SoftwareGlimpse

Apollo.io vs Lusha

Compare Apollo.io and Lusha on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 17, 20269 evidence sources21 screenshotsHow we compare
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Stronger overall fit
Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound teams consolidating prospecting data and email sequences
  • • Buyers who want a published free/Basic on-ramp

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
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VS

Our verdict

Our verdict

Apollo.io is the stronger overall fit

Choose Apollo when prospecting data and email sequences belong in one seat; choose Lusha when verified contact data, signals, and CRM enrichment sit beside an existing CRM of record. Ease of use, contact data, and integrations are close.

Apollo.io is better for

  • ✓ Prospecting
  • ✓ Email outreach
  • ✓ Value for money

Tie

  • • Ease of use
  • • Contact data
  • • Integrations

Choose Apollo.io if: Outbound teams consolidating prospecting data and email sequences

Choose Lusha if: Teams enriching Salesforce/HubSpot/Pipedrive continuously

See detailed comparison ↓
Lusha logo

Lusha

5.6/10

B2B data intelligence platform for verified contact/company data, enrichment, signals, and Engage outreach sequences.

Best for

  • • Teams enriching Salesforce/HubSpot/Pipedrive continuously
  • • Buyers who need signals and verified contacts as a CRM layer

Free plan available

Visit Lusha
Read review

Comparison scorecard

Criterion-by-criterion results for Apollo.io and Lusha. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Tie

    Apollo.io and Lusha are close on ease-of-use (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Lusha7/10

  • Contact data

    Coverage and quality of contact data.

    Tie

    Apollo.io and Lusha are close on contact-data (8/10 vs 8/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioTie
    LushaTie

  • Prospecting

    Prospecting workflow strength.

    Apollo.io

    Apollo.io leads on prospecting (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    LushaWeaker

  • Email outreach

    Outreach sequencing and deliverability tooling.

    Apollo.io

    Apollo.io leads on email-outreach (8/10 vs 6/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    LushaWeaker

  • Integrations

    Important third-party integrations.

    Tie

    Apollo.io and Lusha are close on integrations (7/10 vs 7/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Lusha7/10

  • Value for money

    Capability relative to total cost of ownership.

    Apollo.io

    Apollo.io leads on value-for-money (7/10 vs 5/10) based on SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Lusha5/10

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.