Apptivo vs Cloze
Compare Apptivo and Cloze on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Sales automation
- ✓ Customization
Cloze is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Reporting
- • Integrations
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Starting from $17.00/user/mo
No free plan
Apptivo vs Cloze at a glance
Criterion-level leaders from verified research.
Scorecard preview
Criterion leaders based on verified research — open the Scorecard tab for evidence detail.
- Ease of useCloze
Apptivo
Cloze
- Pipeline managementTie
Apptivo
Cloze
- Sales automationApptivo
Apptivo
Cloze
- Email capabilitiesCloze
Apptivo
Cloze
- ReportingTie
Apptivo
Cloze
Which CRM is better for you?
Quick picks based on fit — not a universal ranking.
- → Apptivo
Best for sales automation
Stronger workflow automation availability
- → Apptivo
Best for customization
Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for ease of use
Cloze leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for email capabilities
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for administration
Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The biggest differences
Where the products diverge most clearly on verified criteria.
Pipeline management
TieApptivo
Apptivo and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Cloze
Apptivo and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Email capabilities
Cloze winsApptivo
Trails Cloze on this criterion
Cloze
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Sales automation
Apptivo winsApptivo
Stronger workflow automation availability
Cloze
Trails Apptivo on this criterion
Reporting
TieApptivo
Apptivo and Cloze are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Cloze
Apptivo and Cloze are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsApptivo
Apptivo researched starting price $15/user/mo vs Cloze $17/user/mo. Better value depends on which features you need on that plan.
Cloze
Apptivo researched starting price $15/user/mo vs Cloze $17/user/mo. Better value depends on which features you need on that plan.
Which should you choose?
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Cloze if
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals.
Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
How we compare
A short look at the comparison process. Full methodology
1
Collect
Collect official product information, pricing, and product evidence.
2
Normalize
Map evidence to the same category evaluation criteria for both products.
3
Compare
Evaluate both products against identical criteria — ties and depends are allowed.
4
Explain
Show why each product wins, loses, or ties, with evidence behind the outcome.
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- Independent criterion outcomes
- No invented scores or prices
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