Apptivo vs Cloze
Apptivo fits all-in-one business suite crm with lite, premium, and ultimate per-user plans plus enterprise custom; Cloze fits relationship crm popular with real-estate and advisors, with pro through platinum annual per-user plans and a 14-day trial.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Sales automation
- ✓ Customization
Cloze is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Tie
- • Pipeline management
- • Reporting
- • Integrations
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Cloze if: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Cloze
Relationship/real-estate CRM; Pro $17 through Platinum $42/user/mo annual with 14-day trial.
Best for
- • Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- • Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
Starting from $17.00/user/mo
No free plan
Quick verdict
Start here — then dig into the evidence below.
Choose Apptivo if…
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
- You prioritize sales automation
- You prioritize customization
Choose Cloze if…
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
- You prioritize ease of use
- You prioritize email capabilities
Overall recommendation
There is no universal winner between Apptivo and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Key trade-off
Apptivo trades toward sales automation; Cloze trades toward ease of use.
Winner by category
Only dimensions with researched evidence for this pair.
| Dimension | Winner | Why |
|---|---|---|
| Ease of use | Cloze wins | Cloze leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Sales | Tie | Apptivo and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Automation | Apptivo wins | Stronger workflow automation availability |
| Email capabilities | Cloze wins | Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Reporting | Tie | Apptivo and Cloze are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Customization | Apptivo wins | Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Integrations | Tie | Apptivo and Cloze are close on integrations (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Administration | Cloze wins | Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
| Enterprise suitability | Tie | Apptivo and Cloze are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. |
Side-by-side feature matrix
Normalized availability from product research — empty rows are not shown.
Core CRM
| Feature | Apptivo | Cloze |
|---|---|---|
| Contact management | Strong | Strong |
| Lead management | Strong | Strong |
| Pipeline management | Strong | Strong |
| Deal management | Strong | Strong |
Sales engagement
| Feature | Apptivo | Cloze |
|---|---|---|
| Email sync | Strong | Strong |
| Email tracking | Strong | Strong |
| Workflow automation | Strong | Moderate |
| Sales automation | Strong | Strong |
Reporting
| Feature | Apptivo | Cloze |
|---|---|---|
| Reporting | Strong | Strong |
Platform
| Feature | Apptivo | Cloze |
|---|---|---|
| Integrations | Strong | Strong |
| Custom fields | Strong | Strong |
| Custom pipelines | Strong | Strong |
| Mobile app | Strong | Strong |
| AI assistance | Not evidenced | Moderate |
Pricing comparison
Pricing evidence last checked Aug 16, 2026.
Apptivo
From $15.00/user/mo
- Lite$15.00/user/mo
- Premium$25.00/user/mo
- Ultimate$40.00/user/mo
- EnterpriseCustom
Cloze
From $17.00/user/mo
- Pro$17.00/user/mo
- Silver$21.00/user/mo
- Gold$29.00/user/mo
- Platinum$42.00/user/mo
Seat-count estimates
Labeled estimates from verified starting per-seat pricing — not invoices.
| Seats | Apptivo | Cloze |
|---|---|---|
| 5 | ~$75.00/mo (Lite × 5) | ~$85.00/mo (Pro × 5) |
| 10 | ~$150.00/mo (Lite × 10) | ~$170.00/mo (Pro × 10) |
| 25 | ~$375.00/mo (Lite × 25) | ~$425.00/mo (Pro × 25) |
| 50 | ~$750.00/mo (Lite × 50) | ~$850.00/mo (Pro × 50) |
Estimate from verified starting per-seat pricing — actual total depends on plan, annual discounts, and add-ons.
Researched list starting prices: Apptivo from $15/user/mo; Cloze from $17/user/mo. Confirm live vendor pricing before buying.
Best for
Scenario picks from researched strengths — not a universal ranking.
- → Apptivo
Best for sales automation
Stronger workflow automation availability
- → Apptivo
Best for customization
Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for ease of use
Cloze leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for email capabilities
Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- → Cloze
Best for administration
Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
The differences that actually matter
Pair-specific analysis for Apptivo vs Cloze — not generic category copy.
Pipeline management
TieApptivo and Cloze are close on pipeline management. Apptivo and Cloze are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing. Feature evidence also diverges on Workflow automation (Apptivo: Strong; Cloze: Moderate).
Email capabilities
Cloze aheadOn email capabilities, Cloze is ahead. Apptivo: Trails Cloze on this criterion. Cloze: Cloze leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing..
Sales automation
Apptivo aheadOn sales automation, Apptivo is ahead. Apptivo: Stronger workflow automation availability. Cloze: Trails Apptivo on this criterion.
Reporting
TieApptivo and Cloze are close on reporting. Apptivo and Cloze are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Value for money
DependsValue for money: Apptivo — Apptivo researched starting price $15/user/mo vs Cloze $17/user/mo. Better value depends on which features you need on that plan.. Cloze — Apptivo researched starting price $15/user/mo vs Cloze $17/user/mo. Better value depends on which features you need on that plan..
Pros and cons
Product-specific for this pair — derived from researched outcomes and editorial notes.
Apptivo
Pros
- Stronger on sales automation
- Stronger on customization
Cons
- Trails on ease of use
- Trails on email capabilities
- Trails on administration
Cloze
Pros
- Stronger on ease of use
- Stronger on email capabilities
- Stronger on administration
Cons
- Trails on sales automation
- Trails on customization
Implementation & learning curve
Based on researched setup / ease criteria for this pair.
Apptivo
- Trails on ease of use relative to Cloze
- Trails on administration relative to Cloze
Cloze
- Stronger on ease of use: Cloze leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Stronger on administration: Cloze leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Integrations
Overlaps and exclusives from product integration data when available.
Apptivo: Strong. Cloze: Strong.
Who should not choose each product
Decision quality improves when we say who should walk away.
Don't choose Apptivo if…
- You need Cloze's stronger ease of use more than Apptivo's strengths
- You need Cloze's stronger email capabilities more than Apptivo's strengths
- You need Cloze's stronger administration more than Apptivo's strengths
- Your primary fit looks closer to: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
Don't choose Cloze if…
- You need Apptivo's stronger sales automation more than Cloze's strengths
- You need Apptivo's stronger customization more than Cloze's strengths
- Your primary fit looks closer to: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Your primary fit looks closer to: Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Alternatives worth considering
When neither product is the right fit.
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshworks sales CRM for lead management and pipeline workflows.
Final verdict
Scenario-level close — not a repeat of the intro.
Apptivo wins when…
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Cloze wins when…
Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Best for sales automationApptivo
- Best for customizationApptivo
- Best for ease of useCloze
- Best for email capabilitiesCloze
Which one should you choose?
Choose Apptivo if:
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone
Choose Cloze if:
- Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Automatic relationship management CRM that keeps people, deals, and follow-ups organized — strong for real estate professionals
Product screenshots
Real product UI from our media library — no placeholders.
FAQ
- Is Apptivo better than Cloze?
- There is no universal winner between Apptivo and Cloze. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
- Which is easier to use?
- Cloze leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
- Which CRM fits which team?
- Apptivo: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom Cloze: Relationship CRM popular with real-estate and advisors, with Pro through Platinum annual per-user plans and a 14-day trial
- Which is stronger for sales automation?
- Stronger workflow automation availability
- Does Apptivo or Cloze have a free plan?
- Apptivo: No free plan. Cloze: No free plan.
- How does Apptivo vs Cloze pricing compare?
- Apptivo starts from $15.00/user/mo. Cloze starts from $17.00/user/mo. Confirm live vendor pricing before purchasing.
- How did SoftwareGlimpse compare these products?
- We map both products to the same category criteria, then evaluate trade-offs using verified product, pricing and feature evidence. Affiliate relationships never change outcomes.
- reviewApptivo review
- reviewCloze review
- pricingApptivo pricing
- pricingCloze pricing
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Related comparisons
Alternatives to consider
Zoho CRM
Affordable multi-edition sales CRM with free tier, automation, and Zia AI across Standard through Ultimate.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
HubSpot
AI-powered customer platform with free forever CRM, plus paid Smart CRM seats and Sales/Marketing/Service hubs for growing teams.
Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
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