reporting & dashboards | Strong | Moderate |
Adjacent productivity
| Feature | Asana | Todoist |
|---|---|---|
| Document / PDF productivity | Limited | Limited |
| Remote access / screen share | Limited | Limited |
| Desktop workspace organizer | Limited | Limited |
Pricing comparison
Pricing evidence last checked Sep 10, 2026.
Asana
From $10.99/user/mo
- Personal/Free$0.00/user/mo
- Starter$10.99/user/mo
- Advanced$24.99/user/mo
- EnterpriseCustom
Todoist
From $6.25/user/mo
- Beginner$0.00/user/mo
- Pro$6.25/user/mo
- Business$10.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Asana | Todoist |
|---|---|---|
| 5 | ~$54.95/mo (5 × starting seat) | ~$31.25/mo (5 × starting seat) |
| 10 | ~$109.90/mo (10 × starting seat) | ~$62.50/mo (10 × starting seat) |
| 25 | ~$274.75/mo (25 × starting seat) | ~$156.25/mo (25 × starting seat) |
| 50 | ~$549.50/mo (50 × starting seat) | ~$312.50/mo (50 × starting seat) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Asana researched starting price from $10.99/mo; a free plan is researched. Todoist researched starting price from $6.25/mo; a free plan is researched. Affiliate economics excluded.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Asana
Best for timeline / gantt
Asana leads on timeline gantt (9/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Asana
Best for automations
Asana leads on automations (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Asana
Best for collaboration
Asana leads on collaboration (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Todoist
Best for ease of use
Todoist leads on ease of use (9/10 vs 10/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Todoist
Best for value for money
Todoist leads on value for money (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Asana vs Todoist — not generic category copy.
Starting pricing
DependsStarting pricing: Asana — Asana researched starting price from $10.99/mo; a free plan is researched; Todoist researched starting price from $6.25/mo; a free plan is researched. Seat minimums and AI credits can change TCO.. Todoist — Asana researched starting price from $10.99/mo; a free plan is researched; Todoist researched starting price from $6.25/mo; a free plan is researched. Seat minimums and AI credits can change TCO.. Feature evidence also diverges on Task boards & work views (Asana: Strong; Todoist: Moderate); Timeline / Gantt (Asana: Strong; Todoist: Limited); Workload & resource management (Asana: Moderate; Todoist: Limited).
Seat / licence minimum
DependsSeat / licence minimum: Asana — Check paid seat floors for Asana and Todoist on current vendor packaging.. Todoist — Check paid seat floors for Asana and Todoist on current vendor packaging..
Timeline / Gantt
Asana aheadOn timeline / gantt, Asana is ahead. Asana: Asana leads on timeline gantt (9/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Todoist: Trails Asana on this criterion.
Automations
Asana aheadOn automations, Asana is ahead. Asana: Asana leads on automations (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Todoist: Trails Asana on this criterion.
Integrations
TieAsana and Todoist are close on integrations. Asana and Todoist are close on integrations (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Asana aheadOn reporting, Asana is ahead. Asana: Asana leads on reporting (8/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.. Todoist: Trails Asana on this criterion.
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Asana
Pros
- Stronger on timeline / gantt
- Stronger on automations
- Stronger on collaboration
- Stronger on ai features
Cons
- Trails on ease of use
- Trails on value for money
Todoist
Pros
- Stronger on ease of use
- Stronger on value for money
Cons
- Trails on timeline / gantt
- Trails on automations
- Trails on collaboration
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Asana
- Trails on ease of use relative to Todoist
Todoist
- Stronger on ease of use: Todoist leads on ease of use (9/10 vs 10/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Asana: Strong. Todoist: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Asana if…
- You need Todoist's stronger ease of use more than Asana's strengths
- You need Todoist's stronger value for money more than Asana's strengths
- Your primary fit looks closer to: Personal productivity and to-do capture
- Your primary fit looks closer to: Light team task lists on Business
Don't choose Todoist if…
- You need Asana's stronger timeline / gantt more than Todoist's strengths
- You need Asana's stronger automations more than Todoist's strengths
- You need Asana's stronger collaboration more than Todoist's strengths
- Your primary fit looks closer to: Cross-functional marketing/ops teams
Alternatives worth considering
When neither product is the right fit.
Work OS / work management platform with boards, timelines, automations and AI credits — Basic from $9/seat/mo annual (3-seat minimum).
All-in-one configurable Work OS (tasks, docs, dashboards, ClickUp Brain) — Unlimited from $7/user/mo annual.
Work management platform with free plan (≤10 members) and Teams from $12/user/mo annual — strong monday.com peer.
Lightweight Kanban boards (Atlassian) — Free; Standard from $5/user/mo annual.
Final verdict
Scenario-level close — not a repeat of the intro.
Asana wins when…
Cross-functional marketing/ops teams
Todoist wins when…
Personal productivity and to-do capture
- Best for timeline / ganttAsana
- Best for automationsAsana
- Best for collaborationAsana
- Best for ease of useTodoist
Which one should you choose?
Choose Asana if:
- Cross-functional marketing/ops teams
- Buyers prioritising adoption ease and goals/workflows
- Mid-market work management shortlists
Choose Todoist if:
- Personal productivity and to-do capture
- Light team task lists on Business
- Buyers who want natural-language tasks
Product screenshots
Real product UI from our media library — no placeholders.
Asana
Todoist
FAQ
- Is Asana better than Todoist?
- There is no universal winner between Asana and Todoist. Choose Asana when Cross-functional marketing/ops teams. Choose Todoist when Personal productivity and to-do capture. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
- Which is easier to use?
- Todoist leads on ease of use (9/10 vs 10/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which project management fits which team?
- Asana: Cross-functional marketing/ops teams Todoist: Personal productivity and to-do capture
- Does Asana or Todoist have a free plan?
- Asana: Free plan available. Todoist: Free plan available.
- How does Asana vs Todoist pricing compare?
- Asana starts from $10.99/user/mo. Todoist starts from $6.25/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewAsana review
- reviewTodoist review
- pricingAsana pricing
- pricingTodoist pricing
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Related comparisons
Alternatives to consider
monday.com
Work OS / work management platform with boards, timelines, automations and AI credits — Basic from $9/seat/mo annual (3-seat minimum).
ClickUp
All-in-one configurable Work OS (tasks, docs, dashboards, ClickUp Brain) — Unlimited from $7/user/mo annual.
Hive
Work management platform with free plan (≤10 members) and Teams from $12/user/mo annual — strong monday.com peer.
Trello
Lightweight Kanban boards (Atlassian) — Free; Standard from $5/user/mo annual.
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