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Asana Review

PROJECT MANAGEMENT & PRODUCTIVITY SOFTWARE

Choose Asana when cross-functional teams need clear ownership, goals and workflows without an engineering-tracker learning curve.

Last updated 2026-08-18Independent editorial review
  • Starting price

    $10.99/user/month

  • Free plan

    Yes

  • Free trial

    Yes

  • Best for

    Cross-functional marketing/ops teams

SoftwareGlimpse review

8.3/10

Good

  • ease of use9
  • work planning9
  • automation workflows8
  • collaboration9
  • integrations8
  • reporting8
How we score →
By Lee M.FounderReviewed

See Asana in action

Official vendor demonstration of product surfaces. It supplements screenshots and editorial analysis — it is not independent SoftwareGlimpse testing.

This video is hosted on YouTube

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Official vendor tutorial

How to get started with Asana | Beginner overview 2024

How Asana presents the product in an official vendor video.

What this shows

  • Asana product surfaces as shown in the official vendor video
  • UI/workflow layout marketed by the vendor

Pricing

Cross-checked 2026-08-17: Free (limited users); Starter $10.99 / Advanced $24.99 per user/mo annual; Enterprise quote. Monthly higher. AI Studio/Teammates on paid tiers with credits — confirm live asana.com/pricing.Full pricing details →
  • Personal/Free

    $0.00

    Free plan

    Free plan with limited seats/features for small teams.

  • Starter

    Most popular

    $10.99

    per user / month (annual billing rate shown)

    $10.99/user/mo billed annually — entry paid work management.

  • Advanced

    $24.99

    per user / month (annual billing rate shown)

    $24.99/user/mo annual — goals, forms, reporting depth and stronger automation.

  • Enterprise

    Custom

    Contact sales

    Enterprise — custom quote for governance and scale.

Product screenshots

Verified captures from Asana's product interface.

Asana homepage product interface

Product UI frame from the official Asana homepage.

Official Asana marketing UI asset

https://asana.com/ · Checked 2026-08-18

Our verdict

Choose Asana when cross-functional teams need clear ownership, goals and workflows without an engineering-tracker learning curve. Compare monday.com/ClickUp for Work OS configurability, Hive for lower SMB floors, and Jira/Linear if the buyer job is software delivery. Scores reflect first-party documentation as of 2026-08-17 — not hands-on product testing. Confirm current packaging, minimums and usage rates on the vendor site before purchase.

Best for

  • Cross-functional marketing/ops teams
  • Buyers prioritising adoption ease and goals/workflows
  • Mid-market work management shortlists

Not ideal for

  • Engineering sprint orgs that need Jira/Linear
  • Teams wanting the cheapest all-in-one seat (ClickUp)
  • Docs-only wikis (Notion)

Bottom line

Free limited; Starter $10.99, Advanced $24.99 per user/mo annual; Enterprise custom. AI on paid tiers. Confirm live.

Asana pros and cons

Pros

  • Excellent cross-functional adoption story
  • Goals + portfolio narrative
  • Strong templates and workflow clarity
  • Published Starter/Advanced floors
  • AI Studio on paid tiers

Cons

  • Starter floor above ClickUp Unlimited
  • Deep reporting/automation often Advanced-gated
  • Not an eng issue tracker
  • AI credits add TCO
  • Can feel light vs monday for ops configurability

Pricing comparison

Full comparison →
 Asana(this review)monday.comClickUpHiveJira
Starting price$10.99/user/month$9.00/user/month$7.00/user/month$5.00/user/month$8.15/user/month
Free planYesYesYesYesYes
Free trialYesYesYesYesYes

Asana guides

Setup, implementation, migration, plans, and worth-it walkthroughs for this product.

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.