Apptivo vs Pipedrive
Compare Apptivo and Pipedrive on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Pipedrive. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipedrive is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Pipedrive if: Pipeline UX and seat pricing fit SMB sales teams
Pipedrive
Pipeline-first sales CRM for visual deal management, activity-based selling, and growing sales teams.
Best for
- • Pipeline UX and seat pricing fit SMB sales teams
- • Lite works for solo pipeline tracking; Growth for email/automation
- • Sales-first CRM rather than service/marketing suite
Starting from $14.00/user/mo
No free plan
Apptivo vs Pipedrive at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of usePipedrive
Apptivo
Pipedrive
- Pipeline managementPipedrive
Apptivo
Pipedrive
- Sales automationPipedrive
Apptivo
Pipedrive
- Email capabilitiesPipedrive
Apptivo
Pipedrive
- ReportingPipedrive
Apptivo
Pipedrive
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Pipedrive
Best for ease of use
Pipedrive leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipedrive
Best for pipeline management
Pipedrive leads on pipeline management (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Pipedrive
Best for sales automation
Pipedrive leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
Pipedrive winsApptivo
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on pipeline management (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Pipedrive winsApptivo
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Pipedrive winsApptivo
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Reporting
Pipedrive winsApptivo
Trails Pipedrive on this criterion
Pipedrive
Pipedrive leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsApptivo
Apptivo researched starting price $15/user/mo vs Pipedrive $14/user/mo. Better value depends on which features you need on that plan.
Pipedrive
Apptivo researched starting price $15/user/mo vs Pipedrive $14/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Pipedrive if
- Pipeline UX and seat pricing fit SMB sales teams
- Lite works for solo pipeline tracking; Growth for email/automation
- Sales-first CRM rather than service/marketing suite
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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